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# Sofie Kiaer Kristiansen

Random fact: Holds an undergraduate degree in ethnography and social anthropology.

Overview

Kristiansen controls 12 percent of Lego, the world's largest toymaker. The Billund, Denmark-based company makes more than 60 billion toy pieces annually and had revenue of more than $5.6 billion in 2016. She holds the stake through family investment vehicle Kirkbi, which also owns 30 percent of theme-park operator Merlin Entertainments Group.

As of Sept. 22, 2017:
Last change ()
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Industry Consumer
Biggest asset N/A
Citizenship Denmark
Wealth Inherited
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Relative Value

Sofie Kiaer Kristiansen's net worth of can buy ...

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troy ounces of gold
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barrels of crude oil

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of the GDP of the United States
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of the total wealth of the 500 richest people in the world
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of the top 100 U.S. college endowments
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of the top 200 U.S. executives’ total awarded compensation
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of U.S. existing home sales
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times the median U.S. household income

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Net Worth Summary

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Biography

Birthdate:
Family: Married, No children

Sofie Kirk Kiaer Kristiansen is the great-granddaughter of Ole Kirk Kristiansen, who founded toymaker Lego in 1932. The Billund, Denmark-based company is the world's most-valuable toy manufacturer, reporting revenue of $5.2 billion 2015, and produces more than 60 billion of its bricks annually. Father Kjeld ran the company for 25 years from 1979 and built it into a global brand, which involved an expansion into Legoland theme parks in the 1990s and adding operations in the U.K., Germany and the U.S.

In the early 2000s, disappointing sales and competition from Hasbro and Mega Bloks saw Lego post its third annual loss in five years. Kristiansen began to implement a turnaround plan, shedding 1,000 jobs and pruning product lines, before stepping aside in 2004.

The company sold its 70 percent economic interest in its theme park business to private equity firm Blackstone in 2005. Kirkbi took an intial 15 percent stake in the newly formed Merlin Entertainments Group, which was increased to 36 percent in 2010. The company listed on the London Stock Exchange in November 2013. Kirkbi retains a 30 percent stake.

Kjeld Kristiansen served as first deputy chairman of Lego until April 2016, when he said that his son Thomas, Sofie's brother, would succeed him in the role as the first step towards a "smooth generational handover." Thomas also assumed his father's position as chairman of The Lego Foundation, which owns 25 percent of the toymaker.

The billionaire lives in Denmark.

Milestones
  • 1932 Great-grandfather Ole Kirk Kristiansen founds toymaker Lego.
  • 1947 Father, Kjeld Kirk Kristiansen is born in Billund, Denmark.
  • 1958 The Lego stud-and-tube building brick we know today is released.
  • 1998 Company posts its first loss, prompting a reorganization and job cuts.
  • 1999 Lego brick named "Toy of the Century" by Fortune magazine.
  • 2004 Kjeld Kristiansen steps aside as CEO on annual loss of $330 million.
  • 2004 Joergen Vig Knudstorp named CEO of Lego. First year of turnaround.
  • 2005 Private equity firm buys Lego's theme parks for $457 million.
  • 2013 Lego's strong annual results make it world's most-valuable toymaker.
  • 2013 Theme park operator Merlin lists on the London Stock Exchange.