{"id":28086,"date":"2022-12-06T21:18:02","date_gmt":"2022-12-07T02:18:02","guid":{"rendered":"https:\/\/www.bloomberg.com\/company\/stories\/how-bloomberg-terminal-ux-designers-conceal-complexity\/"},"modified":"2023-11-28T14:32:52","modified_gmt":"2023-11-28T19:32:52","slug":"how-bloomberg-terminal-ux-designers-conceal-complexity","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/company\/stories\/how-bloomberg-terminal-ux-designers-conceal-complexity\/","title":{"rendered":"How Bloomberg Terminal UX designers conceal complexity"},"content":{"rendered":"<div class='bbg-row bbg-bg--white  bbg-row--margin-top-none' data-anchor='row-6a076ffc3e60e'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <p><span style=\"font-weight: 400;\">Every year, the global capital markets grow in size, number, and complexity. There\u2019s more data, and more types of data, all the time. Bloomberg updates how the Bloomberg Terminal presents that data to users, so they aren\u2019t overwhelmed. This means that Bloomberg\u2019s UX designers have to think very carefully about how information is conveyed. Even something as simple as a font change or the relocation of a button can be disruptive. Fortunately, Bloomberg was a pioneer in the field of UX, and the company continuously evolves the design of the Terminal, 40 years on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The secret to dealing with this increasing complexity, says Bloomberg CTO Shawn Edwards, is to conceal it from the user, to prevent confusion or workflow disruption.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe&#8217;re hiding complexity,\u201d he says. \u201cAnd we do it across thousands of functions, across domains and asset classes, so the user has a seamless experience through their whole journey within the Terminal.\u201d<\/span><\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--black ' data-anchor='row-6a076ffc3fdde'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-6 bbg-column--valign-middle'>\n\t<p><style>#bloomberg-video-6a076ffc6c663 .bloomberg-video__wrapper { background-image: url(https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/EV_EP3_PreviewImage-150x150.jpg); }@media (min-width: 150px) { #bloomberg-video-6a076ffc6c663 .bloomberg-video__wrapper { background-image: url(https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/EV_EP3_PreviewImage-300x169.jpg); } }@media (min-width: 300px) { #bloomberg-video-6a076ffc6c663 .bloomberg-video__wrapper { background-image: url(https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/EV_EP3_PreviewImage-768x432.jpg); } }@media (min-width: 768px) { #bloomberg-video-6a076ffc6c663 .bloomberg-video__wrapper { background-image: url(https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/EV_EP3_PreviewImage-1024x576.jpg); } }<\/style>\n<div class='bloomberg-video' data-aspect-ratio='16:9' data-service='vimeo-video' id='bloomberg-video-6a076ffc6c663'>\n\t<div class='bloomberg-video__wrapper bloomberg-video__wrapper--core'>\n\n<a\n\tclass=\"bloomberg-video__link\"\n\thref=\"https:\/\/vimeo.com\/778622939\"\n\ttarget=\"_blank\"\n\trel=\"noopener\"\n\ttitle=\"\"\n\tdata-video-id=\"778622939\"\n\tdata-orientation=\"Horizontal\"\n\tdata-video-loop=\"0\"\n\tdata-video-title=\"We have to balance innovation with reality\"\n\taria-label=\"Play Video\"\n><\/a>\n\t<\/div>\n<\/div>\n<div class='bb-wysiwyg'>\n    \n    <p style=\"font-size: 16px;\">(1:00) Over 350,000 financial decision makers rely on the Bloomberg Terminal, every day. When our UX team makes changes, they ensure no one misses a beat.<\/p>\n\n<\/div>\n\n<\/div>\n<div class='bbg-column bbg-column--width-5 bbg-column--valign-middle bbg-column--offset-1'>\n\t<div class='bb-wysiwyg'>\n    \n    <h2>We have to balance innovation with familiarity.<\/h2>\n<p>Find out how our UX team rolls out incremental changes to the Bloomberg Terminal\u2019s interface every day \u2013 without disrupting our users\u2019 workflows.<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--grey  bbg-row--margin-bottom-none' data-anchor='row-6a076ffc75fff'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column'>\n\t<div class='bb-wysiwyg'>\n    \n    <h3 style=\"margin-bottom: 0px; font-size: 20px; line-height: 1.5;\"><strong>Featured<\/strong><\/h3>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--grey  bbg-row--margin-top-none bbg-row--margin-bottom-compact bbg-h-hide-mobile bbg-h-hide-tablet' data-anchor='row-6a076ffc775e5'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"Shawn Edwards poses for a headshot. He is a white male with extremely short hair and a bear, wearing a navy suit with a blue shirt and tie.\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"Shawn Edwards poses for a headshot. He is a white male with extremely short hair and a bear, wearing a navy suit with a blue shirt and tie.