{"id":20697,"date":"2020-01-03T08:37:44","date_gmt":"2020-01-03T13:37:44","guid":{"rendered":"https:\/\/www.bloomberg.com\/company\/stories\/how-vsco-focused-its-photography-vision\/"},"modified":"2022-03-04T22:23:52","modified_gmt":"2022-03-05T03:23:52","slug":"how-vsco-focused-its-photography-vision","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/company\/stories\/how-vsco-focused-its-photography-vision\/","title":{"rendered":"How VSCO Focused its Photography Vision"},"content":{"rendered":"<div class='bbg-row bbg-bg--white  bbg-row--margin-top-none bbg-row--margin-bottom-none' data-anchor='row-6a0b280ad7d17'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<p><figure class=\"image-figure image-figure--has-small-image\" data-animation=\"\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"5760\" height=\"3840\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-566.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--primary\" alt=\"On Monday September 16, 2019 Cornell Tech@Bloomberg featured Joel Flory, CEO &amp; Co-Founder, VSCO, in conversation with Scarlet Fu of Bloomberg Television. Photographer: Lori Hoffman\/Bloomberg\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-566.jpg 5760w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-566.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-566.jpg 768w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-566.jpg 1024w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-566.jpg 170w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-566.jpg 140w\" sizes=\"(max-width: 5760px) 100vw, 5760px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"5760\" height=\"3840\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-566.jpg\" class=\"attachment-full size-full image-figure__image image-figure__image--small\" alt=\"On Monday September 16, 2019 Cornell Tech@Bloomberg featured Joel Flory, CEO &amp; Co-Founder, VSCO, in conversation with Scarlet Fu of Bloomberg Television. Photographer: Lori Hoffman\/Bloomberg\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-566.jpg 5760w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-566.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-566.jpg 768w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-566.jpg 1024w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-566.jpg 170w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-566.jpg 140w\" sizes=\"(max-width: 5760px) 100vw, 5760px\" \/>\n    <figcaption class='image-figure__caption'>On Monday September 16, 2019 Cornell Tech@Bloomberg featured Joel Flory, CEO &amp; Co-Founder, VSCO, in conversation with Scarlet Fu of Bloomberg Television. Photographer: Lori Hoffman\/Bloomberg<\/figcaption>\n<\/figure>\n<div class='bb-wysiwyg'>\n    \n    <p>Joel Flory, co-founder and CEO of <a href=\"https:\/\/www.vsco.co\" target=\"_blank\" rel=\"noopener noreferrer\">VSCO<\/a>, started his career as a commercial and wedding photographer, at a time when digital began replacing analog film photography. After visiting the website of his favorite band, Jimmy Eat World, he was inspired to contact its designer Greg Lutze. Lutze designed a website for Flory, and the two toyed with various business ideas before deciding to collaborate and build websites for other photographers. They had a lot of interest from the market, and in 2011 the Visual Supply Company, or VSCO, was born.<\/p>\n<p>On Monday, September 16, 2019, Bloomberg Television\u2019s Scarlet Fu discussed creativity, subscription models, and the VSCO community with Flory as part of the Cornell Tech @ Bloomberg Speaker Series at Bloomberg\u2019s Global Headquarters in New York City.<\/p>\n<p>Today, VSCO is more than a sophisticated photo app. It\u2019s a platform for creators and a lifestyle for Gen Z. However, that wasn\u2019t the original vision.<\/p>\n<p>\u201cIt was always this intersection of art and technology, as well as tools and community, and we always talked about \u2018what if we built something by creators for creators? What if we built something in which the business model was never to take advantage of those we were serving but delivered them value in the way that they were willing to pay us and keep paying us?\u2019\u201d said Flory.<\/p>\n\n<\/div>\n<style>#bloomberg-video-6a0b280ae81e6 .bloomberg-video__wrapper { background-image: url('https:\/\/i.ytimg.com\/vi\/XxWreyDwkKA\/hqdefault.jpg'); }<\/style>\n<div class='bloomberg-video' data-aspect-ratio='16:9' data-service='youtube-video' id='bloomberg-video-6a0b280ae81e6'>\n\t<div class='bloomberg-video__wrapper bloomberg-video__wrapper--core'>\n\n<a\n\tclass=\"bloomberg-video__link\"\n\thref=\"https:\/\/www.youtube.com\/watch?v=XxWreyDwkKA\"\n\ttarget=\"_blank\"\n\trel=\"noopener\"\n\ttitle=\"\"\n\tdata-video-id=\"XxWreyDwkKA\"\n\tdata-video-title=\"Bloomberg Cornell Tech Series: Joel Flory, CEO\/Co-founder of VSCO\"\n\tdata-orientation=\"Horizontal\"\n\tdata-modestbranding=\"0\"\n\tdata-controls=\"1\"\n\tdata-is-playlist=\"0\"\n\tdata-playlist-starting-video=\"\"\n\tdata-start-time=\"0\"\n\taria-label=\"Play