Bloomberg Billionaires Index

View profiles for each of the world’s 500 richest people, see the biggest movers, and compare fortunes or track returns.

#184 Johann Graf $7.58B

Random fact: Nicknamed "Deus ex Automatica" or "God of the Slot Machine."


Graf is the owner of Novomatic Group, a maker and distributor of slot-machines. The Gumpoldskirchen, Austria-based company employs about 24,000 staff, has more than 235,000 slot machines and controls about 1,600 gaming facilities. Closely held Novomatic is Europe's largest gaming group, according to its website.

As of June 23, 2017:
Last change +$3.50M (+0.1%)
YTD change +$617M (+8.9%)
Industry Entertainment
Biggest asset Novomatic
Citizenship Austria
Age 70
Wealth Self-made
View net worth over:   Max 1 year 1 quarter 1 month 1 week

Relative Value

Johann Graf's net worth of $7.58B can buy ...

troy ounces of gold
barrels of crude oil

... and is equivalent to ...

of the GDP of the United States
of the total wealth of the 500 richest people in the world
of the top 100 U.S. college endowments
of the top 200 U.S. executives’ total awarded compensation
of U.S. existing home sales
times the median U.S. household income

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Net Worth Summary

Private asset
Public asset
Misc. liabilities
Confidence rating:

The majority of Graf's fortune is derived from his ownership of Novomatic Group, a Gumpoldskirchen, Austria-based casino manager and producer of gaming machines. The closely held company had revenue of 3.9 billion euros ($4.3 billion) in 2015, according to the company's website.

Novomatic Group comprises Novomatic AG, ACE Casino Holding and Gryphon Invest. It's valued as a whole using group Ebitda and the average enterprise value-to-Ebitda multiple of three peer companies: International Game Technology, Scientific Games, and Aristocrat Leisure. A 15 percent liquidity discount is added to reflect the fact that Novomatic has a lower Ebitda margin than the peer group average.

Prior to Dec. 21, 2016, the valuation was based on the median takeover value-to-Ebitda multiple of two peer companies: Bally Technologies and SHFL Entertainment. Bally Technologies was acquired for more than $5 billion in November 2014 following its acquisition of SHFL Entertainment for $1.3 billion in November 2013.

The value of his cash investments is based on an analysis of taxes, dividends and market performance.


Birthdate: 1/3/1947
Family: Divorced, 3 children

Graf was born into a family of meat butchers in 1947, and grew up with his grandparents in Perchtoldsorf, Austria. At age 23, he was named Austria's youngest-ever master butcher by the country’s meat industry, and left the family business to begin importing pinball machines from Belgium in 1974. He started Novomatic six years later, developing new types of slot machines by taking advantage of the gambling industry's transition to electronic gaming.

Working from the company's headquarters in the Austrian wine-producing village of Gumpoldskirchen, Graf expanded his gambling business throughout Western Europe over the course of the next three decades. He has built or developed about 20 casinos, 1,500 slot arcades and more than 450 casino, online and mobile gambling games.

The billionaire was picked as Austria’s "Man of the Year" by Trend magazine in 2008. He's divorced, a father of three children, and has a collection of about 125 vintage cars.

  • 1949 Johann Graf is born in Vienna, Austria.
  • 1974 Starts importing pinball machines from Belgium to Austria.
  • 1980 Founds gambling company Novomatic in Gumpoldskirchen, Austria.
  • 1988 Expands business to South Africa, his first venture outside Europe.
  • 1989 Opens first casino in Montreux, Switzerland.
  • 2003 Made an honorary professor by the Austrian Ministry of Science.
  • 2008 Picked as Austria’s “Man of the Year” by Trend magazine.
  • 2009 Said gambling is “quite dangerous" in last public interview.
  • 2015 Unveils largest game show booth in the world at ICE Totally Gaming.