Press announcement

Bloomberg Professional Launches Specialized Newsletters

November 01, 2010

  Bloomberg Professional Launches Specialized Newsletters

    The new Bloomberg Briefs provide data, intelligence and commentary on
             Economics, Hedge Funds, Mergers and Structured Notes

                   Bloomberg Briefs available to the public

Business Wire

NEW YORK -- November 01, 2010

Bloomberg Professional^® service executives today announced the launch of
Bloomberg Briefs, a new series of specialized newsletters combining Bloomberg
data and news with industry-specific original content and commentary. The
newsletters, tested with Bloomberg customers, will now be offered to the
public by subscription for the first time.

The Bloomberg Brief newsletters are premiering with four titles: Economics,
Hedge Funds, Mergers, and Structured Notes, which can be purchased online at
<www.Bloomberg.com/brief>.

“The launch of the Bloomberg Brief newsletters is a natural step for us, as we
continue to expand into more and more markets,” said Brian Rooney, core
product manager for news, research, message and mobile applications for the
Bloomberg Professional service. "We see a huge need for exclusive, high-value
content tailored for specific business segments, and we look forward to
producing a growing collection of newsletters across an array of industries
and markets."

The  first Bloomberg Briefs include both daily and weekly titles:

  * The Economics Brief is issued daily and features analysis, data and news
    on the forces shaping the global economy. Bloomberg Briefs staff
    economists provide in-depth analysis of key numbers, macro trends and
    policy and how they will impact markets and industries.
  * The Hedge Fund Brief is a weekly newsletter that offers in-depth coverage
    of hedge funds and their managers, as well as investment trends and
    regulatory developments. Proprietary data about hedge fund performance and
    returns is featured in each issue.
  * The Merger Brief is a weekly newsletter analyzing mergers and
    acquisitions, leveraging Bloomberg's unparalleled coverage of deals and
    its world-leading data and analytics. Dedicated analysts break down deal
    flows, performance, arbitrage returns, league rankings and more.
  * The Structured Notes Brief is a weekly newsletter providing detailed,
    exclusive coverage of the business of structured notes, including analysis
    of new products and deals, trends and people, and interviews with key
    players.

"Bloomberg is the information system of choice for people with the most at
stake,'' said Matthew Winkler, Editor in Chief of Bloomberg News. “Bloomberg
Briefs is the latest example of our commitment to become the world’s most
influential provider of news, data, information and analytics for business
professionals.”

Bloomberg Briefs are available to customers of the Bloomberg Professional®
service free of charge at BRIEF <Go>. Non-Bloomberg users can subscribe to the
newsletters at www.Bloomberg.com/brief

About Bloomberg

Bloomberg is the world’s most trusted source of information for financial
professionals and businesses. Bloomberg combines innovative technology with
unmatched analytics, data, news, display and distribution capabilities, to
deliver critical information via the Bloomberg Professional® service and
multimedia platforms. Bloomberg's media properties span television, radio,
digital and print, making up one of the world’s largest news organizations
with more than 2,300 news and multimedia professionals at 146 bureaus in 72
countries.

Contact:

Bloomberg
Pam Snook, +212-617-7652
pamsnook@bloomberg.net
or
Rod de St. Croix (UK/Europe), +44 (0)20 7438 1100
Rod.destcroix@cognitomedia.com
or
Annette Bronkesh, +973-778-8648
annettec@att.net
or
Anne Karumo (APAC), +65 631 194 97
anne.karumo@cognitomedia.com