Video\"\n><\/a>\n\t<\/div>\n<\/div>\n<div class=\"bb-separator\" data-color=\"\">\n\t<hr class=\"bb-separator__rule\">\n<\/div>\n<div class='bb-wysiwyg'>\n    \n    <p><strong>Earning Capital from Revenue, Rather Than Investors<\/strong><\/p>\n<p>Neither Flory nor Lutze had a technical background or experience working at a tech company, but they knew other photographers and designers. To raise money, they held workshops for creatives, and when they needed more funding, they developed VSCO Film, or presets that create an analog film look for digital images. With one website and five tweets, they generated $250,000 in 48 hours. VSCO Film had a 97% gross margin, and sales funded the company for the first 2.5 years as it grew to 43 employees.<\/p>\n<p>\u201cIt was one of those things where had we raised [capital], had we been technical, I don&#8217;t know if we would have been forced to put a product out like that in the first place,\u201d said Flory. \u201cWe probably would have kept heads down on this website builder, and we probably would have gone so far into it that we never would have been forced by the constraint of not having money to go and sell something.\u201d<\/p>\n\n<\/div>\n<div class='bb-wysiwyg'>\n    \n    <p><strong>Changing Business Models<\/strong><\/p>\n<p>VSCO started as a desktop product. To drive sales, the team created VSCO Film, a 99-cent mobile app with limited photo editing functionality. In 2013, VSCO introduced in-app purchases and became a top-five grossing photo-video app in every country.<\/p>\n<p>With fewer than 100 employees, maintaining and upgrading the app limited the company\u2019s ability to innovate and move forward with new products and business models. That\u2019s when VSCO made the strategic decision to stop offering presets and instead to build a new business model focused on a community.<\/p>\n<p>The community was launched in 2013 as invite-only because they could not afford to let everyone onto the platform. People joined in groups, and VSCO observed their behavior while monitoring costs. When the company saw the high engagement and success of this new model, they raised a $40 million Series A funding round from Accel Partners to pay for the servers that housed the community. In 2017, VSCO launched a paid subscription model, and by the end of 2018, the company had more than 2 million paid subscribers. Subscriptions are on pace to double in 2019.<\/p>\n<p>VSCO\u2019s subscription offers tools and has created a community that inspires others to create their own content. With such a large community, VSCO no longer needs to rely on intuition to make product decisions.<\/p>\n<p>\u201cWe run our business by listening to consumers and their needs and being relentless at following our mission to help people fall in love with their own creativity,\u201d said Flory. \u201cI think more importantly, it helps accomplish our vision to create a world in which differences are celebrated.\u201d<\/p>\n\n<\/div>\n<div class='bb-wysiwyg'>\n    \n    <p><strong>Drafting Off Smartphone Advances<\/strong><\/p>\n<p>Launching a year after Instagram helped VSCO\u2019s success, but mobile phones played a larger role.\u00a0 Apple demonstrated with the iPhone 4s model that people would upgrade their phones based solely on a better-performing camera. Unfortunately, the phone often crashed because it couldn\u2019t handle the larger image files.<\/p>\n<p>\u201cIt was that insight that Apple was going to build a device that the buying decision was to be based upon the camera,\u201d said Flory. \u201cWe knew that if they were willing to do that, they obviously planned ahead so this was a part of their product roadmap for the future. Every billboard for any phone, it&#8217;s about creating photos and video.\u201d<\/p>\n<p>As a result, VSCO went all-in on mobile. Today\u2019s phones have video and photography capabilities that provide new ways for people \u2013 especially those in Gen Z \u2013 to express themselves and create. VSCO\u2019s business is impacted by Apple, Google, Samsung, and other smartphone manufacturers since smartphones have tools that make creativity more accessible.<\/p>\n\n<\/div>\n<div class='bb-wysiwyg'>\n    \n    <p><strong>Building a Community<\/strong><\/p>\n<p>VSCO and its community is not a place to share someone\u2019s portfolio or show their perfect self. Instead, it\u2019s a place where people can share how they see the world. There are no public \u201clikes,\u201d comments, or follower counts. VSCO strives to give people from all over the world a chance to share their images \u2013 more than 80% of VSCO users are outside the U.S., and more than 75% are under the age of 25, or Gen Zers.<\/p>\n<p><a href=\"https:\/\/vscopress.co\/vsco-blog\/2019\/9\/16\/creativity-gives-the-gen-z-generation-a-release-valve-from-social-media-pressure\" target=\"_blank\" rel=\"noopener noreferrer\">Gen Z is very aware of mental health and how social media can stifle their creative expression<\/a>, their process, and their choices about what they want to share with the world. On VSCO though, they don\u2019t feel pressure or anxiety.