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#468 Issad Rebrab $4.09B

Random fact: Favorite restaurant in Algiers is Le Tantra.


Algeria's richest person owns Cevital, the country's biggest closely held conglomerate. The company had $4 billion of revenue in 2014, according to a December 2014 report by news website Algérie-Focus. Cevital has interests in sugar, edible oils, grocery stores, steel, cement plants, auto retailing and home appliances.

As of July 26, 2017:
Last change -$10.1M (-0.3%)
YTD change +$179M (+4.6%)
Industry Food & Beverage
Biggest asset Cevital
Citizenship Algeria
Age 73
Wealth Self-made
View net worth over:   Max 1 year 1 quarter 1 month 1 week

Relative Value

Issad Rebrab's net worth of $4.09B can buy ...

troy ounces of gold
barrels of crude oil

... and is equivalent to ...

of the GDP of the United States
of the total wealth of the 500 richest people in the world
of the top 100 U.S. college endowments
of the top 200 U.S. executives’ total awarded compensation
of U.S. existing home sales
times the median U.S. household income

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Net Worth Summary

Private asset
Public asset
Misc. liabilities
Confidence rating:

The majority of Rebrab's fortune is derived from Cevital, Algeria's biggest closely held conglomerate, according to the Africa Business Investment Group website in October 2016. He owns all of the Kouba, Algeria-based business with his wife and five children. He's credited with the fortune because he founded the company and serves as its chairman.

Cevital had revenue of $4 billion in 2014, according to a Dec. 4, 2014 interview Rebrab gave to news website, Algérie-Focus. Cevital is valued based on the average enterprise value-to-sales and enterprise value-to-Ebtida multiples of five publicly traded peer companies: Ebro Foods, Tate & Lyle, Agthia Group, Savola and AAK. A 10 percent liquidity discount and 15 percent country risk discount are applied to account for political unrest and the dominance of state-owned enterprises in Algeria's economy.

Cevital bought the Piombino assets of Piombino-based steelmaker Lucchini in November 2014. The total investment was about 400 million euros ($495 million), according to trade publications Metal Bulletin and Steel Guru. Lucchini was formerly owned by Russian steelmaker Severstal and was declared insolvent in 2010. It's valued based on the acquisition cost and is included separately from Cevital.


Birthdate: 5/8/1944
Family: Married, 5 children

Issad Rebrab was born on May 8, 1944, in Taguemount-Azouz, Kabylie, a northern province in Algeria to the east of Algiers. His father, who came from a modest background, was arrested in the 1930s for being pro-independence. His older brother, Amar, was a member of Algeria's National Liberation Army and disappeared at age 18. He was never found.

Rebrab studied at the Normal School of Technical Teaching, and the Institute of Management and Planning, before going on to teach accounting and business law. He opened a certified public accountant office in Sétif, Algeria, in November 1968. Three years later, he acquired 20 percent of Sotecom, a small metal-manufacturing company, with the help of a client. Following the investment, in 1975, he created steel producer Prolifor. As the company grew, so did the nation's security concerns, and in 1994 a terrorist sabotaged three of the company's biggest units, forcing Rebrab to take refuge in France.

He returned in 1995 with a plan to manufacture food products. Because of his decision to focus on staples such as sugar and oil, he called the business Cevital, derived from the French expression, "c'est vital," or "it's vital." Cevital now dominates Algeria's food industry with a 65 percent market share in sugar and an 80 percent share in edible oils. It's also grown through acquisition, buying French window maker Oxxo in June 2013, and home appliances company Fagor Brandt in 2014 for $31 million.

Cevital expanded into retail and automobiles, as well. Through its Samha subsidiary, it's the sole agent of Samsung Electronics in Algeria, and is also the sole agent for car rental company Europcar. His son Omar manages Hyundai Motors Algeria, which operates 37 dealerships. The billionaire is married and lives in Algiers with his five children, all of whom are involved in the family business.

  • 1944 Issad Rebrab is born in Taguemount-Azouz, Algeria.
  • 1964 Studies at the Normal School of Technical Teaching.
  • 1971 Acquires 20 percent of Sotecom, a metal-making company.
  • 1975 Starts steel producer Profilor.
  • 1998 Founds Cevital Group to invest in sugar and oil.
  • 2004 Starts agricultural producer CeviAgro.
  • 2012 Biography "See Big, Start Small and Go Fast" is published.
  • 2014 Cevital buys Fagor Brandt for $31 million.