Bloomberg Launches First Consolidated Asian ELN Platform

Singapore, Hong Kong — Bloomberg announced today a price
discovery platform that will bring more transparency to the
Asian market for equity linked notes (ELNs). Bloomberg’s system,
the first to consolidate pricing from sell-side firms, will
streamline workflow for private banking desks that represent
Asian high-net worth investors.

The Asian ELN market is growing rapidly, yet there has been no
centralized platform to list, analyze, distribute and share
data, Bloomberg executives say. The new Asian ELN consolidated
price distribution and discovery system makes it easier for
sell-side firms to share ELN pricing information with enabled
clients. The system helps discern the best price and yield
percentages for ELNs at various maturity dates and in multiple
currencies.

“The Asian equity linked notes market is becoming more
sophisticated and requires a centralized platform to promote
further growth and transparency,” said Jean-Paul Zammitt, Vice-Chairman and Chief Commercial Officer, Bloomberg L.P., which has more than 310,000 subscribers
globally. “Now, execution desks, investment advisors and
relationship managers, will have a comprehensive dashboard to
easily compare a full range of instruments and prices,
simplifying their workflow and communications.”

Anurag Mahesh, Head of Global Investments and Key Client
Solutions, Asia, at Deutsche Bank Private Wealth Management,
said, “Creating a centralized platform for ELNs provides a level
of transparency that ultimately benefits our clients and the
market as a whole. The ELN platform provides a strong foundation
for investors and distributors to drive this market forward.”

For more information about Bloomberg’s products and services for
the Asia Pacific region, please contact Azhar Muhammad-Saul,
head of Bloomberg’s South-East Asian sales, at
amuhammadsau@bloomberg.net or call customer service at + 65 6121
1000.

About Bloomberg
Bloomberg L.P. is the world’s most trusted source of data, news
and technology for businesses and financial professionals. The
company’s core product, the Bloomberg Professional service, is
an innovative platform that, quickly and accurately, provides
real-time financial information to more than 310,000 subscribers
globally. With headquarters in New York, Bloomberg employs more
than 15,000 people in 192 locations around the world.

Media Contacts
–Vera Newhouse, Bloomberg LP, vnewhouse@bloomberg.net, +212-617-
6420
–Stella Xu, Bloomberg LP, sxu43@bloomberg.net, +86-10-6649-7551
-Anne Karumo, APAC, BloombergAsia@cognitomedia.com, +65 8112
6409

#<261369.8049913.2.1.95.14779.2660>#