\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<figure class=\"image-figure\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/Ali-Jeffery-is-a-UX-Framework-Manager-at-Bloomberg-for-their-Terminal-product.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/Ali-Jeffery-is-a-UX-Framework-Manager-at-Bloomberg-for-their-Terminal-product.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/Ali-Jeffery-is-a-UX-Framework-Manager-at-Bloomberg-for-their-Terminal-product.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/Ali-Jeffery-is-a-UX-Framework-Manager-at-Bloomberg-for-their-Terminal-product.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/Ali-Jeffery-is-a-UX-Framework-Manager-at-Bloomberg-for-their-Terminal-product.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"photo portrait of Fahd Arshad, UX Manager, CTO Office\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"photo portrait of Fahd Arshad, UX Manager, CTO Office\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"photo portrait of Paul Williams, Head of Application Frameworks - London\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"photo portrait of Paul Williams, Head of Application Frameworks - London\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"photo portrait Ash Brown, Global Head of Bloomberg UX\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"photo portrait Ash Brown, Global Head of Bloomberg UX\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n\n\n<\/div>\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--grey  bbg-row--margin-top-none bbg-h-hide-mobile bbg-h-hide-tablet' data-anchor='row-6a076ffc85a2e'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.bloomberg.com\/company\/values\/tech-at-bloomberg\/features\/shawn-edwards\/\"><strong>Shawn Edwards<\/strong><\/a><\/div>\n<div class=\"special-headshot\">Chief Technology Officer<\/div>\n\n<\/div>\n\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.linkedin.com\/in\/ali-jeffery-571811a\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Ali Jeffery<\/b><\/a><\/div>\n<div class=\"special-headshot\">UX Framework Manager<\/div>\n\n<\/div>\n\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.linkedin.com\/in\/fahdarshad\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Fahd Arshad<\/strong><\/a><\/div>\n<div class=\"special-headshot\">UX Manager, CTO Office<\/div>\n\n<\/div>\n\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.linkedin.com\/in\/pcwilliams\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Paul Williams<\/strong><\/a><\/div>\n<div class=\"special-headshot\">Head of Application Frameworks &#8211; London<\/div>\n\n<\/div>\n\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.linkedin.com\/in\/ashelisabethbrown\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Ash Brown<\/strong><\/a><\/div>\n<div class=\"special-headshot\">Global Head of Bloomberg UX<\/div>\n\n<\/div>\n\n\n<\/div>\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--grey  bbg-row--margin-top-none bbg-h-hide-desktop' data-anchor='row-6a076ffc89125'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-2 bbg-column--m-width-3 bbg-column--s-width-2 bbg-h-hide-desktop'>\n\t<p><figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"Shawn Edwards poses for a headshot. He is a white male with extremely short hair and a bear, wearing a navy suit with a blue shirt and tie.\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"Shawn Edwards poses for a headshot. He is a white male with extremely short hair and a bear, wearing a navy suit with a blue shirt and tie.\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.bloomberg.com\/company\/values\/tech-at-bloomberg\/features\/shawn-edwards\/\"><strong>Shawn Edwards<\/strong><\/a><\/div>\n<div class=\"special-headshot\">Chief Technology Officer<\/div>\n\n<\/div>\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-3 bbg-column--s-width-2'>\n\t<p><figure class=\"image-figure\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/Ali-Jeffery-is-a-UX-Framework-Manager-at-Bloomberg-for-their-Terminal-product.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/Ali-Jeffery-is-a-UX-Framework-Manager-at-Bloomberg-for-their-Terminal-product.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/Ali-Jeffery-is-a-UX-Framework-Manager-at-Bloomberg-for-their-Terminal-product.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/Ali-Jeffery-is-a-UX-Framework-Manager-at-Bloomberg-for-their-Terminal-product.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/Ali-Jeffery-is-a-UX-Framework-Manager-at-Bloomberg-for-their-Terminal-product.