Bloomberg Markets Magazine Launches iPad App
June 19, 2012
Bloomberg Markets Magazine is joining the growing family of Bloomberg mobile offerings with its own iPad app called Bloomberg Markets+. And, like the other award-winning apps, you get more than what meets the eye. In this case, you aren’t just reading a magazine on a tablet. In addition to the full contents of the print version, you’ll get:
– Exclusive video with Bloomberg Markets’ editor, Ron Henkoff, providing a behind-the-scenes look at the feature story and other key stories in that month’s issue
– The latest market information and news on companies mentioned in articles
– Related videos on select articles in the issue (some of the stories will link to video from around the world on site with reporters and editors from Bloomberg Markets magazine and Bloomberg News.)
(For those of you who may not be familiar with Bloomberg Markets, it is a monthly magazine that covers the people, stories and ideas that move global financial markets. It is read by 375,000 of the global financial elite.)
The app is free to download, and comes with a copy of the magazine’s February hedge fund ranking issue. An app subscription costs $2.99 a month, or $29.99 a year for 12 issues, plus a one-month free trail. Print magazine subscribers and Bloomberg professional service clients can get issues on their iPad at no additional cost.
Oke Okaro is General Manager and Global Head of Mobile and Connected Devices for Bloomberg L.P.