{"id":20730,"date":"2019-07-22T12:40:34","date_gmt":"2019-07-22T16:40:34","guid":{"rendered":"https:\/\/www.bloomberg.com\/company\/stories\/moda-operandi-uses-data-disrupts-designer-fashion\/"},"modified":"2022-02-17T17:23:22","modified_gmt":"2022-02-17T22:23:22","slug":"moda-operandi-uses-data-disrupts-designer-fashion","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/company\/stories\/moda-operandi-uses-data-disrupts-designer-fashion\/","title":{"rendered":"Moda Operandi\u2019s Latest Trend: Using Data to Disrupt Designer Fashion"},"content":{"rendered":"
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On Thursday June 13, 2019 Cornell Tech@Bloomberg featured Ganesh Srivats, CEO of Moda Operandi in conversation with Emma Chandra of Bloomberg Television. Photographer: Lori Hoffman\/Bloomberg,<\/figcaption>\n<\/figure>\n
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The fashion industry is hostage to inventory and reliant on a retail buyer\u2019s ability to forecast demand by accurately predicting trends. These trends, though, are constantly changing, along with consumer tastes and preferences. Inaccurate predications are why high fashion ends up in discount stores, thereby damaging brands\u2019 equity, reputation and margins.<\/p>\n

That\u2019s what Moda Operandi<\/a> and CEO Ganesh Srivats are looking to change. They\u2019re closing the gap between when fashion appears on the runway or in designers\u2019 showrooms and the time consumers can buy those items, while helping designers create more salable collections \u2013 and they\u2019re using machine learning and AI to do it.<\/p>\n

On Thursday, June 13, 2019 at Bloomberg\u2019s Global Headquarters in New York City, Bloomberg Television\u2019s Emma Chandra sat down with Srivats as part of the Cornell Tech @ Bloomberg Speaker Series, and discussed the company\u2019s efforts to disrupt the fashion industry, predict fashion trends with data, and create a global brand<\/a>.<\/p>\n\n<\/div>\n