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#453 Yvonne Bauer $4.30B

Random fact: Has three sisters: Mirja, Nicola and Saskia.


Bauer is the majority owner and publisher of Bauer Media Group, the biggest closely held publishing company in Europe. The Hamburg, Germany-based business operates more than 600 magazines, 400 digital news services and 100 radio and television stations. The company reported revenue of 2.2 billion euros ($2.5 billion) in 2016.

As of May 21, 2018:
Last change +$56.2M (+1.3%)
YTD change +$547M (+14.6%)
Industry Media & Telecom
Biggest asset Bauer Media Group
Citizenship Germany
Age 40
Wealth Inherited
View net worth over:   Max 1 year 1 quarter 1 month 1 week

Relative Value

Yvonne Bauer's net worth of $4.30B can buy ...

troy ounces of gold
barrels of crude oil

... and is equivalent to ...

of the GDP of the United States
of the total wealth of the 500 richest people in the world
of the top 100 U.S. college endowments
of the top 200 U.S. executives’ total awarded compensation
of U.S. existing home sales
times the median U.S. household income

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Net Worth Summary

Private asset
Public asset
Misc. liabilities
Confidence rating:

Bauer's fortune is derived from Bauer Media Group, a Hamburg, Germany-based media company. She owns 85 percent of the business, according to Orbis, a database of company information published by Bureau Van Dijk.

Bauer Media is Europe's largest closely held publishing company, according to its website. It had revenue of 2.2 billion euros ($2.5 billion) in 2016 based on information provided by the company in January 2018, and it's valued using the average enterprise value-to-sales and enterprise value-to-Ebitda multiples of two publicly traded peer companies: Axel Springer and Daily Mail & General Trust. 

Imke Weiland, a spokesperson for Bauer Media, declined to comment on the net worth calculation.


Birthdate: 1977
Family: Unknown, No children

Yvonne Bauer was born in Germany to Gudrun and Heinz Bauer in 1977. Heinz's great-grandfather Ludolph, a lithographer, started the Bauer Media Group as a printing shop in Hamburg, Germany, in 1875. Over the next 60 years, the business evolved into Germany's largest magazine publisher.

Bauer Media expanded to the U.S. in 1981, where it introduced the tabloid Women's World, aimed at middle-class mothers. Entry to the U.K. and Polish markets soon followed.

In the 1990s, the company invested in digital, creating web versions of some of its popular magazines and radio broadcasters. The digital division remains a small segment of Bauer Media's overall business, contributing 4 percent of revenue in 2013.

Heinz Bauer transferred an 85 percent stake in the family business and the title of chief executive officer to Yvonne in December 2010. Since taking over, she has furthered the company's international expansion, paying $500 million for Australian magazine group ACP in September 2012.

Bauer's sisters Mirja, Nicola and Saskia each have five percent of Bauer Media and their father remains its chairman. The billionaire is single and lives in Hamburg, where the company is based.

  • 1875 Ludolph Bauer starts the business with a print shop in Hamburg, Germany.
  • 1977 Yvonne Bauer is born in Germany to Gudrun and Heinz Bauer.
  • 1981 Expands outside Germany with the U.S. magazine Women's World.
  • 1990 Begins investing in internet products in the 1990s.
  • 2008 Bauer Media buys Emap's U.K. radio stations.
  • 2010 Father Heinz transfers 85 percent stake to her and becomes CEO.
  • 2012 Acquires Australian media company ACP for $500 million.
  • 2015 Becomes Europe’s biggest radio station operator.