{"id":20535,"date":"2018-07-02T08:03:34","date_gmt":"2018-07-02T12:03:34","guid":{"rendered":"https:\/\/www.bloomberg.com\/company\/stories\/technology-helps-grow-better-produce-bowery-farming\/"},"modified":"2022-03-04T22:22:08","modified_gmt":"2022-03-05T03:22:08","slug":"technology-helps-grow-better-produce-bowery-farming","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/company\/stories\/technology-helps-grow-better-produce-bowery-farming\/","title":{"rendered":"Technology Helps Grow Better Produce at Bowery Farming"},"content":{"rendered":"<div class='bbg-row bbg-bg--white  bbg-row--margin-top-none bbg-row--margin-bottom-none' data-anchor='row-6a009acb139fb'>\n  \n\t\n\t\n\t<div class=\"bbg-row--content\">\n\t\t\n\t\t\t<div class='bbg-column bbg-column--width-8 bbg-column--offset-2'>\n\t<div class='bb-wysiwyg'>\n    \n    <p>Agriculture is one of the oldest industries in the world, and it touches everyone on the planet in one way or another. It\u2019s also at the epicenter of many of the environmental and health problems we face today, to name a few. Today\u2019s farmers are tasked with feeding a rapidly expanding population in a sustainable way using a limited amount of arable land. With a desire to make a broader impact and to work on something that he was personally passionate about, Irving Fain founded <a href=\"https:\/\/boweryfarming.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bowery Farming<\/a> in 2014, a hypdroponic urban farm.<\/p>\n<p>On Tuesday, June 12, 2018, Bloomberg Television\u2019s Scarlet Fu discussed Bowery Farming, innovation in agriculture and entrepreneurialism with Fain at Bloomberg\u2019s Global Headquarters in New York City.<\/p>\n<p>Technology is becoming a more integral part of agriculture, as farmers use drones and satellites to monitor crops, along with gene editing techniques and semiautonomous tractors. Innovation isn\u2019t just happening in the fields, however. Farms are popping up in urban areas, and that lettuce you just ate may very well have been grown in that once empty warehouse down the street and harvested just a few days earlier.<\/p>\n<p>A quick look at the stats exemplifies why there\u2019s innovation in agriculture \u2013 at a time when water scarcity impacts every continent, 70% of the world\u2019s water supply goes to the agricultural system. In the U.S. alone, Americans consume about 700 million pounds of pesticides a year, and internationally, that number is closer to 5 billion pounds a year. There\u2019s also 30% less arable farmland than there was 40 years ago. \u201cIt&#8217;s having a real negative impact on the way we&#8217;re growing food and the environment around us \u2013 something has to change,\u201d said Fain.<\/p>\n\n<\/div>\n<style>#bloomberg-video-6a009acb286ba .bloomberg-video__wrapper { background-image: url('https:\/\/i.ytimg.com\/vi\/KQOcY4iTXOY\/hqdefault.jpg'); }<\/style>\n<div class='bloomberg-video' data-aspect-ratio='16:9' data-service='youtube-video' id='bloomberg-video-6a009acb286ba'>\n\t<div class='bloomberg-video__wrapper bloomberg-video__wrapper--core'>\n\n<a\n\tclass=\"bloomberg-video__link\"\n\thref=\"https:\/\/www.youtube.com\/watch?v=KQOcY4iTXOY\"\n\ttarget=\"_blank\"\n\trel=\"noopener\"\n\ttitle=\"\"\n\tdata-video-id=\"KQOcY4iTXOY\"\n\tdata-video-title=\"Bloomberg Cornell Tech Series: A Conversation w\/ Bowery Farming&amp;#039;s Irving Fain (Highlight)\"\n\tdata-orientation=\"Horizontal\"\n\tdata-modestbranding=\"0\"\n\tdata-controls=\"1\"\n\tdata-is-playlist=\"0\"\n\tdata-playlist-starting-video=\"\"\n\tdata-start-time=\"0\"\n\taria-label=\"Play Video\"\n><\/a>\n\t<\/div>\n<\/div>\n<div class=\"bb-separator\" data-color=\"\">\n\t<hr class=\"bb-separator__rule\">\n<\/div>\n<div class='bb-wysiwyg'>\n    \n    <p>Bowery Farming is using technological innovations to solve this large, intractable societal problem. Its farms are located in a building where plants are grown hydroponically. This means that the roots themselves lay in water and the water contains the nutrients that the crops need. \u201cWe closely control the water, the depth, the temperature, the nutrients, and we control that by crop and stage of a crop,\u201d said Fain.<\/p>\n<p>The farm grows produce 365 days of the year \u2013 independent of weather and seasonality \u2013 and that produce grows twice as fast as in a traditional field. The environment is completely controlled and contained, thereby eliminating the need for pesticides and agrichemicals. When compared to traditional agriculture, growing plants hydroponically uses just a fraction of the amount of water than a traditional farm \u2013 up to 98% less \u2013 and is 100 times more productive than a square foot of farmland. While indoor farms can be energy intensive, Bowery Farms is beginning to rely more on renewable energy sources rather than grid energy from a city\u2019s infrastructure.