{"id":1507,"date":"2014-03-07T13:15:16","date_gmt":"2014-03-07T13:15:16","guid":{"rendered":"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-03-07\/qa-with-lisa-kassenaar-of-the-bloomberg-news-womens-project\/"},"modified":"2015-06-10T14:53:22","modified_gmt":"2015-06-10T14:53:22","slug":"qa-with-lisa-kassenaar-of-the-bloomberg-news-womens-project","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-03-07\/qa-with-lisa-kassenaar-of-the-bloomberg-news-womens-project\/","title":{"rendered":"Q&amp;A with Lisa Kassenaar of The Bloomberg News Women\u2019s Project"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<em>Lisa Kassenaar is a veteran reporter and editor for Bloomberg News and the driving force behind the Bloomberg News Women\u2019s Project, an initiative to ensure women are better represented in the news.<\/em><\/p>\n<p><em>In Depth recently spoke with Lisa to discuss the origins of the project and the extent of her involvement. To learn more, <a href=\"http:\/\/press.org\/news-multimedia\/videos\/ms-quote-why-are-women-missing-news\">view a recording of this National Press Club panel<\/a>, \u201cMs. Quote: Why Are Women Missing From the News?\u201d, which editor-in-chief Matt Winkler participated in.<\/em><\/p>\n<p><strong>Q: Where did this idea come from? How did the Bloomberg News Women\u2019s Project come to be?<\/strong><\/p>\n<p>LK: In 2010, Bloomberg News began a project to infuse all of our journalism with more women \u2013 as sources and voices, and as newsmakers in business, markets, politics and government. We know that women haven\u2019t been running things \u2013 just 4 percent of S&amp;P 500 CEOs are female \u2013 but we also know that women are half the people, and an underreported influence on the evolving global economic story.<\/p>\n<p><strong>Q: How did you get involved?<\/strong><\/p>\n<p>LK: I was a senior writer at Bloomberg Markets and had been covering Wall Street firms during the financial crisis. As that period waned, we talked about how few women had been part of the story. Editor-in-chief Matt Winkler asked me to figure out how to address it, and we started by deciding that we should not create a \u201cwomen\u2019s team.\u201d We wanted all of our reporters and editors to see the world a little differently and to find and report on women from the perspective of their own beats.<\/p>\n<p>I think that\u2019s the smartest thing we did. Almost four years later, we have incredible engagement from all of our colleagues around the world and still no \u201cwomen\u2019s team.\u201d We did about 2,000 print stories last year that can be attributed to this initiative.<\/p>\n<p>Matt is very involved, and his enthusiasm for the project and for getting to know and understand woman leaders\u2019 point of view has made an enormous difference, too. We\u2019ve had dozens of editorial board meetings with people ranging from top woman bankers and political figures to Gloria Steinem.<\/p>\n<p><strong>Q: What are some of the biggest challenges?<\/strong><\/p>\n<p>LK: Everyone can agree that equality matters, but changing perceptions and habits takes a lot more time than I thought it would. We have to remind folks every day that women\u2019s voices are critical to interpreting the news and to providing the best possible account of what\u2019s happening in the world today. Investors and other Bloomberg customers will get, literally, better news as we keep pushing this.<\/p>\n<p>\u00a9 2014 Bloomberg Finance LP[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">Lisa Kassenaar is a veteran reporter and editor for Bloomberg News and the driving force behind the Bloomberg News Women&#8217;s Project, an initiative to ensure women are better represented in the news.<\/p>\n","protected":false},"author":1511,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1507","post","type-post","status-publish","format-standard","hentry","category-news","product-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Q&amp;A with Lisa Kassenaar of The Bloomberg News Women\u2019s Project | 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