{"id":1061,"date":"2020-06-21T06:06:55","date_gmt":"2020-06-21T10:06:55","guid":{"rendered":"https:\/\/www.bloomberg.com\/company\/stories\/milan-pedestrian-plaza-transformed-bloomberg\/"},"modified":"2021-06-21T15:00:32","modified_gmt":"2021-06-21T19:00:32","slug":"milan-pedestrian-plaza-transformed-bloomberg","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/company\/stories\/milan-pedestrian-plaza-transformed-bloomberg\/","title":{"rendered":"Using data to transform pedestrian plazas in Milan"},"content":{"rendered":"
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Pedestrian plazas are growing in number around the world, and our colleagues from Bloomberg Associates, the non-profit consulting arm of Bloomberg Philanthropies, are working with the City of Milan in developing their plans for transforming underutilized street space into vibrant social plazas for the benefit of residents and local businesses. By using data to assess which areas of the city could benefit from reduced traffic, the Bloomberg team was able to translate insight into real action that will improve life in the city.<\/p>\n

This group worked closely with Milan Mayor Giuseppe Sala\u2019s neighborhoods team to develop the city\u2019s new plaza program. To prepare for the inauguration of the city\u2019s third pedestrian plaza at Piazza Porta Genova, Bloomberg employees in Milan and Lugano volunteered alongside local community members to help paint and transform the Piazza into a vibrant pedestrian zone.<\/p>\n

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\"Employees<\/a><\/p>\n

Employees Paola Buscemi, Lorena Ferrari and Giovanni Latella (L-R) joined Bloomberg Associates and local volunteers to help the City of Milan paint a new pedestrian plaza<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\u201cPiazza Genova is an area I know well. There is a lot of traffic and it is not very clean so I was very curious to see how we could contribute to making it better,\u201d said Paola Buscemi, on the Portfolio Quality Assurance team in Lugano.<\/p>\n

14 employees from the Lugano and Milan offices joined volunteers from companies including CBRE to help paint the streets in bright vibrant colors differentiating the pedestrian plaza area from the local streets and sidewalks. The volunteers used some of the same \u201ctactical urbanism\u201d techniques tested last year in Dergano and Angilberto Piazzas in Milan.<\/p>\n

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\"Employees<\/a><\/p>\n

Employees L-R: Giovanni Latella, Dan Liefgreen, Jerrold Colten, Paola Buscemi, Carlo Truffelli and Lorena Ferrari<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\u201cWe painted the pavements with zebra-like stripes of different colors and dimensions following the path indicated by the project plan. We were so excited and active that we managed to finish early. Lots of people asked what we were doing, and stopped to watch us paint. With just a little effort, the square was so much better,\u201d Paola explained.<\/p>\n

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\"Piazza<\/a><\/p>\n

Piazza Genova before and after the transformation<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\u201cI am really proud to help and excited to see that Bloomberg is involved in helping our city. It means that our job makes us a part of the community. The experience and knowledge that the Bloomberg Associates team brings to Milan and Italy can really make a difference and we need it,\u201d Paola added.<\/p>\n

The pedestrian plaza at Porta Genova was inaugurated by members of Mayor Sala\u2019s administration, along with Janette Sadik-Khan, who heads the Bloomberg Associates transportation discipline. The expansion of pedestrian plazas and improvement of public spaces is part of the City of Milan\u2019s 2030 objectives of promoting the use of sustainable forms of mobility and improving quality of life through urban regeneration of Milan\u2019s neighborhoods.<\/p>\n

\u201cThis project is bringing a new level of design excellence to Porta Genova, just in time for Design Week in one of the design capitals of the world,\u201d said Janette Sadik-Khan, principal with Bloomberg Associates. \u201cThe same design principles and process that succeeded in New York are now inspiring the next generation of public space in Milan.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Great streets don\u2019t build themselves. Cities have to lead by design. Already one of the world\u2019s design capitals, Milan takes a colorful new approach to its streets in time for Design Week, grazie a Mayor @BeppeSala<\/a> and his team. pic.twitter.com\/7avF06bVQE<\/a><\/p>\n

\u2014 Janette Sadik-Khan (@JSadikKhan) April 6, 2019<\/a><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Bloomberg Associates will continue to work with Milan and other cities around the world to improve and design pedestrian spaces that create mobility options and opportunities for community engagement. \u00a0As part of Bloomberg Philanthropies, our corporate philanthropy program provides opportunities for Bloomberg employees around the world to strengthen local communities and engage deeper with colleagues, clients and partners around the issues that affect the areas where we live and work.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Bloomberg Associates, the non-profit consulting arm of Bloomberg Philanthropies, is working with the City of Milan to develop plans for transforming underutilized street space into vibrant social plazas for the benefit of residents and local businesses.<\/p>\n","protected":false},"author":181,"featured_media":609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[67,70,48,56],"class_list":["post-1061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-philanthropy","tag-emea","tag-longform","tag-philanthropy","tag-volunteering"],"yoast_head":"\nUsing data to transform pedestrian plazas in Milan | Bloomberg LP<\/title>\n<meta name=\"description\" content=\"Bloomberg Associates, the non-profit consulting arm of Bloomberg Philanthropies, is working with the City of Milan to develop plans for transforming underutilized street space into vibrant social 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