[vc_row][vc_column width=”1\/1″][vc_column_text]I had the pleasure of speaking with Brian Morrissey, Editor-in-Chief of Digiday, last week at the Digiday Publishing Summit. We discussed the rise of online video and how the emergence of this format is impacting publishers, advertisers, and viewers.<\/p>\n
Digital video is exploding. According to comScore, digital video streams in the US grew almost 70% in January versus last year. eMarketer projects that the digital video ad market will be $6 billion this year, almost double what it was in 2012. For publishers trying to enhance their value proposition, it is critical to think about how a video strategy can resonate with and engage their audience.<\/p>\n
At Bloomberg, we work with publishers looking to expand their content offering to the global business audience. Our video content is produced specifically for digital video audiences, and integrates seamlessly with news content to deepen the storytelling. We license short-form, publish-ready video clips, and later this year we will launch a raw footage product to help digital publishers who are creating their own video.<\/p>\n
Please contact us if you would like to learn more about the Bloomberg Video Service <\/a>or if you\u2019d like to become a beta client <\/a>for the new footage product.<\/p>\n Susan Vobejda<\/a>
\nGeneral Manager, Media Licensing and Distribution<\/p>\n