<\/p>\n<p>One major driver that made Bowery Farming possible was the shift to LED lighting, especially after the Department of Energy realized that these were more energy efficient. \u201cInnovation moved not only to LED fixtures overall, but to horticultural specific fixtures,\u201d said Fain. \u201cWe can&#8217;t take any lights and just stick them in and grow plants; we need lights that are more specialized and focused on a horticultural purpose.\u201d<\/p>\n<p>What\u2019s happened is a perfect storm of sorts, with lighting costs going down over 85% and efficiency going up. \u201cThese sort of all coalesce to allow what we do at Bowery and for indoor farming to become a profitable endeavor,\u201d said Fain.<\/p>\n<p>Beyond the lights, Bowery OS is the central nervous system of the farm that\u2019s rooted in machine learning, algorithms, software and a combination of mechanical and systems engineering. Humans don\u2019t monitor the crops at Bowery Farming; machine vision powered by artificial intelligence does. The resulting system is able to automatically make changes to improve the yield or alter the taste and flavor of a crop.<\/p>\n<p>\u201cWe capture millions of data points in real time, ingest that data through a whole sensory control system, which our teams developed, and our system analyzes that data,\u201d said Fain. \u201cWe achieve a plant vision system and that vision system takes photos of our crops in real time and runs them through our machine learning algorithms. We know what&#8217;s happening with a crop right now and whether it\u2019s healthy, but then also predict what we will see with this crop based on what we&#8217;ve seen in the past and what tweaks and changes we want to make.\u201d<\/p>\n\n<\/div>\n<div class='bb-wysiwyg'>\n    \n    <p>Bowery Farming focuses on leafy greens and herbs at present and has attracted investors that include <a href=\"https:\/\/firstround.com\" target=\"_blank\" rel=\"noopener noreferrer\">First Round Capital<\/a>, <a href=\"https:\/\/boxgroup.com\" target=\"_blank\" rel=\"noopener noreferrer\">Box Group<\/a>, <a href=\"https:\/\/www.lererhippeau.com\" target=\"_blank\" rel=\"noopener noreferrer\">Lerer Hippeau<\/a>, <a href=\"https:\/\/www.bluehillfarm.com\/team\/david-barber\" target=\"_blank\" rel=\"noopener noreferrer\">David Barber of Blue Hill<\/a>, as well as chefs <a href=\"https:\/\/www.craftedhospitality.com\/tom-colicchio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tom Colicchio<\/a> and <a href=\"https:\/\/www.joseandres.com\" target=\"_blank\" rel=\"noopener noreferrer\">Jos\u00e9 Andr\u00e9s<\/a>. Investors are focused on the company\u2019s profitability and ability to gain a share of the more than $100 billion market in the U.S. and $1 trillion market internationally.<\/p>\n<p>Conversations with investors have a unique agenda when it comes to hydroponic farming. \u201cWhat&#8217;s important for us is that the unit economics and the profitability on a farm-by-farm basis makes sense and works,\u201d said Fain. \u201cWe talk a lot about the investments that we&#8217;re making in technology and infrastructure and in our mechanical engineering and our systems engineering \u2013 how those are helping to drive greater profitability, greater scalability and greater efficiency.\u201d<\/p>\n<p>Besides the numbers, investors are not shy to judge how the food tastes \u2013 they want great products that are as good, if not better, than what\u2019s grown in the field. \u201cThat core fantastic food, combined with the ability to democratize access to high quality fresh food by more people, that&#8217;s really appealing to Chef Andr\u00e9s, to Chef Colicchio, to David Barber \u2013 everybody cares a lot about that,\u201d said Fain.<\/p>\n\n<\/div>\n<div class='bb-wysiwyg'>\n    \n    <p><em>You can watch\u00a0the entire discussion below:<\/em><\/p>\n\n<\/div>\n<style>#bloomberg-video-6a009acb3c79c .bloomberg-video__wrapper { background-image: url('https:\/\/i.ytimg.com\/vi\/BNjy8SuSNc8\/hqdefault.jpg'); }<\/style>\n<div class='bloomberg-video' data-aspect-ratio='16:9' data-service='youtube-video' id='bloomberg-video-6a009acb3c79c'>\n\t<div class='bloomberg-video__wrapper bloomberg-video__wrapper--core'>\n\n<a\n\tclass=\"bloomberg-video__link\"\n\thref=\"https:\/\/www.youtube.com\/watch?v=BNjy8SuSNc8\"\n\ttarget=\"_blank\"\n\trel=\"noopener\"\n\ttitle=\"\"\n\tdata-video-id=\"BNjy8SuSNc8\"\n\tdata-video-title=\"Bloomberg Cornell Tech Series: A Conversation w\/ Bowery Farming&amp;#039;s Irving Fain  (Full