Bloomberg Television Forms Partnership in Indonesia

Jakarta — Bloomberg Television today announced the formation
of a partnership in Indonesia with the Idea Group, a Jakarta-
based media and strategic communication holding company, that
will see the launch of Bloomberg Television Indonesia in early
2013.

Presented in the local language Bahasa Indonesia, Bloomberg
Television Indonesia will bring Bloomberg’s fast, accurate and
market-moving news, alongside locally-produced content, to the
world’s fourth largest country by population and Southeast
Asia’s largest economy. Bloomberg TV Indonesia will partner
with existing broadcast entities and air on Free to Air, Pay
TV, internet and mobile platforms.

“Indonesia is not just one of the largest consumer markets in
Asia, it also has one of the fastest growing economies and
rising investor classes,” said Gary Groenheim, Commercial
Director of Bloomberg Television, Asia-Pacific. “We have long
identified Indonesia as a strategic emerging market to take
Bloomberg Television’s global experience and translating that
into a meaningful local TV proposition. With the Idea Group,
we have found a partner with the vision and passion to take
business news from its traditionally narrow and specialist
confines to a broader, mainstream audience.”

“We are very pleased to partner with such a reputable
institution like Bloomberg, and believe that the transfer of
skills, experience, and journalism ethics will truly benefit
the local market,” said Ziva Narendra Arifin, Chief Executive
Officer of Idea Group Indonesia. “This partnership is based on
a shared mission of providing locally relevant, influential
business content that will enhance the lives of Indonesia’s
rapidly growing consumer class, which has limited access to
business management education. As a business content provider,
we have a long-term interest in educating the local population
about important business and economic news, and bringing local
content to the rest of the world.”

This announcement complements Bloomberg Businessweek’s
existing partnership with the Idea Group and continues
Bloomberg TV’s momentum in Asia, following the launch of the
new state-of the-art broadcast studio in Singapore and the
recent launch of Bloomberg TV Mongolia.

Bloomberg is a leading global provider of business and
financial data, analytics and news, and earlier this year
launched a Daily Southeast Asian news column for deeper
coverage from an increasingly influential region. Indonesia’s
growth has outperformed every major Asian economy after China
this year as the world’s fourth-most populous nation lures
investment, helping gross domestic product expand 6.17 percent
last quarter from a year earlier.

About Bloomberg Television

Bloomberg Television, an award-winning, multi-platform 24-hour
business and financial news network, provides continuous
coverage of the people, companies and ideas that move global
markets. Broadcasting from centers in New York, London,
Singapore and Hong Kong and powered with an unparalleled news
gathering team of 2,300 news professionals in 146 bureaus
across 72 countries worldwide, Bloomberg Television delivers
real-time business news to over 310 million households
globally. In addition to major cable and satellite providers,
Bloomberg.com and Bloomberg Mobile, the network is available
on the Bloomberg Professional service, used by the most
influential individuals, corporations, financial institutions,
investors and the world’s central banks, commercial banks,
government agencies, legal professionals and news
organizations. With Asia being one of the most active growth
regions in the world, Bloomberg Television is delivering more
local content, and fast, accurate, unbiased, market-moving
news from market makers in Asia. For more information on
Bloomberg Television, please visit www.bloomberg.com/tv and
follow us on Twitter (@BloombergTV) and Facebook.

About Idea Group

PT Idea Karya Indonesia (Idea Group) is an investment holding
company with portfolios in media, information technology, and
communication service industries. Founded in 2009 by longtime
friends and colleagues with extensive experience and in-depth
knowledge in business management, finance, reputation
management, journalism, marketing and IT consulting, Idea
Group aims to positively shape Indonesia’s growth by
converting insightful information into business ideas and
eventually into timely, profitable, and sustainable business
operations. The company currently controls and/or manages
eight subsidiaries, both start-ups and acquired, all of which
are eminent challengers in their respective industry.

Media Contacts

Bloomberg:

APAC, Belina Tan, belina.tan@bloomberg.net, +65-6231-3637

EMEA, Catrin Thomas, cthomas106@bloomberg.net, +44-7917-000-
808

US, Amanda Cowie, acowie@bloomberg.net, +1-212-617-1689

Idea Group:

Ziva Narendra Arifin, ziva.narendra@ideagroup.co.id, +62-815-
1330-2535