<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/">
    <channel>
        <title><![CDATA[Aysha Diallo]]></title>
        <description><![CDATA[Aysha Diallo]]></description>
        <link>https://www.bloomberg.com/authors/AUy6Ek6eVhQ/aysha-diallo</link>
        <generator>RSS for Node</generator>
        <lastBuildDate>Thu, 07 May 2026 15:38:45 GMT</lastBuildDate>
        <atom:link href="https://www.bloomberg.com/authors/AUy6Ek6eVhQ/aysha-diallo.rss" rel="self" type="application/rss+xml"/>
        <copyright><![CDATA[Copyright 2026 BLOOMBERG L.P. ALL RIGHTS RESERVED]]></copyright>
        <language><![CDATA[en]]></language>
        <item>
            <title><![CDATA[Kentucky Derby’s $400,000 Suites Sell Out in Bigger Luxury Bet]]></title>
            <link>https://www.bloomberg.com/news/articles/2026-05-02/kentucky-derby-s-400-000-suites-sell-out-in-bigger-luxury-bet</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2026-05-02/kentucky-derby-s-400-000-suites-sell-out-in-bigger-luxury-bet</guid>
            <dc:creator><![CDATA[Aysha Diallo]]></dc:creator>
            <pubDate>Sat, 02 May 2026 12:00:00 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ir5tADcOw5CY/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ir5tADcOw5CY/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>The Derby’s bet on premium hospitality reflects a broader shift in the sports world.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Liberty Owner Backs $50 Million Funding to Female Athlete Health]]></title>
            <link>https://www.bloomberg.com/news/articles/2026-01-29/liberty-owner-backs-50-million-funding-to-female-athlete-health</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2026-01-29/liberty-owner-backs-50-million-funding-to-female-athlete-health</guid>
            <dc:creator><![CDATA[Aysha Diallo]]></dc:creator>
            <pubDate>Thu, 29 Jan 2026 13:00:48 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Luka Doncic Launches 77X Fan Platform Offering Experiences, Merchandise]]></title>
            <link>https://www.bloomberg.com/news/articles/2026-01-27/luka-doncic-launches-77x-to-sell-merchandise-directly-to-fans</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2026-01-27/luka-doncic-launches-77x-to-sell-merchandise-directly-to-fans</guid>
            <category><![CDATA[culture]]></category>
            <dc:creator><![CDATA[Aysha Diallo]]></dc:creator>
            <pubDate>Tue, 27 Jan 2026 16:30:00 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iJVpBeAV8bBg/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iJVpBeAV8bBg/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Luka Doncic </media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Sports Investor Apex Launches Fund for Unsung Teams, Leagues]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-12-10/sports-investor-apex-backed-by-new-f1-champion-launches-new-fund</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-12-10/sports-investor-apex-backed-by-new-f1-champion-launches-new-fund</guid>
            <dc:creator><![CDATA[Aysha Diallo]]></dc:creator>
            <pubDate>Wed, 10 Dec 2025 09:00:00 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iEanD7P06l.s/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iEanD7P06l.s/v0/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Lando Norris Photographer: Clive Mason/Getty Images</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Ice Cube’s 3-on-3 Basketball League Set to Expand to New York]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-12-03/ice-cube-s-big3-basketball-league-adding-teams-in-new-york-arizona</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-12-03/ice-cube-s-big3-basketball-league-adding-teams-in-new-york-arizona</guid>
            <dc:creator><![CDATA[Aysha Diallo]]></dc:creator>
            <pubDate>Wed, 03 Dec 2025 15:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Investors Bet $100 Million to Revamp American Football in Mexico]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-11-25/investors-bet-100-million-to-revamp-american-football-in-mexico</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-11-25/investors-bet-100-million-to-revamp-american-football-in-mexico</guid>
            <dc:creator><![CDATA[Aysha Diallo]]></dc:creator>
            <pubDate>Tue, 25 Nov 2025 15:00:00 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iGZhnXtEM7aY/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iGZhnXtEM7aY/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description></media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[US Soccer Names Its First COO Ahead of World Cup]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-11-17/us-soccer-names-deloitte-exec-operations-head-before-world-cup</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-11-17/us-soccer-names-deloitte-exec-operations-head-before-world-cup</guid>
            <dc:creator><![CDATA[Aysha Diallo]]></dc:creator>
            <pubDate>Mon, 17 Nov 2025 16:22:52 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[WNBA Standoff Pits Players Who Want More Pay Against League’s Chief]]></title>
            <description><![CDATA[The WNBA has nurtured its stars and landed a $2.2 billion media deal. Commissioner Cathy Engelbert, a former Deloitte CEO, must now find peace with players who want more. ]]></description>
            <link>https://www.bloomberg.com/news/features/2025-11-07/wnba-lockout-threat-puts-commissioner-cathy-engelbert-under-pressure</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/features/2025-11-07/wnba-lockout-threat-puts-commissioner-cathy-engelbert-under-pressure</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Randall Williams]]></dc:creator>
