{"id":4212,"date":"2015-01-27T18:07:00","date_gmt":"2015-01-27T23:07:00","guid":{"rendered":"https:\/\/www.bloomberg.com\/company\/press\/bloomberg-launches-flagship-digital-destination-bloomberg-business\/"},"modified":"2015-01-27T18:07:00","modified_gmt":"2015-01-27T23:07:00","slug":"bloomberg-launches-flagship-digital-destination-bloomberg-business","status":"publish","type":"press","link":"https:\/\/www.bloomberg.com\/company\/press\/bloomberg-launches-flagship-digital-destination-bloomberg-business\/","title":{"rendered":"Bloomberg Launches Its Flagship Digital Destination: Bloomberg Business"},"content":{"rendered":"
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Aimed At a Broader Global Business Audience, Bloomberg Business Is the Consumer-Facing Home For All Bloomberg Content; Combines Bloomberg.com and Businessweek.com<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n

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\"Bloomberg<\/a>
\nNew York, NY \u2013 Bloomberg today announced the launch of Bloomberg Business, the company\u2019s flagship digital destination that unifies its most powerful media assets to deliver a modern news experience, built for today\u2019s global web consumer. Microsoft Corporation is the global sponsor of the launch.<\/p>\n

Bloomberg Business is the centerpiece of Bloomberg’s new media strategy, first announced by Bloomberg Media CEO Justin B. Smith in March 2014<\/a>. Bloomberg aims to build the leading, next-generation media company for global business by creating a portfolio of digitally-led, multi-platform brands that broaden Bloomberg\u2019s core audience beyond its traditional finance roots, towards global business.<\/p>\n

Bloomberg Business will combine and replace Bloomberg.com and Businessweek.com. The mobile-first site is powered by a new cutting-edge, custom technology platform developed within Bloomberg internally. Bloomberg Business carries the editorial DNA of Bloomberg News \u2013 factual, reliable, credible, authoritative, lightning-fast journalism at a global scale, and of Businessweek \u2013 one of the most lauded magazines in the world, with hallmark design and deep, insightful, sharp, and at times, irreverent reporting.<\/p>\n

For the first time ever, a digital editorial team, led by Bloomberg Media’s Chief Digital Content Officer Joshua Topolsky, will marry the strengths of Bloomberg News, Bloomberg Businessweek, Bloomberg TV and Bloomberg\u2019s digital video operation, with ambitious new web original content \u2013 all on the Bloomberg Business platform. <\/p>\n

Bloomberg Business will be the company\u2019s digital home for its most authoritative, influential, and engaging stories \u2013 aimed at the smartest readers and global business decision makers \u2013 at the speed and with the metabolism of the modern web.<\/p>\n

\u201cOver the last twenty years, the global business landscape has changed at lightning speed, while traditional business media, in its presentation, utility, and design, has largely failed to keep up,\u201d said Smith. “At the heart of our vision is an opportunity to marry the best of traditional media’s journalism values \u2013 accuracy, reliability, credibility \u2013 with the exciting emerging forms of journalistic storytelling and innovation coming out of pure play digital media. The launch of Bloomberg Business is a significant step in our goal to build the next-generation global business media company that operates across all platforms: digital, print, television, radio, and live events.\u201d<\/p>\n

\u201cIt\u2019s a reinvention of how we bring our news to the world. It\u2019s faster, smarter, and frankly bigger than anything we’ve done before \u2013 and it’s uniquely digital, built for a global web audience, and designed to deliver the right news at the right time,\u201d said Joshua Topolsky, Editor of Bloomberg Digital and Chief Digital Content Officer. \u201cBut we’re not just delivering the news: we\u2019re bringing readers the smart stories that really matter, context when and how they need it, and thoughtful reporting that goes way beyond the first word.\u201d<\/p>\n

\u201cAcross all our platforms, we’re building advertising solutions that are as innovative and consumer-driven as the editorial environment in which they live,\u201d said Bloomberg Media Group COO Jacki Kelley. \u201cWith Microsoft as our global launch sponsor, Bloomberg Business delivers a series of new ad products that allow our sponsors to tell their unique stories and provide the best opportunity for engagement. Further, Bloomberg’s high-speed data crunching abilities have been renowned in the financial services sector for decades. For the first time, we are now fully harnessing that data superiority for the benefit of advertisers, which gives us the ability to provide deeper and faster insights.\u201d<\/p>\n

\u201cMicrosoft is pleased to be the global launch sponsor of Bloomberg Business. We are constantly looking for new and deeper ways to engage our customers across channels and screens, and working with Bloomberg Business will make that possible,\u201d said Kathleen Hall, Corporate Vice President, Microsoft Global Advertising & Media.<\/p>\n

The site\u2019s modern design goes far beyond simply placing stories on a web page: it\u2019s a cutting-edge, responsive canvas that looks to the future, while drawing on the best of digital, mobile, and traditional print design. The site builds on the established heritage of design excellence at Businessweek, utilizing design as a differentiator.<\/p>\n