{"id":1071,"date":"2014-12-30T22:26:49","date_gmt":"2014-12-30T22:26:49","guid":{"rendered":"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-12-30\/move-needle-digital-video-monetization\/"},"modified":"2015-06-01T22:30:06","modified_gmt":"2015-06-01T22:30:06","slug":"move-needle-digital-video-monetization","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-12-30\/move-needle-digital-video-monetization\/","title":{"rendered":"Move the Needle with Digital Video Monetization"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]As digital video viewing grows, it&#8217;s more important than ever for media companies to learn how to effectively monetize their digital video inventory. With compelling content, companies can develop a high-value revenue stream and compete more effectively.<\/p>\n<p><a href=\"http:\/\/www.bloomberg.com\/content-service\/digvidmonetization2\/?utm_source=Blog&amp;utm_medium=BlogPost&amp;utm_campaign=intext&amp;utm_content=digvidmone\">Download this free whitepaper<\/a> and learn the essentials of digital video monetization:<\/p>\n<ul>\n<li>How should videos be displayed to facilitate monetization?<\/li>\n<li>What types of video content will help attract advertisers?<\/li>\n<li>How should video advertising inventory be priced?<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">As digital video viewing grows, it&#8217;s more important than ever for media companies to learn how to effectively monetize their digital video inventory.<\/p>\n","protected":false},"author":1499,"featured_media":703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[41],"class_list":["post-1071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","tag-digital-video","product-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Move the Needle with Digital Video Monetization | Bloomberg Media Distribution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-12-30\/move-needle-digital-video-monetization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Move the Needle with Digital Video Monetization | Bloomberg Media Distribution\" \/>\n<meta property=\"og:description\" content=\"As digital video viewing grows, it&#039;s more important than ever for media companies to learn how to effectively monetize their digital video inventory.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-12-30\/move-needle-digital-video-monetization\/\" \/>\n<meta property=\"og:site_name\" content=\"Bloomberg Media Distribution\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-30T22:26:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-06-01T22:30:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.bbhub.io\/media\/sites\/14\/2015\/05\/212591473.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-12-30\/move-needle-digital-video-monetization\/\",\"url\":\"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-12-30\/move-needle-digital-video-monetization\/\",\"name\":\"Move the Needle with Digital Video Monetization | Bloomberg Media Distribution\",\"isPartOf\":{\"@id\":\"https:\/\/www.bloomberg.com\/distribution\/#website\"},\"datePublished\":\"2014-12-30T22:26:49+00:00\",\"dateModified\":\"2015-06-01T22:30:06+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-12-30\/move-needle-digital-video-monetization\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-12-30\/move-needle-digital-video-monetization\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-12-30\/move-needle-digital-video-monetization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":\"1\",\"name\":\"Home\",\"item\":\"https:\/\/www.bloomberg.com\/distribution\/\"},{\"@type\":\"ListItem\",\"position\":\"2\",\"name\":\"Move the Needle with Digital Video Monetization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bloomberg.com\/distribution\/#website\",\"url\":\"https:\/\/www.bloomberg.com\/distribution\/\",\"name\":\"Bloomberg Media Distribution\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bloomberg.com\/distribution\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/www.bloomberg.com\/distribution\",\"name\":\"Bloomberg Media Distribution\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Move the Needle with Digital Video Monetization | Bloomberg Media Distribution","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-12-30\/move-needle-digital-video-monetization\/","og_locale":"en_US","og_type":"article","og_title":"Move the Needle with Digital Video Monetization | Bloomberg Media Distribution","og_description":"As digital video viewing grows, it's more important than ever for media companies to learn how to effectively monetize their digital video inventory.","og_url":"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-12-30\/move-needle-digital-video-monetization\/","og_site_name":"Bloomberg Media Distribution","article_published_time":"2014-12-30T22:26:49+00:00","article_modified_time":"2015-06-01T22:30:06+00:00","og_image":[{"width":2000,"height":1410,"url":"https:\/\/assets.bbhub.io\/media\/sites\/14\/2015\/05\/212591473.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-12-30\/move-needle-digital-video-monetization\/","url":"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-12-30\/move-needle-digital-video-monetization\/","name":"Move the Needle with Digital Video Monetization | Bloomberg Media Distribution","isPartOf":{"@id":"https:\/\/www.bloomberg.com\/distribution\/#website"},"datePublished":"2014-12-30T22:26:49+00:00","dateModified":"2015-06-01T22:30:06+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-12-30\/move-needle-digital-video-monetization\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bloomberg.com\/distribution\/blog\/2014-12-30\/move-needle-digital-video-monetization\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-12-30\/move-needle-digital-video-monetization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":"1","name":"Home","item":"https:\/\/www.bloomberg.com\/distribution\/"},{"@type":"ListItem","position":"2","name":"Move the Needle with Digital Video Monetization"}]},{"@type":"WebSite","@id":"https:\/\/www.bloomberg.com\/distribution\/#website","url":"https:\/\/www.bloomberg.com\/distribution\/","name":"Bloomberg Media Distribution","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bloomberg.com\/distribution\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.bloomberg.com\/distribution","name":"Bloomberg Media Distribution"}]}},"_links":{"self":[{"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/posts\/1071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/users\/1499"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/comments?post=1071"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/posts\/1071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/media\/703"}],"wp:attachment":[{"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/media?parent=1071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/categories?post=1071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/tags?post=1071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}