Interview)\"\n\tdata-orientation=\"Horizontal\"\n\tdata-modestbranding=\"0\"\n\tdata-controls=\"1\"\n\tdata-is-playlist=\"0\"\n\tdata-playlist-starting-video=\"\"\n\tdata-start-time=\"0\"\n\taria-label=\"Play Video\"\n><\/a>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Bowery Farming CEO Irving Fain discusses the role of technology in urban farming<\/p>\n","protected":false},"author":313,"featured_media":19228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1466],"tags":[1753,1754,1470,1471,27,1755],"class_list":["post-20535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-at-bloomberg","tag-agriculture","tag-climate","tag-cornell-tech","tag-general","tag-innovation","tag-scarcity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Technology Helps Grow Better Produce at Bowery Farming | Bloomberg LP<\/title>\n<meta name=\"description\" content=\"Bowery Farming CEO Irving Fain discusses the role of technology in urban farming at recent CornellTech@Bloomberg Speaker Series event\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bloomberg.com\/company\/stories\/technology-helps-grow-better-produce-bowery-farming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technology Helps Grow Better Produce at Bowery Farming | Bloomberg LP\" \/>\n<meta property=\"og:description\" content=\"Bowery Farming CEO Irving Fain discusses the role of technology in urban farming at recent CornellTech@Bloomberg Speaker Series event\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bloomberg.com\/company\/stories\/technology-helps-grow-better-produce-bowery-farming\/\" \/>\n<meta property=\"og:site_name\" content=\"Bloomberg L.P.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bloomberglp\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-02T12:03:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-05T03:22:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.bbhub.io\/company\/sites\/51\/2018\/06\/CTechIMG_8490sm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1382\" \/>\n\t<meta property=\"og:image:height\" content=\"778\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"akelber5\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/assets.bbhub.io\/company\/sites\/51\/2018\/06\/CTechIMG_8490sm.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@bloomberg\" \/>\n<meta name=\"twitter:site\" content=\"@bloomberg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"akelber5\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bloomberg.com\/company\/stories\/technology-helps-grow-better-produce-bowery-farming\/\",\"url\":\"https:\/\/www.bloomberg.com\/company\/stories\/technology-helps-grow-better-produce-bowery-farming\/\",\"name\":\"Technology Helps Grow Better Produce at Bowery Farming | Bloomberg LP\",\"isPartOf\":{\"@id\":\"https:\/\/www.bloomberg.com\/company\/#website\"},\"datePublished\":\"2018-07-02T12:03:34+00:00\",\"dateModified\":\"2022-03-05T03:22:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.bloomberg.com\/company\/#\/schema\/person\/09c9e1a38b7f345ce5c0b4bbde1656a6\"},\"description\":\"Bowery Farming CEO Irving Fain discusses the role of technology in urban farming at recent CornellTech@Bloomberg Speaker Series event\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bloomberg.com\/company\/stories\/technology-helps-grow-better-produce-bowery-farming\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bloomberg.com\/company\/stories\/technology-helps-grow-better-produce-bowery-farming\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bloomberg.com\/company\/stories\/technology-helps-grow-better-produce-bowery-farming\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":\"1\",\"name\":\"Home\",\"item\":\"https:\/\/www.bloomberg.com\/company\/\"},{\"@type\":\"ListItem\",\"position\":\"2\",\"name\":\"Technology Helps Grow Better Produce at Bowery Farming\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bloomberg.com\/company\/#website\",\"url\":\"https:\/\/www.bloomberg.com\/company\/\",\"name\":\"Bloomberg L.P.\",\"description\":\"Bloomberg L.P. is the leader in global business and financial information, enabling customers to make smarter, faster, more informed business decisions.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bloomberg.com\/company\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bloomberg.com\/company\/#\/schema\/person\/09c9e1a38b7f345ce5c0b4bbde1656a6\",\"name\":\"Bloomberg L.P.