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        <title><![CDATA[Aisha Counts]]></title>
        <description><![CDATA[Aisha Counts]]></description>
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            <title><![CDATA[Why the Queen of Toddler TV Became an Activist for Gaza]]></title>
            <description><![CDATA[Ms. Rachel has enchanted millions of kids with lo-fi, educational videos. Now she’s in her “advocacy era.”]]></description>
            <link>https://www.bloomberg.com/news/features/2025-09-16/ms-rachel-balances-youtube-stardom-with-gaza-activism</link>
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            <dc:creator><![CDATA[Aisha Counts]]></dc:creator>
            <pubDate>Tue, 16 Sep 2025 11:00:20 GMT</pubDate>
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                <media:description>Rachel Accurso, aka Ms.Rachel, on the set of an upcoming video.</media:description>
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            <title><![CDATA[AI Billionaire Lucy Guo Pushes Into Crowded Social Media Field]]></title>
            <description><![CDATA[Scale AI co-founder’s new venture, Passes, confronts established rivals and lawsuits]]></description>
            <link>https://www.bloomberg.com/news/articles/2025-08-29/ai-billionaire-lucy-guo-pushes-into-crowded-social-media-field</link>
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            <dc:creator><![CDATA[Aisha Counts]]></dc:creator>
            <pubDate>Fri, 29 Aug 2025 13:00:19 GMT</pubDate>
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                <media:description>Lucy Guo</media:description>
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        </item>
        <item>
            <title><![CDATA[Substack Raises $100 Million at $1.1 Billion Valuation]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-07-17/substack-raises-100-million-at-1-1-billion-valuation</link>
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            <dc:creator><![CDATA[Aisha Counts]]></dc:creator>
            <pubDate>Thu, 17 Jul 2025 16:47:47 GMT</pubDate>
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            <title><![CDATA[Influencers Urged to Steer Clear of Hot Topics During US Immigration Crackdown]]></title>
            <description><![CDATA[Lawyers are advising content creators that weighing in on political topics can come with serious risks ]]></description>
            <link>https://www.bloomberg.com/news/articles/2025-07-03/influencers-urged-to-avoid-politics-during-immigration-crackdown</link>
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            <dc:creator><![CDATA[Cecilia D'Anastasio]]></dc:creator>
            <pubDate>Thu, 03 Jul 2025 12:00:21 GMT</pubDate>
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                <media:description>Khaby Lame</media:description>
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        <item>
            <title><![CDATA[SoftBank-Backed Startup Harmed by YouTube Shift to Short Video]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-06-18/startup-that-bet-on-youtube-stars-misses-financial-goals-slashes-staff</link>
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            <category><![CDATA[technology]]></category>
            <dc:creator><![CDATA[Aisha Counts]]></dc:creator>
            <pubDate>Wed, 18 Jun 2025 12:00:00 GMT</pubDate>
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            <title><![CDATA[Patreon Raises Fees for New Creators to Support Video Content]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-06-16/patreon-raises-fees-for-new-creators-to-support-video-content</link>
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            <category><![CDATA[culture]]></category>
            <dc:creator><![CDATA[Aisha Counts]]></dc:creator>
            <pubDate>Mon, 16 Jun 2025 16:47:52 GMT</pubDate>
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                <media:description>The Patreon Inc. application for download in the Apple App Store on a smartphone arranged in Dobbs Ferry, New York, U.S., on Tuesday, April 13, 2021. More than 200,000 artists and entertainers use Patreon Inc. to connect with and raise money from fans. That momentum has helped the company raise some money of its own.</media:description>
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            <title><![CDATA[Benioff Buys Stake in Influencer Agency Whalar Group at $400 Million Valuation]]></title>
            <description><![CDATA[Company represents over 300 TikTok, Instagram and YouTube creators]]></description>
            <link>https://www.bloomberg.com/news/articles/2025-05-15/marc-benioff-buys-stake-in-influencer-agency-whalar-at-400-million-valuation</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Aisha Counts]]></dc:creator>
            <pubDate>Thu, 15 May 2025 15:00:25 GMT</pubDate>
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                <media:description>Marc Benioff, chief executive officer of Salesforce Inc., speaks during a keynote at the 2024 Dreamforce conference in San Francisco, California, US, on Tuesday, Sept. 17, 2024. Salesforce is unveiling a pivot in its artificial intelligence strategy this week at its annual Dreamforce conference, now saying that its AI tools can handle tasks without human supervision and changing the way it charges for software.</media:description>
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        <item>
            <title><![CDATA[MrBeast Partners With Jack Link’s for Line of Jerky, Beef Sticks]]></title>
            <description><![CDATA[The YouTube star with more than 390 million followers adds to his growing food portfolio]]></description>
            <link>https://www.bloomberg.com/news/articles/2025-05-13/mrbeast-partners-with-jack-link-s-for-line-of-jerky-beef-sticks</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Aisha Counts]]></dc:creator>
            <pubDate>Tue, 13 May 2025 12:45:26 GMT</pubDate>
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        <item>
            <title><![CDATA[TV’s Pitch to Advertisers Runs Headlong Into Trump’s Tariffs]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-05-12/tv-s-yearly-pitch-to-sponsors-runs-headlong-into-trump-s-tariffs</link>
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            <dc:creator><![CDATA[Aisha Counts]]></dc:creator>
