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Car dealer Jay Cimino once moved platoons of new Jeeps out of his Denver Chrysler-Jeep showroom. It was a point of particular pride for Cimino because the dealership's namesake and his mentor, Phil Long, had been a World War II hero.

Long did his work over the South Pacific as a Hellcat fighter pilot, rather than traversing the war's Asian theater in an earthbound Jeep. Still, there was a nice historical symmetry between Jeep, the World War II workhorse, and the fighter pilot who flew 120 missions, won a Gold Star for heroic acts in the Battle of the Philippine Sea in 1944 and was shot down twice by the Japanese.

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