            <pubDate>Fri, 07 Nov 2025 10:00:07 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/imKrP5KuKb2U/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/imKrP5KuKb2U/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Cathy Engelbert, commissioner of the Women&apos;s National Basketball Association (WNBA), during an interview for an episode of Bloomberg Peer-to-Peer in New York, US, on Tuesday, March 25, 2025. Under her leadership, the WNBA has seen significant growth in viewership, sponsorships, and media deals</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Berkshire-Owned Brooks Plans China Expansion After Tariff Hit]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-10-31/brooks-looks-to-expand-running-shoes-to-china-to-keep-up-growth</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-10-31/brooks-looks-to-expand-running-shoes-to-china-to-keep-up-growth</guid>
            <dc:creator><![CDATA[Aysha Diallo]]></dc:creator>
            <pubDate>Fri, 31 Oct 2025 13:01:50 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iG94VesfakG8/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iG94VesfakG8/v0/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>The 2023 Berkshire Hathaway Brooks Running Shoe design on display at the company&apos;s booth during a shareholders shopping day ahead of the Berkshire Hathaway annual shareholders meeting in Omaha, Nebraska, US, on Friday, May 5, 2023. Shareholders will have a chance to press Buffett for details on what the conglomerate will look like once he&apos;s gone as questions around succession planning take on new urgency with each passing year. Photographer: David Williams/Bloomberg</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Saudi Arabia Signs Deal With ATP for New Tennis Tournament]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-10-23/saudi-arabia-signs-deal-with-atp-tour-for-new-tennis-tournament</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-10-23/saudi-arabia-signs-deal-with-atp-tour-for-new-tennis-tournament</guid>
            <dc:creator><![CDATA[Aysha Diallo]]></dc:creator>
            <pubDate>Thu, 23 Oct 2025 14:00:00 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ikcR9ayLNRD8/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ikcR9ayLNRD8/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Learner Tien serves against Joao Fonseca during the final of the Next Gen ATP Finals, in Jeddah, in December.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Why Nintendo Is Rooting for the Mariners]]></title>
            <description><![CDATA[The gaming company once had a large stake in the Seattle Mariners, who are two wins away from the team's first World Series appearance.]]></description>
            <link>https://www.bloomberg.com/news/newsletters/2025-10-17/fifa-face-world-cup-tickets-criminal-investigation</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/newsletters/2025-10-17/fifa-face-world-cup-tickets-criminal-investigation</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Giles Turner]]></dc:creator>
            <pubDate>Fri, 17 Oct 2025 20:00:55 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iqOf1t.IF4Lo/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iqOf1t.IF4Lo/v0/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Julio Rodríguez, #44 of the Seattle Mariners, celebrates after hitting a home run during the first inning against the Toronto Blue Jays in game three of the American League Championship Series at T-Mobile Park in Seattle on Oct. 15. Photographer: Steph Chambers/Getty Images</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[England’s Best-Performing Football Club Is Open to an Investor]]></title>
            <description><![CDATA[Stevenage, in the third tier of British football, has the most points per game in all of England.]]></description>
            <link>https://www.bloomberg.com/news/newsletters/2025-10-10/english-football-s-best-team-is-stevenage-not-arsenal</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/newsletters/2025-10-10/english-football-s-best-team-is-stevenage-not-arsenal</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[David Hellier]]></dc:creator>
            <pubDate>Fri, 10 Oct 2025 16:34:26 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ixCgEBQtuhLU/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ixCgEBQtuhLU/v0/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Fillip Marschall of Stevenage rises to collect the ball during the Sky Bet League One match between Stevenage and Northampton Town at The Lamex Stadium on August 16, 2025 in Stevenage, England. Photographer: Pete Norton/Getty Images</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Private Equity’s Youth Sports Push Expands With Maple Park’s Stake in Prep Network]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-10-01/private-equity-firm-maple-park-invests-30-million-in-prep-network</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-10-01/private-equity-firm-maple-park-invests-30-million-in-prep-network</guid>
            <dc:creator><![CDATA[Aysha Diallo]]></dc:creator>
            <pubDate>Wed, 01 Oct 2025 12:00:00 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ikNmuKUFR3F8/v3/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ikNmuKUFR3F8/v3/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Student athletes takes part in the Track and Field Championships in Pittsburg, Kansas.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Canada’s Crowdfunded Rugby Team Is in the World Cup Final]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-09-26/canada-s-crowdfunded-rugby-team-is-in-the-world-cup-final</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-09-26/canada-s-crowdfunded-rugby-team-is-in-the-world-cup-final</guid>