<\/p>\n<p>\u201cThey feel the freedom to express how they want to share themselves,\u201d said Flory. \u201cWe find it really powerful and exciting and it\u2019s something that we\u2019re continuing to focus on from our mission and vision perspective, because we believe that is absolutely critical for the future.\u201d<\/p>\n\n<\/div>\n<div class=\"bb-separator\" data-color=\"\">\n\t<hr class=\"bb-separator__rule\">\n<\/div>\n<div class='bb-wysiwyg'>\n    \n    <p><em>You can watch the entire discussion below:<\/em><\/p>\n\n<\/div>\n<style>#bloomberg-video-6a0b280b00d01 .bloomberg-video__wrapper { background-image: url('https:\/\/i.ytimg.com\/vi\/wi0Pv_EDA_I\/hqdefault.jpg'); }<\/style>\n<div class='bloomberg-video' data-aspect-ratio='16:9' data-service='youtube-video' id='bloomberg-video-6a0b280b00d01'>\n\t<div class='bloomberg-video__wrapper bloomberg-video__wrapper--core'>\n\n<a\n\tclass=\"bloomberg-video__link\"\n\thref=\"https:\/\/www.youtube.com\/watch?v=wi0Pv_EDA_I\"\n\ttarget=\"_blank\"\n\trel=\"noopener\"\n\ttitle=\"\"\n\tdata-video-id=\"wi0Pv_EDA_I\"\n\tdata-video-title=\"Bloomberg Cornell Tech Series: Joel Flory, CEO\/Co-founder of VSCO\"\n\tdata-orientation=\"Horizontal\"\n\tdata-modestbranding=\"0\"\n\tdata-controls=\"1\"\n\tdata-is-playlist=\"0\"\n\tdata-playlist-starting-video=\"\"\n\tdata-start-time=\"0\"\n\taria-label=\"Play Video\"\n><\/a>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A Cornell Tech @ Bloomberg conversation about VSCO&#8217;s rapid growth and the power of community and creativity.<\/p>\n","protected":false},"author":184,"featured_media":19134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1466],"tags":[1757,1751,1756,1470,1471,1684,1758],"class_list":["post-20697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-at-bloomberg","tag-app","tag-apps","tag-art","tag-cornell-tech","tag-general","tag-mobile-apps","tag-smartphones"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How VSCO Focused its Photography Vision | Bloomberg LP<\/title>\n<meta name=\"description\" content=\"A Cornell Tech @ Bloomberg conversation with Joel Flory, co-founder and CEO of VSCO, about its rapid growth and the power of community and creativity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bloomberg.com\/company\/stories\/how-vsco-focused-its-photography-vision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How VSCO Focused its Photography Vision | Bloomberg LP\" \/>\n<meta property=\"og:description\" content=\"A Cornell Tech @ Bloomberg conversation with Joel Flory, co-founder and CEO of VSCO, about its rapid growth and the power of community and creativity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bloomberg.com\/company\/stories\/how-vsco-focused-its-photography-vision\/\" \/>\n<meta property=\"og:site_name\" content=\"Bloomberg L.P.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bloomberglp\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-03T13:37:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-05T03:23:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-429.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"chaas30\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-429.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@bloomberg\" \/>\n<meta name=\"twitter:site\" content=\"@bloomberg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"chaas30\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bloomberg.com\/company\/stories\/how-vsco-focused-its-photography-vision\/\",\"url\":\"https:\/\/www.bloomberg.com\/company\/stories\/how-vsco-focused-its-photography-vision\/\",\"name\":\"How VSCO Focused its Photography Vision | Bloomberg LP\",\"isPartOf\":{\"@id\":\"https:\/\/www.bloomberg.com\/company\/#website\"},\"datePublished\":\"2020-01-03T13:37:44+00:00\",\"dateModified\":\"2022-03-05T03:23:52+00:00\",\"author\":{\"@id\":\"https:\/\/www.bloomberg.com\/company\/#\/schema\/person\/4d4a18aae79d6fcc1ea98181a906905e\"},\"description\":\"A Cornell Tech @ Bloomberg conversation with Joel Flory, co-founder and CEO of VSCO, about its rapid growth and the power of community and creativity.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bloomberg.com\/company\/stories\/how-vsco-focused-its-photography-vision\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bloomberg.com\/company\/stories\/how-vsco-focused-its-photography-vision\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bloomberg.com\/company\/stories\/how-vsco-focused-its-photography-vision\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":\"1\",\"name\":\"Home\",\"item\":\"https:\/\/www.bloomberg.com\/company\/\"},{\"@type\":\"ListItem\",\"position\":\"2\",\"name\":\"How VSCO Focused its Photography Vision\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bloomberg.com\/company\/#website\",\"url\":\"https:\/\/www.bloomberg.com\/company\/\",\"name\":\"Bloomberg L.P.