{"id":24514,"date":"2022-06-08T10:09:11","date_gmt":"2022-06-08T14:09:11","guid":{"rendered":"https:\/\/www.bloomberg.com\/company\/stories\/innovating-a-modern-icon-how-bloomberg-keeps-the-terminal-cutting-edge\/"},"modified":"2026-03-17T10:00:44","modified_gmt":"2026-03-17T14:00:44","slug":"innovating-a-modern-icon-how-bloomberg-keeps-the-terminal-cutting-edge","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/company\/stories\/innovating-a-modern-icon-how-bloomberg-keeps-the-terminal-cutting-edge\/","title":{"rendered":"Innovating a modern icon: How Bloomberg keeps the Terminal cutting-edge"},"content":{"rendered":"<div class='bbg-row bbg-bg--white  bbg-row--margin-top-none bbg-row--margin-bottom-compact' data-anchor='row-6a075a264690f'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <p>Forty years ago, Bloomberg entered the trading technology space with a killer new digital tool: the Bloomberg Terminal. It quickly became a source for lightning-fast access to financial market data, powerful analytics, and a connected network of financial professionals and business leaders. Continuous innovation on the Terminal has cemented Bloomberg\u2019s status as one of the most important technology firms in history.<\/p>\n<p>\u201cThe word \u2018revolutionary\u2019 is watered down these days,\u201d says Fahd Arshad, UX Manager in the Office of the CTO at Bloomberg. \u201cBut if you put yourself in the shoes of Mike and the other founders trying to break into that subset of the financial space \u2014 I don\u2019t think you can use a different word to refer to this solution, which leapfrogged many others at the time.\u201d<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--black ' data-anchor='row-6a075a2647fa8'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-6'>\n\t<p><style>#bloomberg-video-6a075a270fc4c .bloomberg-video__wrapper { background-image: url(https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/06\/EV_EP2_Thumb_B2-150x150.jpg); }@media (min-width: 150px) { #bloomberg-video-6a075a270fc4c .bloomberg-video__wrapper { background-image: url(https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/06\/EV_EP2_Thumb_B2-300x169.jpg); } }@media (min-width: 300px) { #bloomberg-video-6a075a270fc4c .bloomberg-video__wrapper { background-image: url(https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/06\/EV_EP2_Thumb_B2-768x432.jpg); } }@media (min-width: 768px) { #bloomberg-video-6a075a270fc4c .bloomberg-video__wrapper { background-image: url(https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/06\/EV_EP2_Thumb_B2-1024x576.jpg); } }<\/style>\n<div class='bloomberg-video' data-aspect-ratio='16:9' data-service='vimeo-video' id='bloomberg-video-6a075a270fc4c'>\n\t<div class='bloomberg-video__wrapper bloomberg-video__wrapper--core'>\n\n<a\n\tclass=\"bloomberg-video__link\"\n\thref=\"https:\/\/vimeo.com\/715622163\"\n\ttarget=\"_blank\"\n\trel=\"noopener\"\n\ttitle=\"\"\n\tdata-video-id=\"715622163\"\n\tdata-orientation=\"Horizontal\"\n\tdata-video-loop=\"0\"\n\tdata-video-title=\"EngineeringValue_EP2_0411\"\n\taria-label=\"Play Video\"\n><\/a>\n\t<\/div>\n<\/div>\n<div class='bb-wysiwyg'>\n    \n    <p style=\"font-size: 16px;\">(1:40) Learn how we continuously innovate to keep redefining what&#8217;s possible with the iconic Bloomberg Terminal.<\/p>\n\n<\/div>\n\n<\/div>\n<div class='bbg-column bbg-column--width-5 bbg-column--valign-middle bbg-column--offset-1'>\n\t<div class='bb-wysiwyg'>\n    \n    <h2>We&#8217;re constantly breaking new ground.<\/h2>\n<p>When we launched the Bloomberg Terminal, it was revolutionary. And 40 years later, our engineers continue to innovate to keep it on the cutting edge.<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--grey  bbg-row--margin-bottom-none' data-anchor='row-6a075a2719804'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column'>\n\t<div class='bb-wysiwyg'>\n    \n    <h3 style=\"margin-bottom: 0px; font-size: 20px; line-height: 1.5;\"><strong>Featured<\/strong><\/h3>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--grey  bbg-row--margin-top-none bbg-row--margin-bottom-compact bbg-h-hide-mobile bbg-h-hide-tablet' data-anchor='row-6a075a271ab6a'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"Shawn Edwards poses for a headshot. He is a white male with extremely short hair and a bear, wearing a navy suit with a blue shirt and tie.\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"Shawn Edwards poses for a headshot. He is a white male with extremely short hair and a bear, wearing a navy suit with a blue shirt and tie.