            <category><![CDATA[culture]]></category>
            <dc:creator><![CDATA[Aysha Diallo]]></dc:creator>
            <pubDate>Fri, 26 Sep 2025 11:00:00 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iFIyCM9EnKg0/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iFIyCM9EnKg0/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Julia Schell of Canada makes a break during the Women&apos;s Rugby World Cup 2025 </media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Ryder Cup Becomes Latest Sporting Popularity Test for Trump]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-09-26/ryder-cup-becomes-latest-sporting-barometer-for-president-trump</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-09-26/ryder-cup-becomes-latest-sporting-barometer-for-president-trump</guid>
            <dc:creator><![CDATA[Aysha Diallo]]></dc:creator>
            <pubDate>Fri, 26 Sep 2025 11:00:00 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/irfjOy6FZiDs/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/irfjOy6FZiDs/v0/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Team United States fans during the 2025 Ryder Cup at Bethpage State Park Golf Course on Sept. 26. Photographer: Jamie Squire/Getty Images</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Baltimore Orioles Sell Minority Stake to Investor Mark Ein]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-09-25/baltimore-orioles-sell-minority-stake-to-investor-mark-ein</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-09-25/baltimore-orioles-sell-minority-stake-to-investor-mark-ein</guid>
            <dc:creator><![CDATA[Aysha Diallo]]></dc:creator>
            <pubDate>Thu, 25 Sep 2025 18:16:59 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iZ0gzNBPIwoU/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iZ0gzNBPIwoU/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>The Baltimore Orioles logo and on deck station during the game against.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Augusta National Adds Amazon Prime to Broadcast 2026 Masters]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-09-16/augusta-national-adds-amazon-prime-to-broadcast-2026-masters</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-09-16/augusta-national-adds-amazon-prime-to-broadcast-2026-masters</guid>
            <category><![CDATA[technology]]></category>
            <dc:creator><![CDATA[Aysha Diallo]]></dc:creator>
            <pubDate>Tue, 16 Sep 2025 14:45:16 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i2eesX5X._jk/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i2eesX5X._jk/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>AUGUSTA, GEORGIA - APRIL 07: A view of a Members Only sign outside of Augusta National Golf Club prior to the 2024 Masters Tournament on April 07, 2024 in Augusta, Georgia. (Photo by Andrew Redington/Getty Images)</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Jess Pegula Could Work With Bills After Tennis Career]]></title>
            <description><![CDATA[The tennis star talks about the US Open and what might come next.]]></description>
            <link>https://www.bloomberg.com/news/newsletters/2025-08-29/us-open-jessica-pegula-talks-tennis-bills-and-zendaya</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/newsletters/2025-08-29/us-open-jessica-pegula-talks-tennis-bills-and-zendaya</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Giles Turner]]></dc:creator>
            <pubDate>Fri, 29 Aug 2025 16:18:45 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iK5lfATQORXI/v2/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iK5lfATQORXI/v2/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Jessica Pegula celebrates after winning over Russia&apos;s Anna Blinkova at the US Open tennis tournament on Aug. 27. Photographer: Angela Weiss/AFP/Getty Images</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Bill Ackman’s Quest for Pro Tennis Win Falls Short in Early Exit]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-07-09/bill-ackman-s-quest-for-pro-tennis-win-falls-short-in-early-exit</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-07-09/bill-ackman-s-quest-for-pro-tennis-win-falls-short-in-early-exit</guid>
            <category><![CDATA[technology]]></category>
            <dc:creator><![CDATA[Aysha Diallo]]></dc:creator>
            <pubDate>Wed, 09 Jul 2025 19:35:28 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iWbbiEonp2Qs/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iWbbiEonp2Qs/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>William &quot;Bill&quot; Ackman, founder and chief executive officer of Pershing Square Capital Management LP, center, is seen through a net during the Wall Street tennis event.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Bill Ackman Vies to Become The Oldest Tennis Player to Win Pro Points]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-07-02/bill-ackman-vies-to-be-oldest-tennis-player-to-win-atp-points</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-07-02/bill-ackman-vies-to-be-oldest-tennis-player-to-win-atp-points</guid>
            <category><![CDATA[culture]]></category>
            <dc:creator><![CDATA[Aysha Diallo]]></dc:creator>
            <pubDate>Wed, 02 Jul 2025 19:26:05 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iGvykg.scFo0/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iGvykg.scFo0/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Founder and CEO of Pershing Square Capital Management Bill Ackman competes in a doubles match in 2015. </media:description>
            </media:content>
        </item>
    </channel>
</rss>