{"id":4123,"date":"2015-04-20T09:17:53","date_gmt":"2015-04-20T13:17:53","guid":{"rendered":"https:\/\/www.bloomberg.com\/company\/press\/bloomberg-and-hyundai-motor-company-launch-new-global-television-program\/"},"modified":"2015-04-20T09:17:53","modified_gmt":"2015-04-20T13:17:53","slug":"bloomberg-and-hyundai-motor-company-launch-new-global-television-program","status":"publish","type":"press","link":"https:\/\/www.bloomberg.com\/company\/press\/bloomberg-and-hyundai-motor-company-launch-new-global-television-program\/","title":{"rendered":"Bloomberg and Hyundai Motor Company Launch New Global Television Program"},"content":{"rendered":"
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Seoul, New York \u2013 21 April 2015 \u2013 Bloomberg today announced a three-year partnership with Hyundai Motor Company to create a new global television series on the world\u2019s most exciting art personalities. Starting in May, \u2018Brilliant Ideas<\/em>\u2019 will air on Bloomberg Television and profile a living contemporary artist in each half hour episode, with 25 episodes each year over three years.<\/p>\n

\u201cThis is an extremely unique collaboration with Hyundai to create a new show that takes viewers deep into the world of art, design and creativity and features some of the most fascinating artists in the world today,\u201d said Justin B. Smith, CEO of Bloomberg Media Group. \u201cBloomberg\u2019s multi-platform experience and ability to develop compelling content for the world\u2019s most influential people will ensure the program makes an impact around the world.\u201d<\/p>\n

The \u2018Brilliant Ideas<\/em>\u2019 program is designed to deliver groundbreaking ideas of living artists from all over the globe. It will be shot in multiple locations around the world to explore the true impact of their stories.<\/p>\n

Wonhong Cho, Hyundai Motor Company Executive Vice President, said, \u201cArt may be an exclusive experience, but the road to it should be open to everyone. We believe that our partnership with Bloomberg and the launch of \u2018Brilliant Ideas<\/em>\u2019 will further extend the boundaries of creativity and connect the international audience with art.\u201d<\/p>\n

Hyundai Motor has been a strong supporter of the arts, reflecting its deep commitment to foster innovative interaction. In recent years, Hyundai Motor has announced global initiatives with MMCA (National Museum of Modern and Contemporary Art) in Seoul, Tate Modern in London, and LACMA (Los Angeles County Museum of Art) in Los Angeles to support the global art community and encourage the public to enjoy art.<\/p>\n

\u2018Brilliant Ideas<\/em>\u2019 in its first year will feature a stellar line up of internationally acclaimed artists including English sculptor and ceramic artist Grayson Perry, American sculptor Michael Joo, New Zealand sculptor and installation artist Simon Denny, English sculptor and installation artist Cornelia Parker, Japanese visual and installation artist Mariko Mori, Indian painter NS Harsha and Swiss visual artist Pipilotti Rist.<\/p>\n

Content from the \u2018Brilliant Ideas<\/em>\u2019 program series will appear across Bloomberg Media, including Bloomberg Television and other digital platforms.<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n

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About Bloomberg
\nBloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company\u2019s strength \u2013 delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 320,000 subscribers globally. Headquartered in New York, Bloomberg employs more than 15,500 people in 192 locations around the world. For more information, visit www.bloomberg.com<\/p>\n

About Hyundai Motor
\nEstablished in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2014 sold 4.96 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world\u2019s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.<\/p>\n

More information about Hyundai Motor and its products can be found at:
\nhttps:\/\/worldwide.hyundai.com<\/a>\u00a0or www.hyundaiglobalnews.com<\/a>
\n 
\nBloomberg Media Contact:
\nAPAC: Belina Tan,\u00a0belina.tan@bloomberg.net<\/a>, +65 6231 3637
\nUS: Amanda Cowie, acowie@bloomberg.net<\/a>, +1 212 617 1689
\nEMEA: Catrin Thomas, cthomas106@bloomberg.net<\/a>, +44 7917 000 808<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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