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.linkedin.com\/in\/ali-jeffery-571811a\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Ali Jeffery<\/b><\/a><\/div>\n<div class=\"special-headshot\">UX Framework Manager<\/div>\n\n<\/div>\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-3 bbg-column--s-width-2'>\n\t<p><figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"photo portrait of Fahd Arshad, UX Manager, CTO Office\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"photo portrait of Fahd Arshad, UX Manager, CTO Office\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.linkedin.com\/in\/fahdarshad\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Fahd Arshad<\/strong><\/a><\/div>\n<div class=\"special-headshot\">UX Manager, CTO Office<\/div>\n\n<\/div>\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-3 bbg-column--s-width-2'>\n\t<p><figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"photo portrait of Paul Williams, Head of Application Frameworks - London\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"photo portrait of Paul Williams, Head of Application Frameworks - London\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.linkedin.com\/in\/pcwilliams\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Paul Williams<\/strong><\/a><\/div>\n<div class=\"special-headshot\">Head of Application Frameworks &#8211; London<\/div>\n\n<\/div>\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-3 bbg-column--s-width-2'>\n\t<p><figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"photo portrait Ash Brown, Global Head of Bloomberg UX\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"photo portrait Ash Brown, Global Head of Bloomberg UX\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.linkedin.com\/in\/ashelisabethbrown\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Ash Brown<\/strong><\/a><\/div>\n<div class=\"special-headshot\">Global Head of Bloomberg UX<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--white  bbg-row--margin-bottom-none' data-anchor='row-6a076ffc979f8'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <h2>What did you do?!<\/h2>\n<p><span style=\"font-weight: 400;\">When UX Framework Manager Ali Jeffery first joined the UX team in 2008 as a visual design lead, Bloomberg was completing the rollout of a font update.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe change was so dramatic for some users,\u201d she recalls. \u201cI think we got thousands of messages like, \u2018What did you do? You changed the color. You changed perfection. I have a headache! I need Tylenol!\u2019 Some users had an incredibly strong reaction.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the font needed to change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Back in the late 90\u2019s, the team had copied over the original 9&#215;19 mono-spaced font pixel-by-pixel by hand from the original Terminal hardware for the sake of continuity, now that the Terminal was running on Windows. But a move from an old rendering system to GTK (an open source widget toolkit) around 2007 meant the team could now use font authoring tools to convert the original bitmap font to TrueType, and then fine tune the curves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The team commissioned <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Matthew_Carter\"><span style=\"font-weight: 400;\">Matthew Carter CBE<\/span><\/a><span style=\"font-weight: 400;\">, the British typographer who created the classic Georgia, Verdana and Tahoma fonts (among many others), to create both proportional and mono-spaced fonts for the Terminal. The new font also included special glyphs designed for use in finance, such as fraction glyphs with a granularity of 1\/64ths (fonts normally only have \u00bd , \u00bc, \u00be, plus maybe a couple more).<\/span><\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--white  bbg-row--margin-bottom-compact' data-anchor='row-6a076ffc99bab'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<figure class=\"image-figure\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"369\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/EV3_pic1.png\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/EV3_pic1.png 624w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/EV3_pic1.png 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/EV3_pic1.png 280w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\n    <figcaption class='image-figure__caption'>Original 9&#215;19 bitmap font hand-copied from the Terminal controller<\/figcaption>\n<\/figure>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--white  bbg-row--margin-top-compact' data-anchor='row-6a076ffc9d098'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<figure class=\"image-figure\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"369\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/EV3_pic2.png\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/EV3_pic2.png 624w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/EV3_pic2.png 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/EV3_pic2.png 280w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\n    <figcaption class='image-figure__caption'>New, modern TrueType font, released in September 2007<\/figcaption>\n<\/figure>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--white  bbg-row--margin-top-compact bbg-row--margin-bottom-compact' data-anchor='row-6a076ffca01c5'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <p>Jeffery notes that the new font \u201cstill had the ethos of the old controller, but moved us forward with a more modern font suite and rendering of them.