Coming Soon To Apple Watch: Bloomberg Business

For those of you planning to be one of the first of the projected 14 million people to get the Apple Watch, look out for the Bloomberg Business app, our new mobile-first flagship digital destination that delivers a modern news experience. We’ve created a version specifically designed for the watch’s wearable, glance-enabled environment. Here’s how it works:

NEWS

Apple Watch wearers can set News as the default main screen for the app. This will deliver top headlines in the form of The Brief, providing quick access to critical news that is curated by Bloomberg Business editors. Headlines are updated based on motion detection so every time users move their wrist to look at the watch, the information refreshes. If they tap on a headline, they can bookmark that story to their iPhone for reading at a later time, and can access it once their iPhone app is opened.

WATCHLIST

More than half of Bloomberg iPhone users have a personal Watchlist containing a portfolio of stocks, funds, indexes, and currencies. Using their watch, they will be able to get a quick snapshot of Watchlist activity. At a glance, they can identify and track movement (positive, negative, and neutral) on securities and receive an overall summary of total gains/losses. Users will also receive lists of “leaders” and “laggers” and will be able to drill deeper for relevant headlines.

NOTIFICATIONS

Our app will provide alerts related to breaking news, important tune-in announcements and specific company news. When there is breaking news about a company, alerts will also include information about price impact and valuation changes for that company.

The Bloomberg Business Apple Watch app continues our long and successful history with Apple and iOS products for both our Professional service and media customers. We have been providing business and financial news and information to Apple customers ever since the first iPhone and iPad were released. Currently, we offer our award-winning Bloomberg Business app and Bloomberg Radio+ on the iPhone, and Bloomberg TV+ on the iPad and on Apple TV. Our technologists will continue to partner with industry leaders like Apple to deliver products and services to our customers and consumers no matter the platform or device they are using. These efforts are also a major component of our consumer media strategy.

And there is more to come…