{"id":20577,"date":"2018-04-17T17:40:52","date_gmt":"2018-04-17T21:40:52","guid":{"rendered":"https:\/\/www.bloomberg.com\/company\/stories\/instagrams-eva-chen-fashion-pimples-get-followers-instagram\/"},"modified":"2022-03-04T23:13:34","modified_gmt":"2022-03-05T04:13:34","slug":"instagrams-eva-chen-fashion-pimples-get-followers-instagram","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/company\/stories\/instagrams-eva-chen-fashion-pimples-get-followers-instagram\/","title":{"rendered":"Instagram\u2019s Eva Chen on Fashion, Pimples, and How to Get More Followers on Instagram"},"content":{"rendered":"
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Facebook is embroiled in a data scandal, Snapchat is laying people off, and Twitter is regularly overrun by trolls. Yet, Instagram becomes more popular by the day. That\u2019s only part of the reason the recent CornellTech@Bloomberg talk, featuring Eva Chen<\/a>, Instagram\u2019s head of fashion partnerships, was standing room only.<\/p>\n

Chen proved herself to be the most down-to-earth fashionista you\u2019re ever likely to meet, even if she said she\u2019s been pronouncing the name of Vogue\u2019s Editor-in-Chief, Anna Wintour, incorrectly for years (ironically, Wintour\u2019s been mispronouncing Chen\u2019s first name too). In an interview with Bloomberg\u2019s Scarlet Fu, held on Monday, March 26, 2018 at Bloomberg\u2019s Global Headquarters in New York City, Chen spoke easily about her trademark pose, her role as an adviser to fashion brands on Instagram, and, of course, how to get more Instagram followers.<\/p>\n

Chen was an influencer on Instagram long before she joined the company, thanks in part to something now known as #EvaChenPose<\/a>. That\u2019s a recurring shot of her feet (in fabulous shoes) and bag (also fabulous), often in the back seat of a taxi on the way to work. It quickly became a hit among those who couldn\u2019t post multiple photos of themselves perfectly made-up on a mountain in Nepal. \u201cThey literally just looked perfect all the time,\u201d Chen said of her influencer and blogger friends. \u201cI remember thinking, \u2018God, that\u2019s not my life.\u2019\u201d What to post, then? \u201cEvery morning I throw on whatever I can. I\u2019m always late. I loved bags and shoes. I was like, I always have shoes on, thank God.\u201d<\/p>\n\n<\/div>\n