Why are international partnerships popular? How do media companies benefit from partnerships? How do partnerships work?
These are just some of the questions answered during the “World of Difference: Driving Growth and Building Audiences With International Partnerships” webinar, which took place on Wednesday September 20 at 12 PM EDT. Hosted by General Manager and Global Head of Bloomberg Media Distribution Josh Rucci, and Head of Media Partnerships, EMEA, Josh Bassett, the webinar covered strategies and best practices for building and maintaining international partnerships.
“Media consumption is at an all-time high,” explained Rucci. “With that, the important of partnerships cannot be understated.” Global partnerships allow media brands of all sizes and shapes to reach new audience segments while minimizing the risks of going it alone.
“When you’re entering into this space, the absolute most important thing to do is to choose the right partner,” said Bassett. “Fundamentally, while you can have certain agreed standards, you are giving your brand to a partner to use on your behalf.” Each partner needs to provide unique strengths and capabilities, Bassett added, citing the overall success of Bloomberg in selecting and vetting global partners.
Rucci outlined Bloomberg’s approach to partnerships, from the initial connection to the launch period. Before entering a new market, Bloomberg looks for partners with strong leadership capabilities and editorial credibility. “All great business really come down to people,” said Rucci. Bloomberg also looks for partners with an existing local audience that can be enhanced and expanded as the partnership develops.
Didn’t catch the webinar live? View the archived webinar and download slides from the presentation.
