{"id":4075,"date":"2015-06-04T08:03:47","date_gmt":"2015-06-04T12:03:47","guid":{"rendered":"https:\/\/www.bloomberg.com\/company\/press\/bloomberg-media-unveils-new-look-bloomberg-pursuits-magazine\/"},"modified":"2015-06-04T08:03:47","modified_gmt":"2015-06-04T12:03:47","slug":"bloomberg-media-unveils-new-look-bloomberg-pursuits-magazine","status":"publish","type":"press","link":"https:\/\/www.bloomberg.com\/company\/press\/bloomberg-media-unveils-new-look-bloomberg-pursuits-magazine\/","title":{"rendered":"Bloomberg Media Unveils  New Look for Bloomberg Pursuits Magazine"},"content":{"rendered":"<div class='bbg-row bbg-bg--white ' data-anchor='row-6a0925788d12d'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/data.bloomberglp.com\/company\/sites\/2\/2015\/06\/Bloomberg-Pursuits-Cover-SU15-with-black-border.jpg\" alt=\"Bloomberg Pursuits Cover SU15 - with black border\" width=\"2400\" height=\"3150\" class=\"aligncenter size-full wp-image-24920\" srcset=\"https:\/\/data.bloomberglp.com\/company\/sites\/2\/2015\/06\/Bloomberg-Pursuits-Cover-SU15-with-black-border.jpg 2400w, https:\/\/data.bloomberglp.com\/company\/sites\/2\/2015\/06\/Bloomberg-Pursuits-Cover-SU15-with-black-border-148x194.jpg 148w, https:\/\/data.bloomberglp.com\/company\/sites\/2\/2015\/06\/Bloomberg-Pursuits-Cover-SU15-with-black-border-302x397.jpg 302w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><br \/>\nBloomberg Media today introduced the redesigned <em>Bloomberg Pursuits<\/em> magazine, a quarterly guide to intelligent luxury. <em>Bloomberg Pursuits<\/em>, which is closely aligned with its digital home on <a href=\"https:\/\/www.bloomberg.com\/pursuits\" target=\"_blank\" rel=\"noopener noreferrer\">Bloomberg Business<\/a>, is a key pillar of the company&#8217;s consumer media strategy, creating a multi-platform luxury brand across print and digital that serves a coveted audience of global business decision makers. Editorial content from <em>Bloomberg Pursuits<\/em> will live across the web, mobile, television, digital video, print, radio, and live events. <\/p>\n<p>Under the helm of editor Emma Rosenblum, <em>Bloomberg Pursuits<\/em>\u2019 Summer 2015 issue, featuring tennis star Maria Sharapova on the cover, signals a new era of luxury publishing at Bloomberg, defined by a high level of sophistication, wit, and fun that is unmatched in its category. Inside each issue, readers will discover new ideas about where to go, what to eat, what to wear, and how to spend their leisure time.  <\/p>\n<p>With a modern, clean, and bright design aesthetic conceived by creative director Robert Vargas, the revamped magazine extends Bloomberg Media&#8217;s commitment to differentiate through design and builds on the established heritage of design excellence at Bloomberg Businessweek.<\/p>\n<p><em>Bloomberg Pursuits<\/em> is divided into three distinct sections: <\/p>\n<ul>\n<li><strong>&#8220;Seek&#8221;<\/strong> shares a mix of new travel destinations, restaurants, and unique experiences for readers to try. <\/li>\n<li><strong>&#8220;Spend&#8221;<\/strong> showcases ten beautifully-photographed, must-have items for the season. The Summer 2015 issue includes a sporty Montblanc and a rare Mercedes-Maybach, as well as a necklace from Astley Clark, and the perfect charcoal grill from NorCal Ovenworks.<\/li>\n<li><strong>&#8220;Pursue&#8221;<\/strong> contains features, essays, photo-driven stories, and profiles across fashion, food, sports, travel, and design. In this issue, reporter Ashlee Vance meets Maria Sharapova, the highest paid female athlete in the world, to discuss her tennis career as well as her branding and luxury endorsement success; Adam Platt samples the many vegetable gardens of Paris; and <a href=\"https:\/\/www.bloomberg.com\/news\/features\/2015-06-03\/tracking-pumas-in-chile-the-most-remote-and-exotic-safari-in-the-world\" target=\"_blank\" rel=\"noopener noreferrer\">Sarah Hepola travels to Patagonia to find pumas in the wild<\/a>. The back page, called &#8220;Hobbyist,&#8221; showcases a celebrity giving tips about his or her favorite pastime: the inaugural column features Top Chef&#8217;s Tom Colicchio.