https://www.bloomberg.com/authors/AUqzTNgICKA/ben-schott RSS for Node Thu, 07 May 2026 21:07:31 GMT https://www.bloomberg.com/opinion/articles/2023-06-27/can-hbo-max-rebrand-avoid-becoming-internet-roadkill https://www.bloomberg.com/opinion/articles/2023-06-27/can-hbo-max-rebrand-avoid-becoming-internet-roadkill Tue, 27 Jun 2023 11:30:05 GMT https://www.bloomberg.com/opinion/articles/2023-06-07/musk-should-end-twitter-s-misery-and-bring-on-brand-x https://www.bloomberg.com/opinion/articles/2023-06-07/musk-should-end-twitter-s-misery-and-bring-on-brand-x Wed, 07 Jun 2023 11:30:20 GMT Twitter logo displayed on a phone screen and Elon Musk's Twitter account displayed on a laptop screen are seen in this illustration photo taken in Krakow, Poland on April 26, 2022. (Photo illustration by Jakub Porzycki/NurPhoto via Getty Images) https://www.bloomberg.com/opinion/features/2023-05-16/will-ai-topple-michelin-the-oscars-goop-and-other-curation-brands https://www.bloomberg.com/opinion/features/2023-05-16/will-ai-topple-michelin-the-oscars-goop-and-other-curation-brands Tue, 16 May 2023 12:30:09 GMT https://www.bloomberg.com/opinion/articles/2023-04-15/bud-light-kicked-a-hornet-s-nest-and-ran-away https://www.bloomberg.com/opinion/articles/2023-04-15/bud-light-kicked-a-hornet-s-nest-and-ran-away Sat, 15 Apr 2023 12:00:09 GMT https://www.bloomberg.com/opinion/articles/2023-04-06/it-s-tax-season-here-come-turbotax-and-the-other-leech-brands https://www.bloomberg.com/opinion/articles/2023-04-06/it-s-tax-season-here-come-turbotax-and-the-other-leech-brands Thu, 06 Apr 2023 12:30:35 GMT Photo illustration by Ben Schott https://www.bloomberg.com/opinion/articles/2023-03-30/pepsi-s-rebrand-takes-the-gen-z-ero-challenge https://www.bloomberg.com/opinion/articles/2023-03-30/pepsi-s-rebrand-takes-the-gen-z-ero-challenge Thu, 30 Mar 2023 12:00:39 GMT https://www.bloomberg.com/opinion/articles/2023-03-22/nyc-logo-rebrand-fails-in-every-possible-way https://www.bloomberg.com/opinion/articles/2023-03-22/nyc-logo-rebrand-fails-in-every-possible-way Wed, 22 Mar 2023 11:00:36 GMT https://www.bloomberg.com/opinion/articles/2023-02-19/sleep-economy-brands-want-a-piece-of-your-dreamland https://www.bloomberg.com/opinion/articles/2023-02-19/sleep-economy-brands-want-a-piece-of-your-dreamland Sun, 19 Feb 2023 13:00:27 GMT https://www.bloomberg.com/opinion/articles/2023-01-22/class-clown-brands-are-trying-to-lolz-us-to-death https://www.bloomberg.com/opinion/articles/2023-01-22/class-clown-brands-are-trying-to-lolz-us-to-death Sun, 22 Jan 2023 13:00:17 GMT https://www.bloomberg.com/opinion/articles/2022-12-24/is-the-golden-era-of-humor-in-advertising-over https://www.bloomberg.com/opinion/articles/2022-12-24/is-the-golden-era-of-humor-in-advertising-over Sat, 24 Dec 2022 13:00:23 GMT https://www.bloomberg.com/opinion/articles/2022-12-04/from-kfc-to-bmw-and-sofitel-every-brand-wants-a-piece-of-your-nose https://www.bloomberg.com/opinion/articles/2022-12-04/from-kfc-to-bmw-and-sofitel-every-brand-wants-a-piece-of-your-nose Sun, 04 Dec 2022 13:00:21 GMT https://www.bloomberg.com/opinion/articles/2022-11-13/bored-apes-shiba-inu-geico-s-gecko-aflac-s-duck-animal-brands-are-rising https://www.bloomberg.com/opinion/articles/2022-11-13/bored-apes-shiba-inu-geico-s-gecko-aflac-s-duck-animal-brands-are-rising