{"id":15366,"date":"2015-12-31T15:00:36","date_gmt":"2015-12-31T15:00:36","guid":{"rendered":"https:\/\/www.bloomberg.com\/distribution\/blog\/2015-12-31\/disruptors-pour-indias-tea-market\/"},"modified":"2016-01-07T19:31:57","modified_gmt":"2016-01-07T19:31:57","slug":"disruptors-pour-indias-tea-market","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/distribution\/blog\/2015-12-31\/disruptors-pour-indias-tea-market\/","title":{"rendered":"Disruptors Pour In To India&#8217;s Tea Market"},"content":{"rendered":"<p>[vc_row full_width=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]Change has finally arrived in an industry that has altered little in India for almost 200 years, since the British brought Chinese tea plants to the country to gain influence over global trade. The sweet and milky tea concoction called chai is getting an image makeover at home as disruptors seek to tap the huge potential of the export market.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image image=&#8221;15374&#8243; alignment=&#8221;center&#8221; border_color=&#8221;grey&#8221; img_link_large=&#8221;yes&#8221; img_link_lightbox=&#8221;&#8221; show_caption=&#8221;yes&#8221; img_link_target=&#8221;_self&#8221; el_class=&#8221;lightbox&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image image=&#8221;15378&#8243; alignment=&#8221;center&#8221; border_color=&#8221;grey&#8221; img_link_large=&#8221;yes&#8221; img_link_lightbox=&#8221;&#8221; show_caption=&#8221;yes&#8221; img_link_target=&#8221;_self&#8221; el_class=&#8221;lightbox&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;&#8221;][vc_column 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