\",\"url\":\"https:\/\/www.bloomberg.com\/company\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Technology Helps Grow Better Produce at Bowery Farming | Bloomberg LP","description":"Bowery Farming CEO Irving Fain discusses the role of technology in urban farming at recent CornellTech@Bloomberg Speaker Series event","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bloomberg.com\/company\/stories\/technology-helps-grow-better-produce-bowery-farming\/","og_locale":"en_US","og_type":"article","og_title":"Technology Helps Grow Better Produce at Bowery Farming | Bloomberg LP","og_description":"Bowery Farming CEO Irving Fain discusses the role of technology in urban farming at recent CornellTech@Bloomberg Speaker Series event","og_url":"https:\/\/www.bloomberg.com\/company\/stories\/technology-helps-grow-better-produce-bowery-farming\/","og_site_name":"Bloomberg L.P.","article_publisher":"https:\/\/www.facebook.com\/bloomberglp\/","article_published_time":"2018-07-02T12:03:34+00:00","article_modified_time":"2022-03-05T03:22:08+00:00","og_image":[{"width":1382,"height":778,"url":"https:\/\/assets.bbhub.io\/company\/sites\/51\/2018\/06\/CTechIMG_8490sm.jpg","type":"image\/jpeg"}],"author":"akelber5","twitter_card":"summary_large_image","twitter_image":"https:\/\/assets.bbhub.io\/company\/sites\/51\/2018\/06\/CTechIMG_8490sm.jpg","twitter_creator":"@bloomberg","twitter_site":"@bloomberg","twitter_misc":{"Written by":"akelber5","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bloomberg.com\/company\/stories\/technology-helps-grow-better-produce-bowery-farming\/","url":"https:\/\/www.bloomberg.com\/company\/stories\/technology-helps-grow-better-produce-bowery-farming\/","name":"Technology Helps Grow Better Produce at Bowery Farming | Bloomberg LP","isPartOf":{"@id":"https:\/\/www.bloomberg.com\/company\/#website"},"datePublished":"2018-07-02T12:03:34+00:00","dateModified":"2022-03-05T03:22:08+00:00","author":{"@id":"https:\/\/www.bloomberg.com\/company\/#\/schema\/person\/09c9e1a38b7f345ce5c0b4bbde1656a6"},"description":"Bowery Farming CEO Irving Fain discusses the role of technology in urban farming at recent CornellTech@Bloomberg Speaker Series event","breadcrumb":{"@id":"https:\/\/www.bloomberg.com\/company\/stories\/technology-helps-grow-better-produce-bowery-farming\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bloomberg.com\/company\/stories\/technology-helps-grow-better-produce-bowery-farming\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bloomberg.com\/company\/stories\/technology-helps-grow-better-produce-bowery-farming\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":"1","name":"Home","item":"https:\/\/www.bloomberg.com\/company\/"},{"@type":"ListItem","position":"2","name":"Technology Helps Grow Better Produce at Bowery Farming"}]},{"@type":"WebSite","@id":"https:\/\/www.bloomberg.com\/company\/#website","url":"https:\/\/www.bloomberg.com\/company\/","name":"Bloomberg L.P.","description":"Bloomberg L.P. is the leader in global business and financial information, enabling customers to make smarter, faster, more informed business decisions.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bloomberg.com\/company\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.bloomberg.com\/company\/#\/schema\/person\/09c9e1a38b7f345ce5c0b4bbde1656a6","name":"Bloomberg L.P.","url":"https:\/\/www.bloomberg.com\/company"}]}},"featured_image_rendered":"<img srcset='https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2018\/06\/CTechIMG_8490sm.jpg 1382w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2018\/06\/CTechIMG_8490sm.jpg 300w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2018\/06\/CTechIMG_8490sm.jpg 768w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2018\/06\/CTechIMG_8490sm.jpg 1024w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2018\/06\/CTechIMG_8490sm.jpg 170w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2018\/06\/CTechIMG_8490sm.jpg 140w' src='https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/company\/sites\/51\/2018\/06\/CTechIMG_8490sm.jpg' alt='' \/>","category_info":{"name":"Tech At Bloomberg","blog_landing_name":"Tech At Bloomberg"},"_links":{"self":[{"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/posts\/20535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/users\/313"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/comments?post=20535"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/posts\/20535\/revisions"}],"predecessor-version":[{"id":21755,"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/posts\/20535\/revisions\/21755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/media\/19228"}],"wp:attachment":[{"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/media?parent=20535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/categories?post=20535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomberg.com\/company\/wp-json\/wp\/v2\/tags?post=20535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}