\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"photo portrait of Mark Flatman, Global Head of Core Product\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"photo portrait of Mark Flatman, Global Head of Core Product\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"photo portrait of Fahd Arshad, UX Manager, CTO Office\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"photo portrait of Fahd Arshad, UX Manager, CTO Office\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"photo portrait of Yan Meng, Global Head of Application Frameworks\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"photo portrait of Yan Meng, Global Head of Application Frameworks\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"photo portrait of Paul Williams, Head of Application Frameworks - London\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"photo portrait of Paul Williams, Head of Application Frameworks - London\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"photo portrait Ash Brown, Global Head of Bloomberg UX\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"photo portrait Ash Brown, Global Head of Bloomberg UX\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n\n\n<\/div>\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--grey  bbg-row--margin-top-none bbg-h-hide-mobile bbg-h-hide-tablet' data-anchor='row-6a075a272acbf'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.bloomberg.com\/company\/values\/tech-at-bloomberg\/features\/shawn-edwards\/\"><strong>Shawn Edwards<\/strong><\/a><\/div>\n<div class=\"special-headshot\">Chief Technology Officer<\/div>\n\n<\/div>\n\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.linkedin.com\/in\/mark-flatman-a1573a2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Mark Flatman<\/strong><\/a><\/div>\n<div class=\"special-headshot\">Global Head of Core Product<\/div>\n\n<\/div>\n\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.linkedin.com\/in\/fahdarshad\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Fahd Arshad<\/strong><\/a><\/div>\n<div class=\"special-headshot\">UX Manager, CTO Office<\/div>\n\n<\/div>\n\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.linkedin.com\/in\/yan-meng-b129b45\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Yan Meng<\/strong><\/a><\/div>\n<div class=\"special-headshot\">Global Head of Application Frameworks<\/div>\n\n<\/div>\n\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.linkedin.com\/in\/pcwilliams\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Paul Williams<\/strong><\/a><\/div>\n<div class=\"special-headshot\">Head of Application Frameworks &#8211; London<\/div>\n\n<\/div>\n\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-4 bbg-column--s-width-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.linkedin.com\/in\/ashelisabethbrown\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Ash Brown<\/strong><\/a><\/div>\n<div class=\"special-headshot\">Global Head of Bloomberg UX<\/div>\n\n<\/div>\n\n\n<\/div>\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--grey  bbg-row--margin-top-none bbg-h-hide-desktop' data-anchor='row-6a075a272ebc4'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-2 bbg-column--m-width-3 bbg-column--s-width-2 bbg-h-hide-desktop'>\n\t<p><figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"Shawn Edwards poses for a headshot. He is a white male with extremely short hair and a bear, wearing a navy suit with a blue shirt and tie.\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"Shawn Edwards poses for a headshot. He is a white male with extremely short hair and a bear, wearing a navy suit with a blue shirt and tie.\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/02\/Shawn-Edwards-Chief-Technology-Officer-at-Bloomberg-LP.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.bloomberg.com\/company\/values\/tech-at-bloomberg\/features\/shawn-edwards\/\"><strong>Shawn Edwards<\/strong><\/a><\/div>\n<div class=\"special-headshot\">Chief Technology Officer<\/div>\n\n<\/div>\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-3 bbg-column--s-width-2'>\n\t<p><figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"photo portrait of Mark Flatman, Global Head of Core Product\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"photo portrait of Mark Flatman, Global Head of Core Product\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/Pmark-flatman-global-head-core-product.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.linkedin.com\/in\/mark-flatman-a1573a2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Mark Flatman<\/strong><\/a><\/div>\n<div class=\"special-headshot\">Global Head of Core Product<\/div>\n\n<\/div>\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-3 bbg-column--s-width-2'>\n\t<p><figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"photo portrait of Fahd Arshad, UX Manager, CTO Office\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"photo portrait of Fahd Arshad, UX Manager, CTO Office\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/fahd-arshad.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.linkedin.com\/in\/fahdarshad\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Fahd Arshad<\/strong><\/a><\/div>\n<div class=\"special-headshot\">UX Manager, CTO Office<\/div>\n\n<\/div>\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-3 bbg-column--s-width-2'>\n\t<p><figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"photo portrait of Yan Meng, Global Head of Application Frameworks\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"photo portrait of Yan Meng, Global Head of Application Frameworks\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/yan-meng.