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Bloomberg Markets Magazine Relaunches with November 2010 Issue

October 4, 2010

  Bloomberg Markets Magazine Relaunches with November 2010 Issue

 The award-winning magazine for “the global financial elite” is redesigned by
   Priest + Grace, editorial sections added, rate base to be raised, trade
                              campaign launched

Business Wire

NEW YORK -- October 04, 2010

BLOOMBERG MARKETS® magazine, the only publication for the global financial
elite, is relaunching with its November 2010 issue, capitalizing on growing
editorial demand, circulation growth and advertising momentum this year. The
November issue will be delivered globally through the first two weeks of

With a new distinctive design by high-profile team of Priest + Grace (ESPN The
Magazine, InStyle, Esquire) that serves the reader with clarity, accessibility
and recognition, Bloomberg Markets has expanded its personal wealth and
careers section for an even better editorial product. The magazine’s relaunch
is accompanied by a global print and digital trade campaign produced by JWT.

Demand for the magazine has prompted a rate base hike from 310,000 to 355,000
beginning with the January 2011 issue, unheard of for a business magazine in
this economic environment.

With 120 ad pages, the November 2010 issue is the largest in the magazine’s
18- year history/ Advertising pages have soared 30% through the November issue
compared to the same period one year ago, with many new advertisers
encompassing the luxury, watches, fashion, jewelry, automotive, finance,
corporate branding and travel categories.

Bloomberg Markets has won more of the six top business and investigative
journalism awards than The Economist, Fortune and Forbes combined, and the
magazine’s editorial content influences policy and moves markets.

In the magazine’s September issue, the article “Duping The Families of Fallen
Soldiers” ignited national and local media coverage, prompting numerous
Congressional investigations and press statements from legislators demanding
answers and provoking New York attorney general Andrew Cuomo to file a dozen
subpoenas. As a result of the article, the Veterans Administration changed the
way its life insurance program worked, so that families of fallen soldiers
receive lump-sum payments.

“As markets recover and new opportunities unfold, the need for a magazine that
covers it all with perspective and expertise has never been greater,” says
publisher Michael Dukmejian. “Our advertisers recognize how important and
unique our audience is. They understand the influence our readers exert and
the money they control, both on a professional and personal level.”

“Bloomberg Markets has the resources of hundreds of more than 2,300 Bloomberg
journalists around the world,” said the magazine’s editor Ronald Henkoff.

“While other business magazines have been cutting back by closing their
bureaus and reducing the number of reporters, Bloomberg Markets reflects the
company’s investment in high quality journalism.”

“Bloomberg Markets is a magazine like no other for people with the most at
stake who increasingly get a unique perspective from the combination of
Bloomberg analytics and journalists in 146 bureaus reporting on money in all
its forms,” said Matthew Winkler, Editor-in-Chief of Bloomberg News. “The
needs of the financial elite have never been greater, which has driven
Bloomberg Markets to a record of unmatched award-winning, in-depth reporting."

About Bloomberg Markets magazine

BLOOMBERG MARKETS® magazine is the only magazine for the global financial
elite, providing in-depth and authoritative stories on the companies and
people who move the markets. Bloomberg Markets has won nearly 200 journalism
and design awards, including the Gerald Loeb Award, Scripps Howard Awards, and
the George Polk Award.

About Bloomberg

Bloomberg is the world’s most trusted source of information for financial
professionals and businesses. Bloomberg combines innovative technology with
unmatched analytic, data, news, display and distribution capabilities, to
deliver critical information via the Bloomberg Professional service and
multimedia platforms. Bloomberg's media properties span television, radio,
digital and print, making up one of the world’s largest news organizations
with more than 2,300 news and multimedia professionals at 146 bureaus in 72


Drew Kerr, on behalf of Bloomberg Markets
+1 212 849 8250