How Do They Do It?

There’s no single route to success. Take Aerobie, which makes flying discs but also managed to create the hottest home coffee maker in years. Or Jason Blum, who produces low-budget movies that gross millions. Or John Henry, who rebuilt the Red Sox based on theories he developed as a commodities trader. As you'll see, the path to success is more important (and more interesting) than the rewards of being successful.

These stories also celebrate winning by doing the thing that isn’t supposed to work, like selling chain saws by shunning Home Depot. It’s about taking chances, like quitting your job on live TV. And it’s about succeeding again and again—who better to ask about that than Shaquille O’Neal, a self-described Froot Loops guy in a Wheaties world? He’s doing better now than ever.