\u201d<\/p>\n<p>The new font\u2019s rendering on the screen appears thicker than the previous one, making it easier to read. Based on feedback, the team toned down the new color. Users eventually got used to the new font, and the UX team learned an important lesson about how UX needs to be a two-way street.<\/p>\n<p>\u201cMany of our users have high-pressure jobs, and they\u2019re using the Terminal to make mission-critical decisions,\u201d says Edwards. \u201cChange is not always welcome, but we have to constantly add new capabilities and improvements even if users aren\u2019t asking for them.\u201d<\/p>\n<p>Making substantial changes, even good ones, will reliably annoy a percentage of customers, so Jeffery\u2019s team plans redesigns with incremental updates that roll out over weeks or months. For example, when they wanted to flatten the gradient of an element, they wouldn\u2019t do so all at once, instead changing it little by little each month. They also often release updates on Friday nights, so clients will have the whole weekend to get used to the update before Monday\u2019s opening bell.<\/p>\n<p>\u201cThe concept of user acceptance is really important,\u201d says Ash Brown, Bloomberg\u2019s Global Head of UX. To prevent negative reactions, UX teams go through rigorous testing prior to a release, and they conduct interviews with users to get them involved in proposed updates from the outset, before the concepts are even fully formed.<\/p>\n<h2>Designing with empathy<\/h2>\n<p>\u201cOften, new ideas come from our users, and we take those suggestions very seriously,\u201d says Brown. \u201cHowever we don\u2019t want to fall into the trap of acting on the exact request a user makes, especially if it\u2019s a one-off request.\u201d<\/p>\n<p>\u201cWe approach design with empathy for the user,\u201d says Brown. \u201cThat doesn\u2019t necessarily mean taking the prescribed solution they give you, but truly attempting to understand what they\u2019re going through, understanding their goals and motivations.\u201d That, Brown asserts, leads to the best results for the whole user community.<\/p>\n<p>Some of Brown\u2019s team members come from engineering backgrounds, others come from finance, design, and psychology. The heterogeneity of the group enables them to see problems from multiple perspectives, and to put themselves in the shoes of the user.<\/p>\n<p>\u201cWe have to learn to judge not by initial reaction,\u201d says Fahd Arshad, UX Manager in the CTO\u2019s Office. \u201cOur conversation is almost never about desirability; it\u2019s about what value the users will get. We know we need to create enough of an increase in value that, even if they initially complain about the change, in a couple of days they\u2019re gonna say, \u2018Yeah. This is it. This is what I need. I get it now.\u2019\u201d<\/p>\n<p>Having empathy requires lots of conversations and observation of how users really behave in the real world. Bloomberg\u2019s Product and UX teams perform hundreds of interviews and usability sessions with customers annually, in addition to maintaining open lines of feedback via the Analytics and Sales departments at all times.<\/p>\n<p>\u201cI love the sense of comradery we have with our clients,\u201d says Arshad. \u201cWe are partners, we are trying to solve their problems, and they\u2019re giving us feedback on how we can solve them better. I don\u2019t think many consumer-facing organizations have the luxury of operating in this fashion.\u201d<\/p>\n<h2>Seamless, subtle, and stable<\/h2>\n<p>The Bloomberg Terminal is used 24\/7 to track various financial markets around the world at any given time.<\/p>\n<p>\u201cOur technology teams have spent years perfecting a system for which we can roll out changes every single day without causing any downtime, without affecting any users,\u201d says Edwards. \u201cIt&#8217;s a real effort in coordination across our technology teams, our Sales teams, and our UX teams, to manage change at this scale and not be disruptive to our users.\u201d<\/p>\n<p>\u201cWe typically update the Terminal client software that actually runs on your PC once a month,\u201d says Paul Williams, Head of Application Frameworks &#8211; <a href=\"https:\/\/www.bloomberg.com\/company\/careers\/global-roles\/london-office\/\">London<\/a>. \u201cWe have been doing that for decades now. However, so much of the Terminal is programmed with dynamic rules that can change overnight. So, you can&#8217;t really think purely in terms of the monthly release. Much of our software moves out on a one- to two-week cycle. And in an emergency, we can deploy new software overnight or roll something back instantly if needed.