Press announcement

Bloomberg Launches App Portal to Financial Markets

November 13, 2012

NEW YORK AND LONDON — Today, Bloomberg executives unveiled the
Bloomberg App Portal, a new function on the Bloomberg
Professional services that gives subscribers access to a range
of specialty applications powered by data and news.

Applications on the Bloomberg App Portal are developed by
software companies, financial institutions, academics and other
third parties. The Bloomberg App Portal enables Bloomberg
subscribers to enhance their user experience by adding specialty
features and tools that complement those available on the
Bloomberg Professional service.

Currently, there are more than 45 applications available on the
Bloomberg App Portal across a variety of categories including,
data analysis, news and research, portfolio management and risk
analysis, valuation and pricing, data visualization and
technical analysis. Institutional clients can also use the
Bloomberg App Portal to deploy proprietary software tools to
their own employees and clients.

“Cultivating the third-party developer community is critical to
enhancing the user experience and growing the value of the
Bloomberg Professional service,” said Tom Secunda, co-founder
and Global Head of Bloomberg’s Financial Products and Services
group. “The Bloomberg App Portal extends our commitment to
embrace innovation and fuel creativity in the financial
marketplace.”

Applications are launched from the APPS <GO>
homepage and run within a Bloomberg Launchpad workspace,
which offers data integration and collaboration features.

“Software developers with a great idea, but limited global
reach, can work with Bloomberg to get in front of financial
professionals around the world virtually overnight,” said
Stanley Young, chief executive officer of Bloomberg’s Enterprise
Products and Solutions business. “Our intention is to complement
Bloomberg’s existing functionality with third-party applications
that enable our clients to achieve success.”

The  Bloomberg App Portal team, led by Claudio
Storelli, follows a formal application review and selection
protocol. Once selected, application developers receive
technical and business support from the Bloomberg team as part
of an on-boarding and software quality assurance process.

License fees for applications on the Bloomberg App Portal are
separate from the Bloomberg professional service subscription
and vary by application and package. Users can currently
download and review virtually all applications for a preview
period before purchase is required.

For more information about the Bloomberg App Portal, including
how to submit an application for review, please visit APPS GO on
the Bloomberg Professional service, follow the Twitter hashtag
#BloombergAPPS or visit www.bloomberglp.com/app-portal.

About Bloomberg LP

Bloomberg, the global business and financial information and
news leader, gives influential decision makers a critical edge
by connecting them to a dynamic network of information, people
and ideas. The company’s strength – delivering data, news and
analytics through innovative technology, quickly and accurately
– is at the core of the Bloomberg Professional service, which
provides real time financial information to more than 310,000
subscribers globally. Bloomberg’s enterprise solutions build on
the company’s core strength, leveraging technology to allow
customers to access, integrate, distribute and manage data and
information across organizations more efficiently and
effectively.

Media Contacts

US – Vera Newhouse, vnewhouse@bloomberg.net, +1-212-617-6420

EMEA – Natalie Harland, nharland1@bloomberg.net, +44-20-3525-
8820

APAC – Belina Tan, belina.tan@bloomberg.net, +65-6231-3637