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SHUAA Capital & Bloomberg Tradebook Launch DMA Trading Platform

September 19, 2011

Global investors get direct access to UAE financial markets

Dubai and New York — SHUAA Capital, the leading financial
services institution in The Cooperation Council for the Arab
States of the Gulf (GCC), and Bloomberg Tradebook, Bloomberg’s
agency broker, today announced the launch of a direct market
(DMA) trading platform. The new technology allows both
local and international institutional investors to trade
equity products on the Dubai Financial Market (DFM) and the
Abu Dhabi Securities Exchange (ADX) in the United Arab

The Bloomberg Tradebook-SHUAA DMA platform gives global
traders direct access to UAE markets via a direct-to-exchange
connection through the Bloomberg Professional service. This
technology enables trade execution without calling local
brokers who manually process orders.

“SHUAA Capital is a large and well respected financial
institution in the Middle East and North African (MENA)
region. The combination of SHUAA’s local expertise and
Bloomberg Tradebook’s powerful tools provides real-time
electronic access to these markets, more execution
transparency and automated trade confirmations,” said Raymond
M. Tierney III, Chief Executive Officer of Bloomberg
. “In addition, SHUAA’s award-winning equity research
provides local market insight.”

His Highness Sheikh Maktoum bin Hasher Al Maktoum, Chairman of
SHUAA Capital, said, “The Bloomberg Tradebook-SHUAA platform
will revolutionize the UAE brokerage industry. It will
transform how investors access and trade UAE equity products.
The UAE financial markets are now as accessible as those in
New York, London and Hong Kong thanks to execution support
from SHUAA Capital and Bloomberg Tradebook’s global presence
through the Bloomberg Professional service, which is used by
more than 310,000 business and financial professionals.”

“The collaboration between one of our leading financial
institutions, SHUAA Capital, and a global leader of trading
technologies, Bloomberg Tradebook, is an important step in
further facilitating the accessibility of our financial
markets to global institutional investors and meeting their
evolving needs. This reinforces our efforts to create a
favorable trading environment and contributes to further
sophistication of the UAE financial markets,” said Essa Kazim,
Managing Director and Chief Executive Officer of Dubai
Financial Market

The Bloomberg Tradebook-SHUAA DMA platform provides
institutional investors with:

Algorithmic trading strategies tailored to UAE equity

Consultative execution services that help traders navigate
liquidly venues; and

Trading solutions including high-touch, low-touch, basket
trading and trading analytics for enhanced execution

For more information on the Bloomberg Tradebook-SHUAA DMA
electronic trading platform, please contact Dave Masullo of
Bloomberg Tradebook at or +44 20 7073
308 or Oliver Schutzmann of SHUAA Capital at or +971 50 640 5722.

About SHUAA Capital

Since 1979, SHUAA Capital has played a prominent role in
shaping the financial services landscape of the GCC and will
continue to be at the vanguard of regional integration into
global financial markets. SHUAA Capital maintains leadership
positions in Investment Banking, Asset Management, Brokerage,
Private Equity, Finance, and Research. Headquartered in Dubai,
in the United Arab Emirates, SHUAA Capital has a regional
presence with offices in Abu Dhabi, Riyadh, Jeddah, Al Khobar,
Doha, Cairo and Amman. Embedded in the dynamic economic
environment of the GCC, SHUAA Capital provides a broad range
of financial services to corporations, governments,
institutional clients, and high net worth individuals. For
more information please visit

About Bloomberg Tradebook

Bloomberg Tradebook, partners with the buy-side and sell-side
to provide high-quality liquidity, market insight and
customized solutions based on innovative technologies.
Bloomberg Tradebook offers its customer base trading solutions
for equities, futures, options, and foreign exchange (FX) to
actively manage complex trading strategies across more than
100 global exchanges. By providing direct access to
independent research analysts and commission management
services over the Bloomberg Professional service, Bloomberg
Tradebook connects traders to over 70 markets worldwide,
making it possible to trade equities, futures and options
across 41 countries, as well as 41 currency pairs on the FX
market place. More information is available at

Media Contacts

Vera Newhouse, Bloomberg L.P.,, +1-

Sophie Fischman, Cognito, U.S.,,

Stuart Macaulay, Cognito, EMEA,, +44-20-7438-1100

Anne Karumo, Cognito, APAC,,

— Bloomberg Press Room