{"id":5141,"date":"2010-10-20T15:05:00","date_gmt":"2010-10-20T15:05:00","guid":{"rendered":"https:\/\/www.bloomberg.com\/company\/press\/bloomberg-television-delivers-largest-business-day-audience-of-2\/"},"modified":"2010-10-20T15:05:00","modified_gmt":"2010-10-20T15:05:00","slug":"bloomberg-television-delivers-largest-business-day-audience-of-2","status":"publish","type":"press","link":"https:\/\/www.bloomberg.com\/company\/press\/bloomberg-television-delivers-largest-business-day-audience-of-2\/","title":{"rendered":"Bloomberg Television Delivers Largest Business Day Audience of"},"content":{"rendered":"<div class='bbg-row bbg-bg--white ' data-anchor='row-6a0b1f6a024da'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <div>\n<pre>  Bloomberg Television Delivers Largest Business Day Audience of International\n  News Channels in Europe\n\n     Network Also Continues to Deliver Highly Affluent and Loyal Audience\n\nBusiness Wire\n\nLONDON -- October 20, 2010\n\nThe results of the latest 2010 European Media &amp; Marketing Survey (\"EMS\")\nreveal that Bloomberg Television delivers the largest average working day\naudience of all international news channels in Europe during the key weekday\nbusiness hours of 8:00 AM - 6:00 PM.\n\nBloomberg Television, which offers 24-hour continuous coverage of the latest\nand most comprehensive news and headlines and is available in over 245 million\nhomes around the world, delivers an average working day audience of 426,721\nviewers, surpassing audience figures for CNN International, CNBC Europe, Sky\nNews International*, BBC World News** and Euronews.\n\nIn addition, Bloomberg Television is the clear choice for high earners and\naffluent viewers in Europe. According to the EMS Survey, Bloomberg Television\ndelivers the largest average daily audience of affluent Europeans of any\nbusiness and financial news channel in Europe, with 52.8% more affluent\nviewers than CNBC Europe. During the key business weekday hours of 8:00 AM -\n6:00 PM, Bloomberg Television delivers over two and a half times the number of\naffluent viewers than CNBC Europe, an advantage of over a quarter of a million\nviewers. Bloomberg Television\u2019s audience loyalty is also virtually double that\nof CNBC Europe, with 18.1% of Bloomberg Television\u2019s weekly audience watching\nevery day compared to just 9.8% of CNBC Europe.\n\n\"We are extremely pleased by Bloomberg Television's continued strong\nperformance in reaching the largest average working day audience across\nEurope,\" said Brian Martinez, International Managing Director, Bloomberg\nTelevision. \"The EMS Survey, the industry benchmark for tracking audience\nreach among high-income households, shows that Bloomberg Television continues\nto attract the kind of loyal, upscale viewers advertisers seek to reach.\"\n\n\"Bloomberg Television is rapidly carving out a position as the most impactful\nand cost-effective way for advertisers to reach this elusive audience of\nhigh-income professionals. One aspect that our clients love is our ability to\ndeliver real well-thought through solutions that combine television with our\nportfolio of mobile, Internet and print properties,\" said Trevor Fellows, Head\nof Advertising Sales, Multimedia.\n\nFor more information on Bloomberg Television, please visit\nhttps:\/\/www.bloomberg.com\/tv\/ and follow us on Twitter at (@BloombergTv) or\nFacebook.\n\nFor more information on Bloomberg, please visit https:\/\/www.bloomberg.com\/\nabout and follow us on Twitter (@BloombergLP) and Facebook.\n\n*BBC World News adjusted for UK overclaim.\n\n**Sky News International excluding UK and adjusted for Italy overclaim.\n\nAbout Bloomberg\n\nBloomberg is the world\u2019s most trusted source of information for financial\nprofessionals and businesses. Bloomberg combines innovative technology with\nunmatched analytic, data, news, display and distribution capabilities, to\ndeliver critical information via the Bloomberg Professional service and\nmultimedia platforms. Bloomberg's media properties span television, radio,\ndigital and print, making up one of the world\u2019s largest news organizations\nwith more than 2,300 news and multimedia professionals at 146 bureaus in 72\ncountries.\n\nContact:\n\nBloomberg LP\nJocelyn Austin, +1-212-617-3578\njbaustin@bloomberg.net\n<\/pre>\n<\/div>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Bloomberg Television Delivers Largest Business Day Audience of International News Channels in Europe Network Also Continues to Deliver Highly Affluent and Loyal Audience Business Wire LONDON &#8212; October 20, 2010 The results of the latest<\/p>\n","protected":false},"featured_media":0,"template":"","format":"standard","categories":[17],"press_tag":[],"class_list":["post-5141","press","type-press","status-publish","format-standard","hentry","category-press-announcement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - 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