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#212 Eva Gonda $7.26B

Random fact: Family patriarch Garza Sada killed in botched 1973 kidnapping.


Gonda Rivera is the largest shareholder of Femsa, the biggest public Coca-Cola bottler in the world. The Monterrey, Mexico-based company is publicly traded and had revenue of $21.4 billion in 2016. It also has a stake in the brewer Heineken, and controls a chain of Oxxo convenience stores in Mexico and Colombia.

As of July 23, 2017:
Last change +$88.3M (+1.2%)
YTD change +$1.52B (+26.6%)
Industry Food & Beverage
Biggest asset FEMSAUB MM Equity
Citizenship Mexico
Age 0
Wealth Inherited
View net worth over:   Max 1 year 1 quarter 1 month 1 week

Relative Value

Eva Gonda's net worth of $7.26B can buy ...

troy ounces of gold
barrels of crude oil

... and is equivalent to ...

of the GDP of the United States
of the total wealth of the 500 richest people in the world
of the top 100 U.S. college endowments
of the top 200 U.S. executives’ total awarded compensation
of U.S. existing home sales
times the median U.S. household income

Latest News

Net Worth Summary

Private asset
Public asset
Misc. liabilities
Confidence rating:

Eva Gonda's wealth stems from her 20 percent stake in Femsa, the largest public bottler of Coca-Cola products in the world, according to the company website. She inherited the stake from her late husband, Eugenio Garza Laguera, and shares them with her four daughters. According to a 2008 filing with the U.S. Securities and Exchange Commission, the latest available, the family owns 51 percent of the voting trust that unites the company's five controlling families. The fortune is credited entirely to the billionaire because the family isn't required to disclose individual stakes within the trust.

The Gonda family holds the equivalent of 713 million Femsa B units through the trust, each of which corresponds to five B class shares, according to a 2005 filing to the U.S. Securities and Exchange Commission and adjusted for a subsequent stock split. They also own 13.8 million BD units and hold about 11 million B units directly, according to the company's April 21, 2017 20-F filing. 

The value of her cash holdings is based on an analysis of dividends, reinvestments and market performance. 

Femsa investor relations director Juan Fonseca declined to comment on her net worth valuation.


Family: Widowed, 4 children

The Femsa empire traces back to 1890, when five businessmen started the Cuauhtemoc brewery in Monterrey, Mexico. Eugenio Garza Sada, a descendant of one of the founders, joined the company in 1917 and eventually became its director, expanding the operation into packaging and other related businesses. Garza Sada founded the Monterrey Institute of Technology and Higher Education in 1943, and the school came to be known as the ninth of his children. He was killed in 1973 during a botched kidnapping.

His first child, Eugenio Garza Laguera, took charge of the branch of the conglomerate that was named Femsa not long after it opened its first Oxxo store. It acquired its first Coca-Cola bottling rights in Mexico in the late 1970s and created a joint venture with the soda giant in 1993, and its bottling rights expanded throughout the region. Soft drinks and convenience stores became Femsa's core. After Garza Laguera's death in 2008, Heineken bought the company's beer operations, including the Dos Equis and Tecate brands, for $7.7 billion in stock, making Femsa its second-largest shareholder.

Today, Garza Laguera's widow and four daughters control the largest stake in Femsa. The descendants of the other founding families, as well as the Mexican billionaire Alberto Bailleres, also hold interests in the company.

  • 1890 Cuauhtemoc brewery is founded in Monterrey, Mexico.
  • 1909 Founders start a glass bottle manufacturer, Vidriera Monterrey.
  • 1921 A factory for bottle caps and cans is established.
  • 1943 Garza Sada founds Monterrey Institute of Technology as Femsa chief.
  • 1973 Eugenio Garza Sada is killed in a botched kidnapping.
  • 1979 Femsa buys first Coca-Cola bottling rights in Mexico.
  • 1987 Femsa begins trading on the Mexico City stock exchange.
  • 1993 Coca-Cola Femsa joint venture is created for Latin America.
  • 2008 Garza Laguera dies, leaving his stake to his widow and daughters.
  • 2010 Sells beer business for 20 percent stake in Heineken.