{"id":4468,"date":"2014-02-28T03:15:11","date_gmt":"2014-02-28T08:15:11","guid":{"rendered":"https:\/\/www.bloomberg.com\/company\/press\/networking-the-whos-who-bloomberg-style\/"},"modified":"2014-02-28T03:15:11","modified_gmt":"2014-02-28T08:15:11","slug":"networking-the-whos-who-bloomberg-style","status":"publish","type":"press","link":"https:\/\/www.bloomberg.com\/company\/press\/networking-the-whos-who-bloomberg-style\/","title":{"rendered":"Networking the Who\u2019s Who, Bloomberg Style"},"content":{"rendered":"
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One of Bloomberg\u2019s most influential ventures happens not on the terminal, but at the Art Institute of Chicago. Also at the Alkaff Mansion in Singapore. Or the Habima National Theatre in Tel Aviv. Sketched out in a 2009 memo, Bloomberg Link (BLINK)<\/a> has quickly morphed into a world-class multimedia platform that connects a Who\u2019s Who of industry leaders and economic influencers.<\/p>\n

\u201cWe are the only conference business capable of delivering a truly integrated media gathering designed by journalists and delivered across every media platform available,\u201d says Robert Bierman, head of BLINK. \u201cOur gatherings are fast-paced, held in unique, non-hotel venues, and driven by unparalleled subject matter expertise, via Bloomberg News journalists.\u201d<\/p>\n

BLINK events are invitation-only, ensuring an intimate gathering that allows for peer-to-peer networking. Attendees are distinguished in their fields and the conference experience is second to none. The name, incidentally, was inspired by the so-called Link at 731 Lexington, where employees and guests mix and the east and west sides of the building physically connect.<\/p>\n

\"\"\u201cBLINK is Bloomberg brought to life,\u201d says Jason Kelly, who is responsible for BLINK\u2019s content development. You\u2019ll also see him on stage emceeing or interviewing guests. \u201cWe look to present things that are uniquely Bloomberg in a fresh way, be it a piece of data, a journalist, or other assets.\u201d<\/p>\n

Consider the Year Ahead multimedia franchise, an effort that brings together numerous departments, including Sales, News, Bloomberg Industries, and the CTO\u2019s Office, to deliver unparalleled data and analytics to the business community. BLINK produced the associated conference, a wildly successful gathering that represented Bloomberg\u2019s first conference for CEOs.<\/a><\/p>\n

\u201cWe\u2019re constantly innovating and thinking of new ways to present news, information, and ideas,\u201d affirms Kelly. \u201cThe live event is a great way to synthesize and amplify all aspects of our company.\u201d<\/p>\n

The tony, one-million-square-foot Art Institute of Chicago, home to some 300,000 works, was the location for Year Ahead conference. Madeleine Albright, the first woman to serve as U.S. Secretary of State, was there. So were Google\u2019s Executive Chairman Eric Schmidt, Qualcomm\u2019s Paul Jacobs, IAC\u2019s Barry Diller, former U.S. Treasury Secretary Hank Paulson, HRH Prince Alwaleed Bin Talal, and other folks you likely don\u2019t have on speed dial.<\/p>\n

\u201cCoordinating outreach and Rolodexes involves a lot of negotiations and balancing expectations,\u201d says Robin Wood Sailer, one of BLINK\u2019s editorial directors. (Mary Christine Ong and Caroline Richenberg also develop content for events.) \u201cEveryone wants to be the keynote speaker,\u201d says Sailer, \u201cbut some of the most interesting conversations happen between two people that have never shared the stage before.\u201d<\/p>\n

\"\"<\/p>\n

Stephanie Ruhle leads a conversation on sustainability with the CEOs of Illy Coffee, Sprint, and Nascar.<\/p>\n<\/div>\n

The two-day event in Chicago, for example, featured a conversation on sustainability between the CEOs of Nascar, Sprint, and Illy Caffe (naturally).<\/p>\n

Of course there are smaller events too, like the Fuel Choice\u2019s conference in Tel Aviv, where Israeli Prime Minister Benjamin Netanyahu shared his thoughts on the Iran nuclear talks. So, you know, \u201csmaller\u201d events.<\/p>\n

\u201cConvening the top leaders in business, technology, and finance positions Bloomberg at the forefront of today’s headlines,\u201d says Bierman. \u201cThese are powerful ways to demonstrate our company\u2019s influence.\u201d<\/p>\n

\"\"<\/p>\n

At the Bloomberg Sports Business Summit, Bloomberg TV’s Matt Miller interviews NBA star Carmelo Anthony. Photo from Robin Wood Sailer’s Twitter feed @ARobinWood<\/p>\n<\/div>\n

Contributed by Shaun Randol for On Bloomberg, Bloomberg LP\u2019s internal newswire.<\/em><\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

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