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        <title><![CDATA[Kristen V Brown]]></title>
        <description><![CDATA[Kristen V Brown]]></description>
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        <copyright><![CDATA[Copyright 2026 BLOOMBERG L.P. ALL RIGHTS RESERVED]]></copyright>
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        <item>
            <title><![CDATA[The Quest for a Hangover-Free Buzz]]></title>
            <description><![CDATA[Startup GABA Labs is testing an additive that it says will take nonalcoholic drinks to the next level.]]></description>
            <link>https://www.bloomberg.com/news/features/2025-07-16/alcohol-free-drinks-could-get-the-buzz-of-booze-from-a-startup</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Wed, 16 Jul 2025 09:00:17 GMT</pubDate>
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        <item>
            <title><![CDATA[A New Crop of Companies Hope to Make IVF Better]]></title>
            <link>https://www.bloomberg.com/news/newsletters/2024-08-14/fertility-firms-conceivable-gameto-oviva-work-to-make-ivf-better</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Wed, 14 Aug 2024 10:00:14 GMT</pubDate>
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                <media:description>In vitro fertilization in action.</media:description>
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        </item>
        <item>
            <title><![CDATA[Robots and AI Are Aiming to Make IVF Cheaper]]></title>
            <description><![CDATA[Tech-focused startups aim to increase access to fertility treatments and make them more effective.]]></description>
            <link>https://www.bloomberg.com/news/articles/2024-08-13/mexico-tech-startup-is-using-ai-robots-to-cut-ivf-costs</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Tue, 13 Aug 2024 08:00:13 GMT</pubDate>
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        </item>
        <item>
            <title><![CDATA[Can Naps Help Me Get Enough Sleep to Stay Healthy?]]></title>
            <link>https://www.bloomberg.com/news/newsletters/2024-08-11/do-i-need-eight-hours-or-can-naps-help-me-get-enough-sleep</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Sun, 11 Aug 2024 10:00:11 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i0wNbhlkNCC4/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
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                <media:description>Do 40 winks make up for lost sleep at night?</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[23andMe Cuts Back Drug Research, Moves to Weight Loss]]></title>
            <link>https://www.bloomberg.com/news/articles/2024-08-08/23andme-s-quarterly-sales-miss-estimates-as-ceo-seeks-control</link>
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            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Thu, 08 Aug 2024 20:09:31 GMT</pubDate>
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                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i42BJpZ4w2o8/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Anne Wojcicki, co-founder and chief executive officer of 23andme Inc., during the South by Southwest (SXSW) festival in Austin, Texas, US, on Friday, March 10, 2023. Throngs of musicians hoping for a big break, tech leaders, filmmakers and celebrities will descend upon the conference and multiple festivals that take place over 10 days, highlighting technology, film, culture and music.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Access to IVF Treatments Is More Tenuous Than Ever]]></title>
            <link>https://www.bloomberg.com/news/newsletters/2024-08-08/ivf-and-egg-freezing-access-is-more-threatened-than-ever</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Thu, 08 Aug 2024 20:00:11 GMT</pubDate>
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                <media:description>IVF</media:description>
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        <item>
            <title><![CDATA[Big Fertility Is Booming. Is That Good for Patients?]]></title>
            <description><![CDATA[In episode three of Prognosis: Misconception, reporter Kristen V. Brown explores how an influx of financing is changing fertility treatment]]></description>
            <link>https://www.bloomberg.com/news/articles/2024-08-06/ivf-and-egg-freezing-is-private-equity-in-fertility-hurting-patients</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Tue, 06 Aug 2024 08:00:15 GMT</pubDate>
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        </item>
        <item>
            <title><![CDATA[Non-Alcoholic Booze Is Everywhere. Is It Healthy?]]></title>
            <link>https://www.bloomberg.com/news/newsletters/2024-08-04/are-non-alcoholic-beers-wines-and-mocktails-healthy</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Sun, 04 Aug 2024 10:00:15 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iW09q0np_5R4/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iW09q0np_5R4/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Non-alcoholic drinks have been gaining in popularity.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[23andMe Board Committee ‘Disappointed’ in CEO Anne Wojcicki’s Take-Private Proposal]]></title>
            <link>https://www.bloomberg.com/news/articles/2024-08-02/23andme-board-disappointed-in-ceo-anne-wojcicki-s-take-private-proposal</link>
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            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Fri, 02 Aug 2024 13:13:35 GMT</pubDate>
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                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/imdshMkQzcjQ/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>A 23andMe Ancestry + Traits Service DNA kit.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[23andMe CEO Anne Wojcicki Offers to Take Struggling Company Private]]></title>
            <link>https://www.bloomberg.com/news/articles/2024-07-31/dna-testing-23andme-ceo-anne-wojcicki-offers-to-take-company-private</link>
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            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Wed, 31 Jul 2024 22:04:57 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/isyBiHo2R7jE/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/isyBiHo2R7jE/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Anne Wojcicki, chief executive officer and co-founder of 23andMe Inc., speaks during the 2020 Makers Conference in Los Angeles, California, U.S., on Tuesday, Feb. 11, 2020. The event gathers industry leading females for roundtable discussions to help inspire the women of tomorrow.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Americans Turn to Instagram Auctions and GoFundMe to Pay for IVF]]></title>
