{"id":20469,"date":"2017-02-28T10:37:29","date_gmt":"2017-02-28T15:37:29","guid":{"rendered":"https:\/\/www.bloomberg.com\/company\/stories\/world-information-architecture-day-2017-redesigning-user-experience\/"},"modified":"2022-03-04T23:12:29","modified_gmt":"2022-03-05T04:12:29","slug":"world-information-architecture-day-2017-redesigning-user-experience","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/company\/stories\/world-information-architecture-day-2017-redesigning-user-experience\/","title":{"rendered":"World Information Architecture Day 2017: Redesigning the User Experience"},"content":{"rendered":"
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On World Information Architecture Day<\/a>, a one-day annual celebration hosted by the Information Architecture Institute, IA practitioners came together at 58 locations in 24 countries to discuss the trends and technologies reshaping their industry. In keeping with this year\u2019s theme of Information Strategy and Structure, much of the day was focused on rethinking how to architect and manage information to maintain a competitive and organizational edge \u2013 both in business and in our everyday lives.<\/p>\n

New York City IA Day<\/a>, hosted by Bloomberg at its headquarters in Manhattan, featured talks focused on such topics as the importance of integrating emotion into user experience (UX) design and the future of user research. \u201cInformation Architecture is the most exciting place for us to work,\u201d said Pam Pavliscak, founder and CEO of design research consultancy Change Sciences. \u201cWe are building the infrastructure to help organizations make decisions to improve products and services.\u201d<\/p>\n

In her opening keynote \u2018Toward Emotionally Intelligent Design,\u2019 Pavliscak kicked off the day by imagining a \u201czero-click\u201d future in which technology has faded into the background and digital interfaces are \u201cclean, pure, rational, frictionless and invisible.\u201d The inherent challenge in creating this vision relates to overcoming the emotional connection we have with technology \u2013 for example, we touch our phones countless times each day. So how do IA designers bring the feelings and rich emotional texture of this relationship into the design process?<\/p>\n

She urged designers to think about the multitude of ways humans express emotion when considering the technology in new sensors that capture our voice and facial expressions \u2013 and even the rhythm of our heartbeat. In her view, emotion is both grounded in our personal well-being and is part of a broader social context. The complicated \u2013 and sometimes messy \u2013components of our personalities must be connected to technology.<\/p>\n

In a presentation entitled \u2018Designing Teams for Emerging Challenge,\u2019 Aaron Irizarry, director of user experience at Nasdaq, spoke about the need to create a framework to help UX design teams adapt to fast-changing technologies and consumer attitudes.<\/p>\n

For her part, Shannon McGarity, director of user experience at Cooper, a design and business strategy consultancy, focused her talk entitled \u2018Leading Creative Ideation\u2019 on ways to inspire design teams to \u201cunlock a fresh wave of ideas.\u201d Noting that there\u2019s more than one \u201cright way\u201d to design, McGarity encouraged participants to explore different tools and methods in their process. \u201cIdeation makes innovation possible,\u201d she said. \u201cIt opens doors to new connections, insights and perspectives.\u201d<\/p>\n

The event was also an opportunity for Bloomberg to showcase its growing expertise in UX design. With a team of more than 100 <\/a>working on the company’s financial products, including interaction designers, visual designers, prototypers, UX researchers, consistency reps and technical writers, Bloomberg is \u201cone of the premier UX design shops in the city,\u201d said Anthony Viviano, a UX designer at the company, who also helped organize the New York IA Day event.<\/p>\n

Information architecture has long been central to Bloomberg\u2019s mission. \u201cWe take a ton of raw data that\u2019s out there and help turn it into meaningful information that makes our customers smarter and more successful,\u201d explained Fahd Arshad, head of UX design for financial products. \u201cUX design problems are not unique to our Bloomberg world. We participate in the greater UX community because it’s mutually beneficial. We learn and share how common UX methods can be applied across various products and user populations.\u201d<\/p>\n

In his closing keynote entitled \u2018Beyond Research,\u2019 Louis Rosenfeld, founder of Rosenfeld Media and co-founder of the Information Architecture Institute, suggested the future of user research will advance beyond the current methods of observing and understanding user behaviors, needs and motivations. While companies and organizations today agree that user research is a must-have, he said the field remains too narrowly focused, biased and disconnected from other types of research.<\/p>\n

Rosenfeld believes the key challenge is synthesizing all the information, data and observations discovered through user research to discover new insights. That synthesis will require greater collaboration between the many \u201cteams and tribes and users and approaches\u201d involved in the process.<\/p>\n

\u201cWe accumulate so much data, but we don\u2019t have the quality we should have,\u201d he noted. \u201cWe won the battle, but there\u2019s still so far to go.\u201d<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t\n\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"On World Information Architecture Day, a one-day annual celebration hosted by the Information Architecture Institute, IA practitioners came together at 58 locations in 24 countries to discuss the trends and technologies reshaping their industry. In keeping with this year\u2019s theme of Information Strategy and Structure, much of the day was focused on rethinking how to [...]","protected":false},"author":313,"featured_media":19781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1466],"tags":[1786,1572,1471,27,1783,1665,1784,1473,1785,1793,1777],"class_list":["post-20469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-at-bloomberg","tag-chief-technology-officer","tag-cto","tag-general","tag-innovation","tag-ui","tag-user-experience","tag-user-interface","tag-ux","tag-ux-ui","tag-vc","tag-venture-capital"],"yoast_head":"\nWorld Information Architecture Day 2017: Redesigning the User Experience | Bloomberg LP<\/title>\n<meta name=\"description\" content=\"Bloomberg's UX team hosted a World Information Architecture Day event focused on architecting and managing information to maintain a 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