\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/data.bloomberglp.com\/company\/sites\/2\/2015\/06\/Summer-issue-GIF.gif\" alt=\"Summer issue GIF\" width=\"800\" height=\"525\" class=\"aligncenter size-full wp-image-24906\" \/><\/p>\n<p>&#8220;The new Bloomberg Pursuits covers luxury in a way that\u2019s aspirational yet obtainable. It&#8217;s all about quality,&#8221; says Rosenblum. &#8220;Our readers are successful and curious about the world around them. Our goal is to inspire them with the best products, destinations and experiences, so they can maximize their time outside of work.&#8221;<\/p>\n<p>New advertisers for the <em>Bloomberg Pursuits<\/em> 2015 Summer issue include: Alfa Romeo, the Dolder Grand, Greece Tourism, Hyundai, IWC, John Ker Tours, Lamborghini, Mercedes-Maybach, Samsung, and Sandals Resorts. They join brands such as: Baha Mar, Bellagio, Chanel, Delta Air, Embraer, Forevermark, Gray &#038; Farrar, Gulfstream, Hermes, Monaco Tourism, Paul &#038; Shark, Ralph Lauren, RIMOWA, SPDR Select, and Vacheron Constantin. <\/p>\n<p>&#8220;<em>Bloomberg Pursuits <\/em>stands out with our truly global view and our ability to reach an elusive and highly affluent audience,&#8221; said Paul Caine, Bloomberg Media&#8217;s global chief revenue and client partnerships officer. &#8220;We provide an extraordinary opportunity for marketers to reach this audience on multiple platforms with the luxury content they most desire.&#8221; <\/p>\n<p>The quarterly <em>Bloomberg Pursuits<\/em> is distributed to all 375,000 Bloomberg Markets magazine subscribers\u2014a highly-coveted and affluent readership comprised largely of users of the Bloomberg Professional Service around the world. The reader demographic is 63 percent male and 37 percent female. The Bloomberg Pursuits+ app will download automatically with Bloomberg Markets+ app subscriptions. <\/p>\n<p>Bloomberg is building the leading, next-generation media company for global business by creating a portfolio of multi-platform brands that broaden Bloomberg\u2019s core audience. <em>Bloomberg Pursuits<\/em> follows the launch of the flagship digital destination Bloomberg Business in January 2015, which just recorded its best traffic month ever. Similar to Bloomberg Politics and Bloomberg View brands \u2013 which have their own full teams and a standalone presence on the web \u2013 Markets, Technology, and Pursuits channels will eventually launch as full multi-platform brands, with their own distinct look, feel and functionality, communities, social presence, and possible television components.<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--white ' data-anchor='row-6a0925788f17c'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <p>About Bloomberg<br \/>\nBloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company\u2019s strength \u2013 delivering data, news and analytics through innovative technology, quickly and accurately \u2013 is at the core of the Bloomberg Professional service, which provides real time financial information to more than 320,000 subscribers globally. For more information, visit www.bloomberg.com.<\/p>\n<p>Press Contact:<br \/>\nJulia Walker, Bloomberg L.P.<br \/>\n<a href=\"mailto:jwalker173@bloomberg.com\">jwalker173@bloomberg.com<\/a><br \/>\n212-617-7431<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bloomberg Media today introduced the redesigned Bloomberg Pursuits magazine, a quarterly guide to intelligent luxury. <\/p>\n","protected":false},"featured_media":4055,"template":"","format":"standard","categories":[86,17],"press_tag":[509],"class_list":["post-4075","press","type-press","status-publish","format-standard","has-post-thumbnail","hentry","category-bloomberg-professional-services","category-press-announcement","press_tag-bloomberg-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bloomberg Media Unveils New Look for Bloomberg Pursuits Magazine | Press | Bloomberg 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