\",\"description\":\"Bloomberg L.P. is the leader in global business and financial information, enabling customers to make smarter, faster, more informed business decisions.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bloomberg.com\/company\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bloomberg.com\/company\/#\/schema\/person\/4d4a18aae79d6fcc1ea98181a906905e\",\"name\":\"Bloomberg L.P.\",\"url\":\"https:\/\/www.bloomberg.com\/company\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How VSCO Focused its Photography Vision | Bloomberg LP","description":"A Cornell Tech @ Bloomberg conversation with Joel Flory, co-founder and CEO of VSCO, about its rapid growth and the power of community and creativity.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bloomberg.com\/company\/stories\/how-vsco-focused-its-photography-vision\/","og_locale":"en_US","og_type":"article","og_title":"How VSCO Focused its Photography Vision | Bloomberg LP","og_description":"A Cornell Tech @ Bloomberg conversation with Joel Flory, co-founder and CEO of VSCO, about its rapid growth and the power of community and creativity.","og_url":"https:\/\/www.bloomberg.com\/company\/stories\/how-vsco-focused-its-photography-vision\/","og_site_name":"Bloomberg L.P.","article_publisher":"https:\/\/www.facebook.com\/bloomberglp\/","article_published_time":"2020-01-03T13:37:44+00:00","article_modified_time":"2022-03-05T03:23:52+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-429.jpg","type":"image\/jpeg"}],"author":"chaas30","twitter_card":"summary_large_image","twitter_image":"https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-429.jpg","twitter_creator":"@bloomberg","twitter_site":"@bloomberg","twitter_misc":{"Written by":"chaas30","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bloomberg.com\/company\/stories\/how-vsco-focused-its-photography-vision\/","url":"https:\/\/www.bloomberg.com\/company\/stories\/how-vsco-focused-its-photography-vision\/","name":"How VSCO Focused its Photography Vision | Bloomberg LP","isPartOf":{"@id":"https:\/\/www.bloomberg.com\/company\/#website"},"datePublished":"2020-01-03T13:37:44+00:00","dateModified":"2022-03-05T03:23:52+00:00","author":{"@id":"https:\/\/www.bloomberg.com\/company\/#\/schema\/person\/4d4a18aae79d6fcc1ea98181a906905e"},"description":"A Cornell Tech @ Bloomberg conversation with Joel Flory, co-founder and CEO of VSCO, about its rapid growth and the power of community and creativity.","breadcrumb":{"@id":"https:\/\/www.bloomberg.com\/company\/stories\/how-vsco-focused-its-photography-vision\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bloomberg.com\/company\/stories\/how-vsco-focused-its-photography-vision\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bloomberg.com\/company\/stories\/how-vsco-focused-its-photography-vision\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":"1","name":"Home","item":"https:\/\/www.bloomberg.com\/company\/"},{"@type":"ListItem","position":"2","name":"How VSCO Focused its Photography Vision"}]},{"@type":"WebSite","@id":"https:\/\/www.bloomberg.com\/company\/#website","url":"https:\/\/www.bloomberg.com\/company\/","name":"Bloomberg L.P.","description":"Bloomberg L.P. is the leader in global business and financial information, enabling customers to make smarter, faster, more informed business decisions.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bloomberg.com\/company\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.bloomberg.com\/company\/#\/schema\/person\/4d4a18aae79d6fcc1ea98181a906905e","name":"Bloomberg L.P.","url":"https:\/\/www.bloomberg.com\/company"}]}},"featured_image_rendered":"<img srcset='https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-429.jpg 5760w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-429.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-429.jpg 768w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-429.jpg 1024w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-429.jpg 170w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-429.jpg 140w' src='https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2020\/01\/09.16.19-429.jpg' alt='' \/>","category_info":{"name":"Tech At Bloomberg","blog_landing_name":"Tech At Bloomberg"},"_links":{"self":[{"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/posts\/20697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/users\/184"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/comments?post=20697"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/posts\/20697\/revisions"}],"predecessor-version":[{"id":21756,"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/posts\/20697\/revisions\/21756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/media\/19134"}],"wp:attachment":[{"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/media?parent=20697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/categories?post=20697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/tags?post=20697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}