\u201d<\/p>\n<p>When releasing major updates, the UX teams lay the groundwork by alerting users to pending changes, and giving them the opportunity to delay updates until they\u2019re ready for them.<\/p>\n<p>\u201cIt&#8217;s very rare that we would simply turn on a major feature without any warning. We aim to ensure our users are notified the change is coming, understand the value being delivered and the impact to their workflows and \u2013 for really big changes \u2013 can try out the feature before the release is complete,\u201d says Brown.<\/p>\n<p>\u201cThe majority of our updates are incremental in nature and we can roll them out without really affecting our clients\u2019 workflows. But to move our product forward, we occasionally must make major changes. Our research \u2013 combined with past experience \u2013 shows that clients need some leeway. Offering them a sense of control and the ability to ease into new features dramatically changes how our clients respond to and adopt these changes in the long run,\u201d says Arshad.<\/p>\n<p>The goal is for back-end changes to be imperceptible to the user. For example, when Instant Bloomberg (IB), the Terminal\u2019s messaging application, received a major update, few knew.<\/p>\n<p>\u201cMost users wouldn&#8217;t notice any difference from IB Version 1 unless they started to explore some of its new, more powerful features,\u201d says Williams. \u201cNobody had a clue that it was actually running on an entirely different software stack.\u201d<\/p>\n<p>The team often supports two versions of the same feature simultaneously, so users can opt-in at their convenience and comfort. Sometimes they\u2019ll replicate old, undesirable UX features in a new release just to ensure back-end stability. Then, once stability has been confirmed, roll out the new UX design.<\/p>\n<p>\u201cIf you change the experience and the technology at the same time, and the experience is rejected by the user, you now have to revert the technology too,\u201d says Brown. \u201cAnd that&#8217;s not a good thing.\u201d<\/p>\n<p>\u201cWe have sophisticated systems for controlling runtime behavior via switches that are centrally controlled,\u201d says Williams. \u201cThis allows us to deploy software updates in advance, then switch an increasing number of groups of users over to them gradually. This staggered approach gives us an effective early warning system for updates that may cause problems.\u201d<\/p>\n<p>When it comes to Terminal software updates, stability is job number one. The Terminal is complex, and how changes to one subsystem may impact another can often be difficult to anticipate or measure. Stability can mean protecting against displaying wrong data, preventing crashes, or maintaining the capacity to process all data and user interactions in real time without slowing down. Preventing any of these negative outcomes means testing as much as possible within Continuous Integration systems, running pre-releases through Quality Assurance teams, and constantly measuring results. For example, one team of engineers in <a href=\"https:\/\/www.bloomberg.com\/company\/careers\/global-roles\/working-at-bloomberg-in-hong-kong\/\">Bloomberg\u2019s Hong Kong Office<\/a> is dedicated to desktop telemetry, which measures the performance of different Terminal applications.<\/p>\n<p>\u201cI think of the ecosystem of client Terminals like a living, breathing thing,\u201d says Williams. \u201cIt&#8217;s a virtual data center that we can&#8217;t see or touch, but that we care immensely about.\u201d<\/p>\n<h2>Changes, big and small<\/h2>\n<p>Four decades on, there are still significant changes to be made to how the Terminal looks and feels. The pandemic forced financial professionals to work out of their homes, and on screens of many sizes. Traditionally, the Bloomberg Terminal has been confined to a specific square of information \u2014 no matter how big the screen, you see the same data, bigger. That\u2019s all changing, and the pandemic accelerated the shift toward dynamic window sizes.<\/p>\n<p>Under the new UI, users are able to resize windows so they can see more or fewer rows and columns on a spreadsheet, news articles in a feed, or messages in a chat window. In addition, the longstanding four-panel maximum in the desktop layout has gone away. The Terminal has moved toward a tabbed panel model where users can fully customize their workflow by displaying an arbitrary number of tabs or windows on their screen(s).<\/p>\n<p>The addition of an Environmental, Social, &amp; Governance (ESG) tab to the Security Description (DES &lt;GO&gt;) page on the Terminal in February 2022 is a good example of a smaller feature update that adds significant value to Bloomberg\u2019s clients. This addition was born out of the rising importance of corporate social responsibility initiatives and their impact on users\u2019 investment strategies.