Sun, 13 Nov 2022 13:00:08 GMT Animals have something to sell. https://www.bloomberg.com/opinion/articles/2022-10-09/how-dr-no-established-james-bond-s-branding-mojo https://www.bloomberg.com/opinion/articles/2022-10-09/how-dr-no-established-james-bond-s-branding-mojo Sun, 09 Oct 2022 12:00:14 GMT Iconic. https://www.bloomberg.com/opinion/articles/2022-09-16/how-will-queen-elizabeth-ii-s-death-change-britain-s-biggest-brand https://www.bloomberg.com/opinion/articles/2022-09-16/how-will-queen-elizabeth-ii-s-death-change-britain-s-biggest-brand Fri, 16 Sep 2022 04:00:07 GMT Charles III, new creative director of Brand Britannia. https://www.bloomberg.com/opinion/articles/2022-08-27/from-nike-to-sweetgreen-big-brands-go-low-to-score-big https://www.bloomberg.com/opinion/articles/2022-08-27/from-nike-to-sweetgreen-big-brands-go-low-to-score-big Sat, 27 Aug 2022 12:00:30 GMT https://www.bloomberg.com/opinion/articles/2022-07-31/the-free-market-responds-to-america-s-school-shootings https://www.bloomberg.com/opinion/articles/2022-07-31/the-free-market-responds-to-america-s-school-shootings Sun, 31 Jul 2022 12:00:38 GMT Robb Elementary School in Uvalde, Texas. https://www.bloomberg.com/opinion/articles/2022-07-20/ge-clings-to-its-past-in-rebranding-the-businesses-in-a-three-way-split https://www.bloomberg.com/opinion/articles/2022-07-20/ge-clings-to-its-past-in-rebranding-the-businesses-in-a-three-way-split Wed, 20 Jul 2022 11:00:07 GMT SAN FRANCISCO, CALIFORNIA - JANUARY 25: The General Electric logo is displayed on a refrigerator at a Best Buy store on January 25, 2022 in San Francisco, California. General Electric reported lower than expected fourth quarter earnings with revenue of $20.3 billion compared to analyst expectations of $21.5 billion. (Photo by Justin Sullivan/Getty Images) https://www.bloomberg.com/opinion/articles/2022-07-03/white-claw-truly-hard-seltzer-is-there-any-alcohol-gen-z-won-t-drink https://www.bloomberg.com/opinion/articles/2022-07-03/white-claw-truly-hard-seltzer-is-there-any-alcohol-gen-z-won-t-drink Sun, 03 Jul 2022 12:00:12 GMT https://www.bloomberg.com/opinion/articles/2022-05-24/millennials-are-saving-golf-by-rebranding-it https://www.bloomberg.com/opinion/articles/2022-05-24/millennials-are-saving-golf-by-rebranding-it Tue, 24 May 2022 12:00:14 GMT A new golf aesthetic. https://www.bloomberg.com/opinion/articles/2021-10-20/will-facebook-rebrand-for-the-metaverse-here-are-the-risks-and-rewards https://www.bloomberg.com/opinion/articles/2021-10-20/will-facebook-rebrand-for-the-metaverse-here-are-the-risks-and-rewards Wed, 20 Oct 2021 17:49:10 GMT A picture taken on May 14, 2012 in Paris, shows an illustration made with a figurine set up in front of Facebook's homepage. Facebook, already assured of becoming one of the most valuable US firms when it goes public later this month, now must convince investors in the next two weeks that it is worth all the hype. Top executives at the world's leading social network have kicked off their all-important road show on Wall Street -- an intense marketing drive ahead of the company's expected trading launch on the tech-heavy Nasdaq on May 18. AFP PHOTO/JOEL SAGET (Photo by Joël SAGET / AFP) (Photo credit should read JOEL SAGET/AFP via Getty Images)