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.linkedin.com\/in\/yan-meng-b129b45\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Yan Meng<\/strong><\/a><\/div>\n<div class=\"special-headshot\">Global Head of Application Frameworks<\/div>\n\n<\/div>\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-3 bbg-column--s-width-2'>\n\t<p><figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"photo portrait of Paul Williams, Head of Application Frameworks - London\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"photo portrait of Paul Williams, Head of Application Frameworks - London\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/paul-williams.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.linkedin.com\/in\/pcwilliams\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Paul Williams<\/strong><\/a><\/div>\n<div class=\"special-headshot\">Head of Application Frameworks &#8211; London<\/div>\n\n<\/div>\n\n<\/div>\n<div class='bbg-column bbg-column--width-2 bbg-column--m-width-3 bbg-column--s-width-2'>\n\t<p><figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"photo portrait Ash Brown, Global Head of Bloomberg UX\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"photo portrait Ash Brown, Global Head of Bloomberg UX\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 500w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/ash-brown-ux.jpg 190w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n    \n<\/figure>\n<div class='bb-wysiwyg'>\n    \n    <div class=\"special-headshot\"><a href=\"https:\/\/www.linkedin.com\/in\/ashelisabethbrown\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Ash Brown<\/strong><\/a><\/div>\n<div class=\"special-headshot\">Global Head of Bloomberg UX<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--white  bbg-row--margin-bottom-none' data-anchor='row-6a075a273e4e8'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <h2>User-centric, before it was cool<\/h2>\n<p><span style=\"font-weight: 400;\">In the early \u201880s, at the dawn of the personal computing revolution, operating a computer required a highly technical skill set, which wasn\u2019t common in finance. For Bloomberg\u2019s founders, designing and building a new solution for this industry from the baseboard up presented a whole other set of challenges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating the Bloomberg Terminal\u2019s hardware, software, and network infrastructure to connect financial professionals to information about the markets required foresight that the markets would become digitized, thereby making financial information more readily available. This meant financial professionals would need new tools to access and engage with that information. And, since they weren\u2019t technically proficient and couldn\u2019t build such a system themselves, they needed someone to innovate and do it for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More than a decade before the term \u201cuser experience\u201d was coined, the Terminal\u2019s evolution was inspired and guided by how users needed to interact with new technology in the real world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBloomberg has always placed the user at the center of design,\u201d says CTO Shawn Edwards. \u201cWe labor over every pixel that goes onto the screen. The functionality of the Terminal evolves in three ways: in response to client feedback, in partnership with clients through mutual innovation, and by anticipating client needs \u2013 even before those needs have been articulated.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bloomberg\u2019s sales force collaborates closely with and provides customer feedback to the company\u2019s Product teams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhen I joined in \u201899, we had a rudimentary market monitor called \u201cM,\u201d says Mark Flatman, Global Head of Core Product, who previously led EMEA Sales. \u201cIt allowed you to create a list of stuff you were interested in tracking, whether that be stocks, bonds, or currencies. It was very popular.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As customers used \u201cM\u201d, they found new ways they wanted to use it, which they shared with their sales reps. When a customer said, \u201cI need this tool to do X,\u201d that information was fed back to the Product team, driving innovation into future versions of the tool. \u201cM\u201d evolved into \u201cW,\u201d or the Worksheet, and eventually \u201cNW\u201d \u2014 New Worksheet.