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November 14, 2012

On Thursday, November 8th Tradebook, Bloomberg LP’s global agency broker hosted its first annual Trick-or-Trade Charity Day event, where the day’s trading commissions were donated to a diverse group of charities. The event, originally scheduled for October 30th, took on added meaning and purpose after being rescheduled as a result of Hurricane Sandy.

The event, spearheaded by Tradebook’s own president and CEO Ray Tierney, brought charities and their celebrity spokespeople to the Tradebook floor to help raise money not only for those represented at the event, but also for disaster assistance efforts going on in New York City as a result of Hurricane Sandy.

Participating in the day were former New York Giant’s great Tiki Barber on behalf of The Fresh Air Fund, Actress Mariska Hargitay on behalf of Joyful Heart Foundation, former NBA great Daryl Dawkins on behalf of the Ronald McDonald House New York, and comedian and acting great Jerry Stiller on behalf of The Actors Fund.

On behalf of their charities, the celebrity ambassadors spent time at the Tradebook offices interacting directly with staff and clients, who were able to select which charity would receive their firm’s commissions.

As a result of these efforts more than $500,000 in trading commissions were generated, which will benefit the charities and Hurricane Sandy relief efforts in New York.

Tierney is personally involved with several charities including Wings Over Wall Street, St. Jude’s Children’s Research Hospital and Ronald McDonald House.

“We need to give something back to the community and develop a closer connection to these charitable organizations,” Tierney told Traders Magazine. “I want us to develop a culture of giving.”

By all accounts it was successful, and much needed event in the aftermath of Hurricane Sandy, but more importantly it has laid the groundwork for even bigger things to come.




Michael Marinello, Bloomberg Communications