            <pubDate>Mon, 12 May 2025 11:00:00 GMT</pubDate>
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        </item>
        <item>
            <title><![CDATA[LinkedIn Shares Advertising Revenue With Creators In Video Push]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-05-01/linkedin-shares-advertising-revenue-with-creators-in-video-push</link>
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            <category><![CDATA[technology]]></category>
            <dc:creator><![CDATA[Aisha Counts]]></dc:creator>
            <pubDate>Thu, 01 May 2025 16:01:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Instagram Launches Video-Editing App to Draw TikTok Creators]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-04-22/instagram-launches-video-editing-app-to-draw-tiktok-creators</link>
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            <category><![CDATA[technology]]></category>
            <dc:creator><![CDATA[Aisha Counts]]></dc:creator>
            <pubDate>Tue, 22 Apr 2025 16:30:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Social Media Marketing Startup Manychat Raises $140 Million]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-04-22/social-media-marketing-startup-manychat-raises-140-million</link>
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            <category><![CDATA[technology]]></category>
            <dc:creator><![CDATA[Aisha Counts]]></dc:creator>
            <pubDate>Tue, 22 Apr 2025 10:30:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Teens Blocked From Instagram Livestreaming as Meta Boosts Safety]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-04-08/meta-expands-teen-safety-protections-to-facebook-and-messenger</link>
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            <category><![CDATA[technology]]></category>
            <dc:creator><![CDATA[Aisha Counts]]></dc:creator>
            <pubDate>Tue, 08 Apr 2025 10:00:00 GMT</pubDate>
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            <title><![CDATA[Peyton Manning Joins $45 Million Fundraising for Good Good Golf]]></title>
            <description><![CDATA[The startup’s YouTube channel has attracted more than 1.75 million subscribers]]></description>
            <link>https://www.bloomberg.com/news/articles/2025-03-20/peyton-manning-joins-45-million-fundraising-for-good-good-golf</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Aisha Counts]]></dc:creator>
            <pubDate>Thu, 20 Mar 2025 15:30:33 GMT</pubDate>
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                <media:description>Peyton Manning.</media:description>
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            <title><![CDATA[Ben Stiller Plans New Healthy Soda Brand Named Stiller’s]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-03-17/ben-stiller-plans-new-healthy-soda-brand-named-stiller-s</link>
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            <dc:creator><![CDATA[Gillian Tan]]></dc:creator>
            <pubDate>Mon, 17 Mar 2025 17:34:02 GMT</pubDate>
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                <media:description>Ben Stiller Photographer: Mert Alper Dervis/Anadolu/Getty Images</media:description>
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        <item>
            <title><![CDATA[Dave Portnoy Says He Was Offered a Job at Commerce Department]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-03-11/barstool-sports-dave-portnoy-says-he-was-offered-commerce-job</link>
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            <dc:creator><![CDATA[Aisha Counts]]></dc:creator>
            <pubDate>Tue, 11 Mar 2025 18:38:13 GMT</pubDate>
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                <media:description>Dave Portnoy</media:description>
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            <title><![CDATA[YouTube’s Biggest Star MrBeast Makes More Money From Chocolate Than Videos]]></title>
            <description><![CDATA[Beast Industries is looking to raise a couple hundred million dollars to expand into new areas, including video games, beverages and wellness]]></description>
            <link>https://www.bloomberg.com/news/articles/2025-03-10/mrbeast-makes-more-money-from-feastables-chocolate-than-youtube</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Lucas Shaw]]></dc:creator>
            <pubDate>Mon, 10 Mar 2025 21:28:13 GMT</pubDate>
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                <media:description>MrBeast has leveraged his spot as the second most followed person on social media to expand his businesses. Photographer: Alexi Rosenfeld/Getty Images</media:description>
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            <title><![CDATA[Dude Perfect Creates a Real World Venue for Its YouTube Antics]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-03-04/dude-perfect-creates-a-real-world-venue-for-its-youtube-antics</link>
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            <category><![CDATA[culture]]></category>
            <dc:creator><![CDATA[Aisha Counts]]></dc:creator>
            <pubDate>Tue, 04 Mar 2025 12:00:00 GMT</pubDate>
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                <media:description>Dude Perfect’s new production studio in Frisco, Texas. Source: Dude Perfect</media:description>
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        <item>
            <title><![CDATA[Former Facebook Employees Launch Venture Fund for Social-Media Influencers]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-02-13/slow-ventures-to-invest-60-million-in-social-media-influencers</link>
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            <dc:creator><![CDATA[Aisha Counts]]></dc:creator>
            <pubDate>Thu, 13 Feb 2025 12:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Reddit Shares Slide as Social Network’s User Growth Slows]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-02-12/reddit-shares-tumble-as-social-network-s-user-growth-slows</link>
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            <category><![CDATA[technology]]></category>
            <dc:creator><![CDATA[Aisha Counts]]></dc:creator>
            <pubDate>Wed, 12 Feb 2025 21:17:55 GMT</pubDate>
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