<\/span><\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--white  bbg-row--margin-top-compact bbg-row--margin-bottom-compact' data-anchor='row-6a075a273f9e5'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"916\" height=\"921\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/NewWorksheet.png\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"user interface of New Worksheet (NW) function\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/NewWorksheet.png 916w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/NewWorksheet.png 298w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/NewWorksheet.png 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/NewWorksheet.png 768w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/NewWorksheet.png 189w\" sizes=\"(max-width: 916px) 100vw, 916px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"916\" height=\"921\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/NewWorksheet.png\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"user interface of New Worksheet (NW) function\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/NewWorksheet.png 916w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/NewWorksheet.png 298w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/NewWorksheet.png 150w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/NewWorksheet.png 768w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/NewWorksheet.png 189w\" sizes=\"(max-width: 916px) 100vw, 916px\" \/>\n    <figcaption class='image-figure__caption'>A look at the original New Worksheet (NW) function, circa 2000<\/figcaption>\n<\/figure>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--white  bbg-row--margin-top-compact bbg-row--margin-bottom-none' data-anchor='row-6a075a2742b20'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <p>\u201cIt was a completely customized desktop that you could build and shape as you wanted, not only in terms of the content, but the cosmetics of it,\u201d says Flatman.<\/p>\n<p>In time, that New Worksheet evolved into <a href=\"https:\/\/professional.bloomberg.com\/products\/bloomberg-terminal\/\" target=\"_blank\" rel=\"noopener noreferrer\">Launchpad<\/a>. This user-customizable work environment allows subscribers to combine multiple functions into a single view on their desktop to monitor securities, news, analysis, and more. Often, Bloomberg Terminal subscribers have multiple monitors to allow them to keep track of hundreds of different securities and conduct analysis on their portfolios. So Bloomberg needed to provide them with a multi-component interface that delivers all this market data and news and refreshes their screens in real time.<\/p>\n<p>\u201cYou could build and customize Launchpad around other things that were on your desktop, whether that be an internal application or pieces of an Excel spreadsheet,\u201d adds Flatman. \u201cThat was pretty unusual at the time, particularly for a service provider that had such reach across multiple asset classes. It was a massive game-changer.\u201d<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--white  bbg-row--margin-top-compact bbg-row--margin-bottom-compact' data-anchor='row-6a075a2743d93'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1125\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/LaunchPad.png\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"user interface design of Bloomberg Launchpad workspace\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/LaunchPad.png 1999w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/LaunchPad.png 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/LaunchPad.png 1024w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/LaunchPad.png 768w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/LaunchPad.png 1536w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/LaunchPad.png 280w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1125\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/LaunchPad.png\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"user interface design of Bloomberg Launchpad workspace\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/LaunchPad.png 1999w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/LaunchPad.png 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/LaunchPad.png 1024w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/LaunchPad.png 768w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/LaunchPad.png 1536w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2022\/05\/LaunchPad.png 280w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/>\n    <figcaption class='image-figure__caption'>Financial professionals can customize the Bloomberg Launchpad workspace to show dynamic multi-asset class security monitors, powerful alerting tools, sophisticated charting, news that moves markets, and more.<\/figcaption>\n<\/figure>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--white  bbg-row--margin-top-compact bbg-row--margin-bottom-compact' data-anchor='row-6a075a2746f07'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <h2>Continuous Innovation<\/h2>\n<p>Paul Williams, one of the leaders in the Application Frameworks team, has been working on core Terminal functionality for <a href=\"https:\/\/www.bloomberg.com\/company\/stories\/reflecting-20-years-bloomberg-engineering-paul-williams-head-application-frameworks\/\" target=\"_blank\" rel=\"noopener noreferrer\">more than two decades<\/a>. During his tenure at Bloomberg, he\u2019s seen a number of Terminal innovations that have redefined what\u2019s possible.