            <description><![CDATA[In episode two of Prognosis: Misconception, Bloomberg explores the financial toxicity of IVF and egg freezing]]></description>
            <link>https://www.bloomberg.com/news/articles/2024-07-30/how-to-pay-for-ivf-and-egg-freezing</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Tue, 30 Jul 2024 10:31:51 GMT</pubDate>
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                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ie0Py9xA99CE/v0/piHJkQ_WoLj1E/-1x-1.jpg"/>
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            </media:content>
        </item>
        <item>
            <title><![CDATA[Covid Is Going Around. Do I Need a Booster?]]></title>
            <link>https://www.bloomberg.com/news/newsletters/2024-07-28/covid-is-going-around-do-i-need-a-booster</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Sun, 28 Jul 2024 10:00:32 GMT</pubDate>
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                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i4lYvQkYcWc4/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>TOPSHOT - Sample testing devices used in diagnosing the COVID-19 novel coronavirus are checked on a production line as they are prepared to be included in testing kits for shipment at the SD Biosensor bio-diagnostic company near Cheongju, south of Seoul on March 27, 2020. - SD Biosensor is one of five companies in South Korea -- which appears to have brought its epidemic under control with a huge &quot;trace, test and treat&quot; effort -- making diagnostic tests for the COVID-19 virus. (Photo by Ed JONES / AFP) (Photo by ED JONES/AFP via Getty Images)</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[How IVF, Egg Freezing and the Fertility Industry Got So Broken]]></title>
            <link>https://www.bloomberg.com/news/newsletters/2024-07-23/how-ivf-egg-freezing-and-the-fertility-industry-got-so-broken</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Tue, 23 Jul 2024 10:00:36 GMT</pubDate>
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                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iCIRnvc_BVQ0/v0/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description></media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[IVF Mistakes Are Opening a New Front in the Fight Over Reproductive Rights]]></title>
            <description><![CDATA[The fertility industry is at a crossroads as critics argue for more regulation at a time it’s also a political target.]]></description>
            <link>https://www.bloomberg.com/news/articles/2024-07-23/ivf-treatment-mistakes-draw-attention-of-anti-abortion-advocates</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Tue, 23 Jul 2024 08:00:36 GMT</pubDate>
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                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ii68r5eLohLo/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Painting by Rop van Mierlo, IVF: Getty Images/Science Photo Library - KTSDESIGN</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[How Much Should I Actually Exercise to Stay Healthy?]]></title>
            <link>https://www.bloomberg.com/news/newsletters/2024-07-21/how-much-should-i-exercise-each-week-with-cardio-strength</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Sun, 21 Jul 2024 10:00:18 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iZyLx6jHw6n0/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iZyLx6jHw6n0/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>SAN FRANCISCO - JULY 13: With the San Francisco skline in the background, a jogger runs through Dolores Park July 13, 2005 in San Francisco. Runner&apos;s World Magazine has just named San Francisco the best city for running in the United States based on its weather, the number of running clubs, racing events and the the ample park space available for runners. (Photo by Justin Sullivan/Getty Images)</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Is It Possible to Drink Too Much Water?]]></title>
            <link>https://www.bloomberg.com/news/newsletters/2024-07-14/is-it-possible-to-drink-too-much-water-how-much-is-too-much</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Sun, 14 Jul 2024 10:00:35 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iicdjehSJg0Y/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iicdjehSJg0Y/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>A glass is filled in with water</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[How Much Water Should I Really Drink Each Day?]]></title>
            <link>https://www.bloomberg.com/news/newsletters/2024-07-07/how-much-water-should-i-drink-everyday-eight-glasses</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Sun, 07 Jul 2024 10:00:29 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iRwe37WRds9E/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iRwe37WRds9E/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>LONDON - AUGUST 11: A glass of water is filled at a kitchen tap on August 11, 2008 in London, England. Thames Water bills are expected to have an annual rise of 3 percent more than inflation as water companies submit predicted finance plans for 2010 to 2015. (Photo by Cate Gillon/Getty Images)</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Is It Safe to Use Nasal Spray Every Day for My Horrible Allergies?]]></title>
            <link>https://www.bloomberg.com/news/newsletters/2024-06-23/is-nasal-spray-safe-for-daily-use-for-allergies</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Sun, 23 Jun 2024 10:00:02 GMT</pubDate>
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                <media:description>HPNC40 Close-up of nasal drug spraying on black background Alamy</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Allergy Season Is Longer Than Ever. When Will It Stop?]]></title>
            <link>https://www.bloomberg.com/news/newsletters/2024-06-16/when-will-allergy-season-end</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Sun, 16 Jun 2024 10:00:02 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iYItWA4mMSGs/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iYItWA4mMSGs/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Allergies are becoming more of a year-round health issue.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[It’s Not In Your Head, Seasonal Allergies Are Getting Worse]]></title>
            <link>https://www.bloomberg.com/news/newsletters/2024-06-09/why-seasonal-allergies-are-getting-worse</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Kristen V Brown]]></dc:creator>
            <pubDate>Sun, 09 Jun 2024 10:00:18 GMT</pubDate>
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