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# Augusto Perfetti

Random fact: His father and uncle founded the original candy company in 1946.


Perfetti and his brother, Giorgio, own closely held Perfetti Van Melle, the world's eighth-largest candy manufacturer. The Milan-based company sells its products in 150 countries and had revenue of 2.6 billion euros ($2.9 billion) in 2015, about a third of which was derived from Europe. Its brands include Mentos mints and Chupa Chups lollipops.

As of May 21, 2018:
Last change ()
YTD change ()
Industry Food & Beverage
Biggest asset N/A
Citizenship Italy
Age 66
Wealth Inherited
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Relative Value

Augusto Perfetti's net worth of can buy ...

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... and is equivalent to ...

of the GDP of the United States
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of the top 100 U.S. college endowments
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Birthdate: 1951
Family: Unmarried, No children

Augusto Perfetti was born in Lainate, Italy in 1951. His father, Ambrogio, and an uncle, Egidio, had started a candy workshop called Dolcifico Lombardo five years before his birth. His father Ambrogio and uncle, Egidio had set up a candy workshop called Dolcifico Lombardo five decades earlier in 1946.

The brothers decided to produce chewing gums in the 1950s, creating the country's first brand of chewing gum, Brooklyn, that featured the iconic bridge that links the New York City borough to Manhattan on the wrapper. The company also produced the bubble gim Big Babol, liquorice gummy candies called Morositas, and Vivident chewing gum.

Egidio Perfetti was kidnapped by a gang in 1975, and was released a few days later. After a second kidnapping attempt in 1979, which was foiled, the family decamped to Switzerland. Control of the company passed to Augusto and his elder brother Giorgio after their father’s death in 1989. Their uncle, Egidio, died two years later without any heirs.

Perfetti acquired a 37 percent stake of Van Melle, the Breda, Netherlands-based maker of Mentos, in 1991. It bought the rest of the company for $649 million a decade later. Perfetti Van Melle acquired Chupa Chups, the Spanish lollipop maker whose logo was designed by Salvador Dali, in 2006.

  • 1946 Ambrogio and Edigio Perfetti start candy plant in Lainate, Italy.
  • 1951 Augusto Perfetti, No. 2 son of Ambrogio, is born in Lainate, Italy.
  • 1968 Company creates gum base unit to make primary ingredients.
  • 1975 Egidio Perfetti is kidnapped by a gang and released days later.
  • 1982 First Perfetti foreign candy factory opens in a suburb of Athens.
  • 1986 Perfetti acquires Davide Caremoli, maker of Golia Liquorice.
  • 1989 Ambrogio Perfetti dies. Augusto and Giorgio Perfetti take over.
  • 1991 Brothers purchase 37 percent of Van Melle, the maker of Mentos.
  • 2001 Buys the remaining 63 percent of Dutch Van Melle for $649 million.
  • 2006 Purchases Spanish lollipop maker Chupa Chups.