<\/p>\n<p>The initial Bloomberg product was literally a computer terminal \u2013 a display plugged into custom hardware in a closet somewhere, connected via bright yellow hose-like cables that snaked across the trading floor, giving the impression the pipes were delivering liquid data. \u201cThe first graphical function was a monochrome yield curve; just a simple line on the screen alongside text.\u201d<\/p>\n<p>As PCs became more commonplace, the Bloomberg Terminal was ported to run on standard PC hardware in the late 80s. Williams joined the company in the mid-90s. \u201cI was tasked with enhancing the graphics capability of the Terminal, and took the opportunity to develop a plug-in framework that allowed the Terminal to display rich visualizations and show more than one component simultaneously within each panel. For the first time, we could build functions you could actually live in, rather than just run for an instantaneous analytic. So you might actually spend hours sitting inside one of these functions as your analysis or trading environment.\u201d<\/p>\n<p>In 2002, Williams prototyped the idea of dragging the sub-components from within an NW panel out to the desktop. Because of Bloomberg\u2019s open and flat structure, he was able to demonstrate this to senior managers. Very quickly, a team was formed to <a href=\"https:\/\/www.globalcustodian.com\/bloomberg-introduces-new-desktop-39launchpad39\/\" target=\"_blank\" rel=\"noopener noreferrer\">turn this concept into a major new feature of the product<\/a> \u2013 Launchpad \u2013 providing a new paradigm where users could have hundreds of components across all of their screen desktops.<\/p>\n<p>\u201cFrom a technical perspective, this was a tiny change, but one that was revolutionary for our customers,\u201d says Williams. \u201cWe loved being a group of technologists who were actually influencing the direction of the Terminal product itself.\u201d<\/p>\n<p>Over time, features were added \u2013 the ability to \u201cdock\u201d components to each other as if they were magnetic; the concept of \u201csecurity groups,\u201d where components could be linked such that changing the security displayed in one affected all other components in the group; multiple pages with fast switching between. Also added was the capability to share Launchpad pages, allowing an ecosystem to be built where one person on a trading desk could maintain a Launchpad page that everyone on that desk can use.<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--white  bbg-row--margin-top-compact bbg-row--margin-bottom-compact' data-anchor='row-6a075a274831c'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <h2>Getting work done with finance\u2019s first social network<\/h2>\n<p>Launchpad subsequently became the basis for many other new initiatives \u2013 particularly long-lived components in which users spend much of their day, including trading blotters, sophisticated analytic toolboxes, and, another groundbreaking core Terminal feature: <a href=\"https:\/\/professional.bloomberg.com\/products\/bloomberg-terminal\/collaboration-tools\/instant-bloomberg\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instant Bloomberg<\/a> (IB). This innovation, released in September 2003, became \u201cone of the most powerful things we ever did,\u201d says Flatman.<\/p>\n<p>Prior to the release of IB, Terminal users could send emails back and forth. IB brought chat-like instant messaging to the financial world, and the technology soon became a part of users\u2019 professional lives.<\/p>\n<p>The prototype IB was initially developed as a tool to allow Bloomberg engineers to communicate with each other in a more immediate way \u2013 it was a hobby project for a half dozen infrastructure developers. Senior product managers had the foresight to experiment with it to offer customers a way to quickly communicate with Bloomberg customer service, and then started making it available for customers to try among themselves to see if it was useful.<\/p>\n<p>It immediately met a different need for clients, instantaneously connecting them with their colleagues and counterparts in the Bloomberg network, backed up by the tight security and compliance rules of the Bloomberg system so they could be confident they always knew who they were communicating with. Williams says, \u201cThe infrastructure we had built for NW and Launchpad enabled us to immediately add ground-breaking features relevant to our customers such as live real-time stock prices within a chat.\u201d<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--white  bbg-row--margin-top-compact bbg-row--margin-bottom-compact' data-anchor='row-6a075a27496ce'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <h2>Opening up the box<\/h2>\n<p>Over the last four decades, the Terminal has evolved from being a closed system rooted in proprietary hardware to being a software interface accessible from many devices. The Terminal is now an entry point that gives users access to <a href=\"https:\/\/www.bloomberg.com\/professional\/\" target=\"_blank\" rel=\"noopener noreferrer\">an ecosystem of financial data, analytics tools, and a communications network<\/a>.