Bloomberg Billionaires Index

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#23 Jacqueline Mars $33.2B

Random fact: Owns some of the nation's top eventing horses.


Mars shares ownership of Mars Inc., the world's largest confectioner. The closely held, McLean, Virginia-based company makes candy (M&Ms, Snickers, Milky Way), chewing gum (Juicy Fruit, Orbit), pet chow (Pedigree, Whiskas) and packaged foods (Uncle Ben's, Suzi Wan) and had revenue of $35 billion in 2016.

As of Oct. 17, 2017:
Last change -$91.2M (-0.3%)
YTD change +$1.92B (+6.1%)
Industry Food & Beverage
Biggest asset Mars Inc.
Citizenship United States
Age 78
Wealth Inherited
View net worth over:   Max 1 year 1 quarter 1 month 1 week

Relative Value

Jacqueline Mars's net worth of $33.2B can buy ...

troy ounces of gold
barrels of crude oil

... and is equivalent to ...

of the GDP of the United States
of the total wealth of the 500 richest people in the world
of the top 100 U.S. college endowments
of the top 200 U.S. executives’ total awarded compensation
of U.S. existing home sales
times the median U.S. household income

Latest News

Net Worth Summary

Private asset
Public asset
Misc. liabilities
Confidence rating:

The majority of Mars's fortune derives from her one-third stake in McLean, Virginia-based Mars Inc., a closely held U.S. candy, food and pet products company. Her brother and four nieces own the rest. The company had revenue of $35 billion in 2016, according to a company spokesman, Amy Weiss.

The business is the world's largest candy maker and best known for such confections as Snickers, Milky Way, and Twix. With its purchase of Wrigley in 2008 for $23 billion, it commands more than half the U.S. chewing-gum market, according to Euromonitor, and sells such brands as Big Red, Doublemint, Eclipse, Juicy Fruit and Orbit. Its other popular candies include Skittles, Starburst, Life Savers and Altoids. Its food brands include Uncle Ben's and Suzi Wan, and pet food and care brands include Pedigree, Whiskas and Eukanuba.

The company is valued using revenue of $35 billion and the average enterprise value-to-sales and enterprise value-to-Ebitda multiples of three publicly traded peer companies: Hershey, Nestle and Mondelez International.

Mars acquired animal-hospital chain, VCA Inc., for $7.6 billion in September 2017. The asset is included as a standalone entity and valued based on the acquisition cost.

Mars Inc has $16.6 billion in total debt as of September 2017, according to Bloomberg data. The billionaire's share of that debt is included as a liability.

Jonathan Mudd, a spokesman for Mars, declined to comment on the valuation.


Birthdate: 10/10/1939
Family: Divorced, 3 children
Education: 1961, Anthropology, Nacubo Market Value of Bryn Mawr College Endowment Assets, Bachelor's Degree

Grandfather Frank Mars, who was born in 1882, learned to hand-dip chocolate as a schoolboy. He began making and selling buttercream candies from his home in Tacoma, Washington, in 1911 and moved the business to Minneapolis in 1920, operating under the banner Nougat House. A long string of confectionery blockbusters followed, including Milky Way, Snickers and 3 Musketeers.

After his death in 1934, Frank's only son, Forrest, took over the family business and expanded it into pet care with the purchase of Chappie canned dog food and, later, into packaged food with the addition of what would become Uncle Ben's rice. Forrest stepped down from day-to-day management of the global food manufacturer in 1969, turning over control to Jacqueline's two brothers, John and Forrest Jr., who died in 2016.

The billionaire continues to serve on the company's board. Though the family famously keeps a low profile, Jacqueline makes occasional appearances at art world and equestrian events. She is the benefactor of the U.S. Equestrian Team Foundation’s Jacqueline B. Mars Competition & Training Grant, which helps train U.S. riders.

  • 1911 Grandfather Frank C. Mars begins selling buttercream candy.
  • 1929 Mars Inc. relocates to Chicago. Forrest Mars joins the business.
  • 1930 Company begins selling Snickers bars.
  • 1932 Forrest Mars moves to England to set up his own confectionery.
  • 1958 Mars Inc. enters the cat food business with new Whiskas line.
  • 1961 Jacqueline graduates from Bryn Mawr with degree in anthropology.
  • 1999 Father Forrest Mars dies at the age of 96.
  • 2008 Mars acquires Wrigley for $23 billion.