Bajaj Finserv Asset Management Adopts Bloomberg AIM to Power Digitization Journey

Mumbai – Bloomberg announced today that Bajaj Finserv Asset Management Limited (BFAML), one of India’s leading and diversified financial services companies, has adopted AIM, a leading order and investment management technology solution, to support its enterprise-wide digital strategy.

BFAML selected Bloomberg AIM to help streamline its investment workflows including research, fund management, trading, operations, and investment compliance on its digitization journey. This adoption will empower BFAML to provide exceptional value to its investors, backed by a differentiated analytics and information-led investment strategy.

“India’s asset management industry continues to register strong growth in AUM and we are seeing increasing participation in mutual funds. Bajaj Finserv Asset Management is focused on providing innovative financial products and solutions to every Indian,” said Nimesh Chandan, Chief Investment Officer at BFAML. “Bloomberg is our technology partner of choice as we believe Bloomberg AIM is the most scalable, integrated and advanced on the market – which helps us uncover operational efficiencies and grow our business.”

By adopting Bloomberg AIM, BFAML has reinforced its commitment to driving innovation and enhancing its core competencies in the asset management industry. This strategic move enables the firm to better navigate a rapidly evolving market and regulatory landscape more efficiently, effectively and in real-time. Bloomberg AIM supports scalability and adaptability, allowing the firm to handle increasing order volumes, complex product offering and adapt to changing market demands. BFAML will also streamline and automate order processing, helping to reduce manual error and improve efficiency.

“We are proud to be collaborating with Bajaj Finserv Asset Management as they integrate technology and data into the core of their operations,” said Rajiv Mirwani, Head of Enterprise Sales – South Asia, Bloomberg, “BFAML is growing its footprint in India and we are committed to helping buy-side firms streamline operations, digitize and maintain their edge in delivering outsized returns for their investors.”

Bloomberg AIM, a leading order and investment management technology solution, is used by nearly 15,000 professionals at over 900 client firms globally to manage more than $22 trillion in assets. Fully integrated with the Bloomberg Terminal, Bloomberg AIM delivers multi-asset solutions for decision support and portfolio management, order management, trade compliance, and post-trade workflows. Bloomberg AIM is part of Bloomberg’s Buy-Side Solutions, which deliver front-to-back technology for the investment lifecycle. For more information, visit Bloomberg Buy-Side Solutions.

About Bajaj Finserv Asset Management Limited

Bajaj Finserv Asset Management Limited (BFAML) is a 100% subsidiary of Bajaj Finserv Limited. Backed by one of India’s most respected brands, BFAML is set to offer an array of innovative investment solutions using a differentiated approach to investing, including but not limited to, mutual funds (equity, debt, hybrid), portfolio management services and alternative investment funds, subject to regulatory approval. With a future-focused investment strategy, it aims to help every Indian achieve life’s financial goals.

About Bajaj Finserv Limited

Bajaj Finserv Ltd, an unregistered Core Investment Company (CIC) under Core Investment Companies (Reserve Bank) Direction, 2016, as amended, is one of India’s leading promoters of financial services with consolidated total income over Rs. 77,000 crore for calendar year 2022. Bajaj Finserv serves over a 100 million customers with its diversified portfolio that helps meet financial needs and build an individual’s financial resilience. Its suite of financial solutions includes savings products, consumer and commercial loans, mortgages, auto financing, securities brokerage services, general and life insurance, and investments.

About Bloomberg

Bloomberg is a global leader in business and financial information, delivering trusted data, news, and insights that bring transparency, efficiency, and fairness to markets. The company helps connect influential communities across the global financial ecosystem via reliable technology solutions that enable our customers to make more informed decisions and foster better collaboration.

For more information, visit Bloomberg.com/company or request a demo.

Media Contacts

Aniruddha Ghosh, aghosh102@bloomberg.net