<\/p>\n<p>\u201cThe original Terminal was a standalone desktop device and there wasn&#8217;t much communication between it and the other things you had on your desk,\u201d explains Ash Brown, Bloomberg\u2019s Head of UX. \u201cWhat\u2019s mainly changed about the Terminal is how it is integrated into your overall workflow and how it is contextually relevant to the other things you&#8217;re doing.\u201d<\/p>\n<p>One of the biggest shifts for the Terminal over the past decade is Bloomberg\u2019s embrace of open source technologies. As more functionality was added and ever more data became available, it became clear that in-house development alone would not be scalable. One notable example of the organization\u2019s adoption of open source was the embedding of <a href=\"https:\/\/www.chromium.org\/\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chromium<\/a>, the open source browser co-developed mostly by Google and the open source community, to power the Terminal\u2019s front-end.<\/p>\n<p>\u201cAdopting Chromium further revolutionized the Terminal,\u201d says Williams. \u201cFor the first time, UX designers could design visual elements, and experts in human-computer interaction (HCI) could start to define workflows for functions. From a programming perspective, this also revolutionized how we developed the UI stack, allowing us to be more compliant with standards, such as HTML5, CSS3, and JavaScript, integrated with hardware graphics acceleration capabilities and accessibility systems, and providing a far richer and more expressive platform than one we could build ourselves with a small team. Combining the most advanced open source browser technology with our own real-time data processing technology has given us what I consider to be the best real-time browser you can buy.\u201d<\/p>\n<p>The Terminal now runs open source code not just in its interface, but throughout its underlying tech stack.<\/p>\n<p>\u201cWe realized that having an entirely proprietary software stack is not sustainable,\u201d says Yan Meng, Global Head of Application Frameworks. \u201cWe gave it a lot of thought and decided to take advantage of the sheer scale of resources the community is able to throw behind specific technology stacks.\u201d<\/p>\n<p>Because so much of what the Terminal has to do is unique in terms of both function and scale, Bloomberg has also taken an active role in pioneering open source tech.<\/p>\n<p>\u201cWe can&#8217;t just take other people&#8217;s technology, build it into our software, and hope for the best,\u201d says Meng. \u201cThe only way to innovate and be part of the driving force behind those technologies is to be fully aligned as part of the community, and to lead where it matters most.\u201d<\/p>\n<p>For example, Bloomberg engineers are deeply involved in standards committees driving the evolution of the C++, JavaScript, and Python programming languages. They regularly propose and spearhead the development of new language features that are valuable not only to Bloomberg, but to the overall community. Examples include Allocators in C++ (which led to the PMR model in C++17), and Private Class Fields in JavaScript\/TypeScript.<\/p>\n<p>\u201cThe strategy is to embrace, to participate, to influence, and to lead,\u201d says Meng.<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--white  bbg-row--margin-top-compact bbg-row--margin-bottom-compact' data-anchor='row-6a075a274ade7'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <h2>The Terminal\u2019s AI-powered future<\/h2>\n<p>Forty years ago, the Terminal\u2019s original mission was to provide data to information-hungry financial professionals. Today, financial information is gathered from incalculable volumes of both structured and unstructured data, and the core problem financial professionals face isn\u2019t a lack of data, but too much of it. Our users look to the Terminal to help them curate that flood of real-time market data and other financial news and information so they can monitor, analyze, and trade on that data.<\/p>\n<p>As they look ahead to the next 40 years, the Terminal\u2019s developers expect AI to play an increasingly central role in helping clients cut through all the noise.<\/p>\n<p>\u201cEarly on, one of the big challenges was figuring out how a user navigates all the complex functionality the Terminal offers,\u201d says Edwards. \u201cSo Bloomberg innovated a hierarchical menu system.\u201d<\/p>\n<p>Over time, as more features were added, it became more challenging for users to quickly find what they needed. The first solution was an auto-complete feature, now commonplace on most smart devices, in which the system provides suggested search results as the user types. But oftentimes, users don\u2019t know what to type to find what they\u2019re looking for. Natural Language Processing (NLP) technology now allows users to ask questions in plain human language.