Search press announcements

London Cab Driver Wins 2010 Bloomberg Fantasy Baseball Challenge

October 4, 2010

  London Cab Driver Wins 2010 Bloomberg Fantasy Baseball Challenge

   43-year-old Paul Farrell Fends off Houston Mom and Fantasy Experts using
  Bloomberg tools to outdistance some of fantasy’s best names in season long

Business Wire

NEW YORK -- October 04, 2010

Paul Farrell, a 43-year-old first-time fantasy baseball player born and bred
in London, outdistanced six fantasy baseball experts and five other randomly
selected fans from around the globe to win the first-ever Bloomberg Baseball
Challenge a season long fantasy league that gave each of the players access to
Bloomberg’s Fantasy Baseball tools.

Paul Farrell of London wins the 2010 Bloomberg Baseball Challenge. (Photo:
Business Wire)

Paul Farrell of London wins the 2010 Bloomberg Baseball Challenge. (Photo:
Business Wire)

Farrell defeated a panel of experts that included: Harold Reynolds, MLB
Network Analyst; Ron Shandler, Founder of; Lawr Michaels,
Senior Content Manager for; Tim Heaney, Managing Editor of; Steve Gardner, USA Today fantasy baseball columnist and Derek
VanRiper, Baseball Editor of It was the first time Farrell, a
self proclaimed “stats geek” who started seriously following baseball only
three years ago had ever played fantasy baseball.

“About three years ago an American tourist left a baseball magazine in my cab
and I started looking at the numbers and became interested, and then I started
watching on ESPN and I was hooked,” Farrell said. “I love stats, and although
I have played fantasy sports in the UK like football and cricket, there was
nothing like baseball, and the Bloomberg tools gave me a real chance to get
deeply involved and see how I could do against some great American experts. I
did my homework, made some educated guesses and away we went. I even put a
wager on the Texas Rangers at 35-1 at the start of the year, so baseball has
been very, very good to me.”

Farrell, who played under the name “Winnings Pitched,” prided himself on
listening to podcasts while driving his cab in London traffic and analyzing
every stat possible while selecting players like the Padres’ Mat Latos, the
Texas Rangers’ Colby Lewis and the Blue Jays’ Vernon Wells , and in picking up
the Indians’ Carlos Santana before he made a Major League splash.

He was followed in the standings by Martha Mitchell, a 54-year-old mother from
Houston, Texas, while veteran Shandler of Baseball HQ finished third, and
Gardner of USA Today finished fourth. The complete standings can be seen on:

For more information on Bloomberg Sports, please visit and follow us on Twitter (@BloombergSports) and

For more information on Bloomberg, please visit
and follow us on Twitter (@BloombergLP) and Facebook.


Launched in 2010, Bloomberg Sports takes the tools developed by Bloomberg, the
leading global provider in data and analytics, and applying applies them to
the vast data analysis opportunities in sports. Working with and, Bloomberg Sports fantasy products give fans the most powerful
resources as they draft and manage their fantasy teams. Additionally,
Bloomberg Sports provides a professional product that delivers Major League
Baseball clubs with a secure, virtually unlimited set of analytical functions
to assist them in personnel evaluation and performance matchups. For more
details, please visit

About Bloomberg

Bloomberg is the world’s most trusted source of information for financial
professionals and businesses. Bloomberg combines innovative technology with
unmatched analytic, data, news, display and distribution capabilities, to
deliver critical information via the Bloomberg Professional service and
multimedia platforms. Bloomberg's media properties span television, radio,
digital and print, making up one of the world’s largest news organizations
with more than 2,300 news and multimedia professionals at 146 bureaus in 72

Photos/Multimedia Gallery Available:

Multimedia Available:


Bloomberg LP
Silvia Alvarez, +1 212-617-3707