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Bloomberg Alternatives Marketing Council to Define Marketing Best Practices for Hedge Funds

July 14, 2014

Bloomberg Markets magazine sponsors Council;Focus on hedge fund opportunities and challenges in wake of JOBs Act

New York, July 14, 2014 –Bloomberg Markets magazine announced today it has established the Bloomberg Alternatives Marketing Council, bringing together experts across various disciplines to help hedge funds, and other alternative structures, increase transparency, accelerate growth and define marketing practices for this developing category.

The need for hedge funds to begin defining marketing best practices is significant, given a changing competitive landscape shaped not only by regulatory changes such as the JOBs act, but also by the growth of new structures such as liquid alternatives. One estimate indicates as much as $12.8 trillion of U.S. retail capital may ultimately be in play as a result of these changes, with nearly $1 trillion of potentially flowing into alternatives by 2017, including traditional hedge funds, liquid alts, and ’40 Act funds.

The Council will be led by an advisory board of experts with marketing, legal, investments, product, communications, regulatory, consulting, distribution, digital and media backgrounds, including:

Ryan Alderman, Senior Vice President, Financial Services, Razorfish
David Benway, CEO, Verinvest
Jarvis Cromwell, Consultant, Hedge Fund Marketing Strategies, Bloomberg Markets
Edward Dartley, Investment Practice Attorney, Pepper Hamilton LLP
Dominic DiPasquale, Sales Management, Bloomberg LP
Michael Dukmejian, Publisher, Bloomberg Markets
Jonathan Ewert, CEO, Reputation Institute
Stanley Goldstein, Chairman and Founder, New York Hedge Fund Roundtable
John Griswold, Executive Director, Commonfund Institute
Simeon Hyman, Head of Investment Strategy, ProShares
Gary S. Kaminsky, Managing Director, Global Regulatory and Compliance, ConceptONE
Candace Klein, Chief Strategy Officer, Dealstruck; Chief Counsel, Women Investing in Women; Of Counsel, Ellenoff, Grossman & Schole, LLP
Patrick McCurdy, Managing Director, Wells Fargo Prime Services
Maureen McGuire, CMO Emeritus, Bloomberg LP
Layne Moskowitz, Sales Management, Bloomberg LP
Samer Ojjeh, Principal, Financial Services, Ernst & Young
Pen Pendleton, Partner, Cattell, Locke, Pendleton & Partners
Dan Simon, President: Cognito Media
Avi Sharon, Principal, Private Wealth, The Blackstone Group
Ilaria Vigano, Regulatory Products, Bloomberg LP
Davis Walmsley, Greenwich Associates

Future undertakings by the Bloomberg Alternative Marketing Council may include:

• Invitation-only, in person gatherings that combine the latest thinking, case studies and best practices in alternative marketing with peer-to-peer networking amongst leaders and decision-makers across the alternatives industry

• Sponsorship of surveys, white papers, web conferences, educational briefings and data to inform industry players on the latest marketing tactics driving results.

• Product development, including exploration of new custom content, specialized marketing programs, and distribution channels that can efficiently drive growth and meet the unique regulatory and operational needs of the hedge fund industry.

About Bloomberg Markets Magazine
Bloomberg Markets is a media organization that uniquely engages with – and connects – the global financial elite across print, digital, conferences and the legendary Bloomberg Professional service (also known as “the terminal”). Bloomberg Markets brings together the world’s wealthiest, most influential private network of 375,000 people and connects the intersecting worlds of hedge funds, traders, private equity, pension funds, endowments, fund-of-funds, family offices, governments, financial advisers, insurance companies and many others.

About Bloomberg L.P.
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 320,000 subscribers globally. Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and three magazines, Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, covers the world with more than 2,400 news and multimedia professionals at 150 bureaus in 73 countries. Headquartered in New York, Bloomberg employs more than 15,500 people in 192 locations around the world.