<\/p>\n<p>Similarly, IB is charting new territory with AI. The messaging tool revolutionized how financial professionals communicate, and has continuously evolved to play a more central role in all kinds of collaboration. Flatman\u2019s teams have been working with the company\u2019s engineers on new features in IB that enable users to share documents, videos, photos, and objects within conversations (\u201cpills\u201d) which can be acted upon in various ways.<\/p>\n<p>In a world where traders across the financial industry might have hundreds of chat windows open at a time, AI chatbot technology might play a role in helping sort and automate some of these conversations.<\/p>\n<p>\u201cSome queries are really important, like a request for a quote, and you want to get to that faster than your peers,\u201d says Edwards. \u201cOthers are important, but can take a little more time, like a request for market research. Sometimes it\u2019s just relationship building, like chatter about last night\u2019s Yankees game.\u201d Bloomberg has built AI to help users sort queries with an intent model that can distinguish between different types of content within them.<\/p>\n<p>\u201cNow you have an AI that\u2019s helping people sift through their communication so they can prioritize,\u201d says Edwards. \u201cThis combination of humans plus AI is incredibly powerful.\u201d The same NLP tech can help users sift through news to find the signal of relevant information in a sea of noise. These applications are just a couple of examples of what AI is making possible within the Terminal.<\/p>\n<p>\u201cSmart people are regularly coming up with new ways of generating, analyzing, and visualizing data,\u201d says Paul Williams. \u201cIf we stand still, we will miss opportunities to improve the product in ways that are beneficial to clients. And the volume of data relentlessly increases, so we also have to find ways of scaling our existing solutions so they keep up with the data.\u201d<\/p>\n<p>Williams speculates that the future of the Terminal may not only involve a screen. Maybe it will be activated through voice commands or information will be relayed to the user via augmented reality (AR). Whatever that future looks like, Bloomberg&#8217;s engineers are committed to staying ahead by always focusing on the user and embracing the best technology available.<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n<div class='bbg-row bbg-bg--white  bbg-row--margin-top-compact' data-anchor='row-6a075a274c6ca'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <p>More from this series<\/p>\n\n<\/div>\n<div class=\"bbg-arrow-cta-box bbg-arrow-cta-box--single-column\" style=\"--cta-count: 3;\"><div class=\"bbg-cta bbg-cta--color-default bbg-cta--align-center bbg-cta--type-arrow\"><a class=\"bbg-cta__arrow\" href=\"https:\/\/www.bloomberg.com\/company\/stories\/how-bloomberg-terminal-ux-designers-conceal-complexity\/\" id=\"bbg-button-6a075a274d049\" data-element=\"cta-arrow\" data-description=\"&lt;span class=&#039;bbg-cta__arrow__header&#039;&gt;Learn how Bloomberg UX designers conceal complexity&lt;\/span&gt;\" ><span>Learn how Bloomberg UX designers conceal complexity<\/span><\/a><\/div><div class=\"bbg-cta bbg-cta--color-default bbg-cta--align-center bbg-cta--type-arrow\"><a class=\"bbg-cta__arrow\" href=\"https:\/\/www.bloomberg.com\/company\/stories\/how-bloomberg-handles-a-massive-wave-of-real-time-market-data-in-microseconds\/\" id=\"bbg-button-6a075a274d34d\" data-element=\"cta-arrow\" data-description=\"&lt;span class=&#039;bbg-cta__arrow__header&#039;&gt;Learn about the massive wave of data we process every day&lt;\/span&gt;\" ><span>Learn about the massive wave of data we process every day<\/span><\/a><\/div><div class=\"bbg-cta bbg-cta--color-default bbg-cta--align-center bbg-cta--type-arrow\"><a class=\"bbg-cta__arrow\" href=\"https:\/\/www.bloomberg.com\/company\/stories\/humans-in-the-loop-ai-machine-learning-in-the-bloomberg-terminal\/\" id=\"bbg-button-6a075a274d670\" data-element=\"cta-arrow\" data-description=\"&lt;span class=&#039;bbg-cta__arrow__header&#039;&gt;Learn about how we use AI &amp; machine learning in the Terminal&lt;\/span&gt;\" ><span>Learn about how we use AI &amp; machine learning in the Terminal<\/span><\/a><\/div><\/div>\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There are very few companies in the world that have to deal with so much data in such a short period of time, while maintaining strict ordering and extreme accuracy.<\/p>\n","protected":false},"author":341,"featured_media":24729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1466],"tags":[1577,1788,1786,1572,1415,30,27,1485,1464,1530,1594,1559,1787,1793,1777],"class_list":["post-24514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-at-bloomberg","tag-big-data","tag-bloomberg-terminal","tag-chief-technology-officer","tag-cto","tag-enterprise-data","tag-global-data","tag-innovation","tag-machine-learning","tag-open-source","tag-software-engineers","tag-technology","tag-technology-infrastructure","tag-termina","tag-vc","tag-venture-capital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovating a modern icon: How Bloomberg keeps the Terminal cutting-edge | Bloomberg LP<\/title>\n<meta name=\"description\" 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