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OMINT wins Sao Paulo’s first Bloomberg Square Mile Relay race

October 19, 2017

The first Bloomberg Square Mile Relay race in São Paulo last night saw more than 50 teams from leading corporations and financial services firms compete in the city’s Itaim Bibi’s district. OMINT took the coveted trophy and the title of “fastest firm in the city”, completing the 10 laps of the one-mile (1.6km) course in Parque do Povo in 55:41.

Cícero Barreto, captain of the winning team Omint said: “No matter who the winning team is, this event is about the sport and getting together. It is a great environment and it was a very special day! Thanks to all who organised the event.”

Next in the race was Itaú Private, in second place, with a time of 01:07:21 and Oracle in third place with a time of 01:07:34. Individually, the fastest runner of the night, with a single mile time of 4:42, was Felipe Carlos from Care Club.

In recognition of the increasing number of female runners, a new award category was also introduced. Care Club captured this inaugural award for “Fastest Mixed Team” with a combined running time of 01:07:55.

“Bloomberg has been connecting Brazilian institutional investors and corporations to the world’s financial markets over the past 20 years,” said Geraldo Coelho, Bloomberg Head of South America Sales, who is based in São Paulo. “Now, we are proud to bring to Brazil a global franchise that is fun and will benefit the community.”

A key race feature is giving back to the local community. During the post-race awards ceremony Parque Ibirapuera Conservação was presented with a charitable contribution of $60,000 to help support the non-profit organization. In addition, runners and their families and friends have been invited to participate in a special conservation project in the park on November 11th to have a positive impact on the city.

“The Bloomberg Square Mile Relay is like no other sporting event, as the city’s workers come together for a night of camaraderie, teamwork, celebration and networking. It’s great to see so many companies join us for this inaugural race in São Paulo, which now joins nine other cities across the world that host the relay annually,” said James Hassett, Managing Director of event organizer Square Mile Sport.


The Bloomberg Square Mile Relay São Paulo will return next year, but the baton now passes to Singapore on October 26 and then to Hong Kong on November 9, the final stop of the ten race series.

Promoting a healthy work-life balance and a sense of camaraderie among colleagues, the Bloomberg Square Mile Relay is a global race series in ten cities across the world including São Paulo, Singapore, Hong Kong, Dubai, Sydney, New York, Tokyo, San Francisco London and Shanghai. For further information on the Bloomberg Square Mile Relay visit the website at



About Bloomberg Square Mile Relay: 

The Bloomberg Square Mile Relay is a one-of-a-kind, immersive team building experience, which uniquely takes place in the heart of financial districts in 10 cities around the world. Unlike other corporate events where individuals compete against one-another, this event is all about the TEAM. You and nine co-workers take it in turn to run an unconventional and exciting one-mile lap. After you’ve taken on your business rivals and earned your bragging rights for the year, your team can kick back at the after party, enjoy complimentary hospitality and celebrate with a live DJ in the Race Village.

About Bloomberg
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Terminal. Bloomberg’s enterprise solutions build on the company’s core strength: leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. For more information, visit or request a demo.

About Square Mile Sport

Square Mile Sport is the event owner and delivery agency of the Bloomberg Square Mile Relay – a unique event series designed exclusively to provide businessmen and women with an outlet for their sporting passion. Established in 2007 in London, Square Mile Sport plans to replicate the event in cities across the world. Square Mile Sport is wholly owned by Benchmark Sport, which operates leading international brands including the Sport Industry Group and Beyond Sport.