<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--white  bbg-row--margin-top-compact bbg-row--margin-bottom-none' data-anchor='row-6a076ffca1f4d'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-10 bbg-column--offset-1'>\n\t<figure class=\"image-figure\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"329\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/EV3_pic3.png\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/EV3_pic3.png 975w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/EV3_pic3.png 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/EV3_pic3.png 768w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/12\/EV3_pic3.png 280w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/>\n    \n<\/figure>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--white  bbg-row--margin-top-none' data-anchor='row-6a076ffca4749'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <p class=\"image-figure__caption\">The ESG tab provides an overview of a company&#8217;s environmental, social, and governance-related data, so investors can assess associated ESG risks and opportunities. Each section header lets Terminal users access more data and analytics in other functions.<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--white  bbg-row--margin-top-compact' data-anchor='row-6a076ffca5fb4'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <p>While it\u2019s a small update, when you look at all the similar tweaks over the last 40 years, you can get a sense of how much thought has gone into making the Terminal look and feel like it does today.<\/p>\n<p>\u201cIs it super radical?\u201d asks Flatman. \u201cNo, it&#8217;s a new tab on a familiar screen. But it&#8217;s valuable to our users, and they&#8217;ll look at it and they won&#8217;t feel shocked by it. They&#8217;ll just get an immediate benefit from it.\u201d<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--black ' data-anchor='row-6a076ffca759d'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <h2>More from this series<\/h2>\n\n<\/div>\n<div class=\"bbg-arrow-cta-box bbg-arrow-cta-box--single-column\" style=\"--cta-count: 3;\"><div class=\"bbg-cta bbg-cta--color-default bbg-cta--align-center bbg-cta--type-arrow\"><a class=\"bbg-cta__arrow\" href=\"https:\/\/www.bloomberg.com\/company\/stories\/how-bloomberg-handles-a-massive-wave-of-real-time-market-data-in-microseconds\/\" id=\"bbg-button-6a076ffca7fd0\" data-element=\"cta-arrow\" data-description=\"&lt;span class=&#039;bbg-cta__arrow__header&#039;&gt;Learn about the massive wave of data we process every day&lt;\/span&gt;\" ><span>Learn about the massive wave of data we process every day<\/span><\/a><\/div><div class=\"bbg-cta bbg-cta--color-default bbg-cta--align-center bbg-cta--type-arrow\"><a class=\"bbg-cta__arrow\" href=\"https:\/\/www.bloomberg.com\/company\/stories\/innovating-a-modern-icon-how-bloomberg-keeps-the-terminal-cutting-edge\/\" id=\"bbg-button-6a076ffca84a6\" data-element=\"cta-arrow\" data-description=\"&lt;span class=&#039;bbg-cta__arrow__header&#039;&gt;Learn how Bloomberg keeps the Terminal cutting-edge&lt;\/span&gt;\" ><span>Learn how Bloomberg keeps the Terminal cutting-edge<\/span><\/a><\/div><div class=\"bbg-cta bbg-cta--color-default bbg-cta--align-center bbg-cta--type-arrow\"><a class=\"bbg-cta__arrow\" href=\"https:\/\/www.bloomberg.com\/company\/stories\/humans-in-the-loop-ai-machine-learning-in-the-bloomberg-terminal\/\" id=\"bbg-button-6a076ffca8808\" data-element=\"cta-arrow\" data-description=\"&lt;span class=&#039;bbg-cta__arrow__header&#039;&gt;Learn about how we use AI &amp; machine learning in the Terminal&lt;\/span&gt;\" ><span>Learn about how we use AI &amp; machine learning in the Terminal<\/span><\/a><\/div><\/div>\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--white  bbg-row--margin-top-none' data-anchor='row-6a076ffca9979'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column'>\n\t\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bloomberg\u2019s UX designers have to think very carefully about how information is conveyed. Even something as simple as a font change or the relocation of a button can be disruptive. Fortunately, Bloomberg was a pioneer in the field of UX, and the company continuously evolves the design of the Terminal, 40 years on.<\/p>\n","protected":false},"author":257,"featured_media":28180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1466],"tags":[1520,1788,1786,1723,1928,27,1929,1601,1497,1665,1784,1473,1930,1785],"class_list":["post-28086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-at-bloomberg","tag-application-frameworks","tag-bloomberg-terminal","tag-chief-technology-officer","tag-end-user","tag-fonts","tag-innovation","tag-shawn-edwards","tag-software","tag-terminal","tag-user-experience","tag-user-interface","tag-ux","tag-ux-framework","tag-ux-ui"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Bloomberg Terminal UX designers conceal 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