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        <title><![CDATA[Jen Murphy - Freelance Reporter]]></title>
        <description><![CDATA[Jen Murphy - Freelance Reporter]]></description>
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        <item>
            <title><![CDATA[Helicopter Rides Are the Five-Star Shortcut to the World’s Most Remote Hiking Trails]]></title>
            <description><![CDATA[Adventurers of all abilities are using choppers to shortcut their way to the mountaintops. Here’s why it’s not cheating.]]></description>
            <link>https://www.bloomberg.com/news/features/2026-04-09/canada-new-zealand-s-remote-trails-open-up-to-travelers-with-heli-hiking</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Thu, 09 Apr 2026 04:05:05 GMT</pubDate>
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                <media:description>Minaret Heli Hiking</media:description>
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        </item>
        <item>
            <title><![CDATA[Seven Epic Ski Trips You Can Still Plan for This Winter]]></title>
            <description><![CDATA[Classic destinations with spectacular new hotels — and fresh ideas for how to spend your time on and off the slopes. ]]></description>
            <link>https://www.bloomberg.com/news/articles/2026-01-14/7-epic-ski-trips-you-can-still-plan-for-this-winter-from-aspen-to-the-alps</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Wed, 14 Jan 2026 07:00:31 GMT</pubDate>
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        <item>
            <title><![CDATA[This Quiet Mexican Paradise Offers New Reasons to Fly South]]></title>
            <description><![CDATA[The butterfly migration hub of Michoacán plans its next act around food and art]]></description>
            <link>https://www.bloomberg.com/news/features/2025-12-17/mexico-s-michoacan-moves-beyond-butterfly-migration-as-a-travel-draw</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Wed, 17 Dec 2025 10:00:10 GMT</pubDate>
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                <media:description>Mazahua women prepared an elaborate and traditional meal inside of the Casa de la Cultura Mazahua in Crescencio Morales.</media:description>
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        </item>
        <item>
            <title><![CDATA[Women-Focused Resorts Are the Next Big Thing in Wellness]]></title>
            <description><![CDATA[And Canyon Ranch is paving the way with a new Austin location. ]]></description>
            <link>https://www.bloomberg.com/news/articles/2025-10-20/canyon-ranch-is-opening-women-focused-wellness-resort-in-austin</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Mon, 20 Oct 2025 10:15:07 GMT</pubDate>
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                <media:description>Serene exterior, rendering</media:description>
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        </item>
        <item>
            <title><![CDATA[The Era of Truly Comfortable Ski Boots Has Arrived]]></title>
            <description><![CDATA[Salomon’s new high performance S/Pro Supra Dual Boa model borrows cable-and-dial lacing from snowboard boots.]]></description>
            <link>https://www.bloomberg.com/news/articles/2025-10-17/most-comfortable-new-ski-boot-salomon-s-pro-supra-dual-boa-lacing-review</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-10-17/most-comfortable-new-ski-boot-salomon-s-pro-supra-dual-boa-lacing-review</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Fri, 17 Oct 2025 09:00:13 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/izjwodOdvI4g/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
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                <media:description>The One</media:description>
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        </item>
        <item>
            <title><![CDATA[Will Wave Pools Turn Surfing Into the Next Golf?]]></title>
            <description><![CDATA[They were once considered the antithesis of surf culture. Now even old-guard surfers are calling them the future of the sport.]]></description>
            <link>https://www.bloomberg.com/news/articles/2025-06-16/surf-pools-are-the-latest-resort-amenity-for-wealth-chasing-developers</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Mon, 16 Jun 2025 10:00:31 GMT</pubDate>
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                <media:description>Adrian “Ace” Buchan surfs at Wave Park near Seoul.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Taking Predictable Vacations Is Bad for Your Brain]]></title>
            <description><![CDATA[Experiences that don’t fit neatly into our definition of “safe” are often the most surprising — and the most biologically satisfying.]]></description>
            <link>https://www.bloomberg.com/news/articles/2025-06-06/how-to-travel-the-world-safely-and-still-explore-off-the-beaten-path</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Fri, 06 Jun 2025 11:00:23 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iAz0Ye24Eq_U/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
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            </media:content>
        </item>
        <item>
            <title><![CDATA[Nine Graduation Gift Ideas for Uncertain Times]]></title>
            <description><![CDATA[We sourced things that say “congratulations,” and also “stay nimble, young friend.”]]></description>
            <link>https://www.bloomberg.com/news/articles/2025-04-22/9-graduation-gift-ideas-for-uncertain-times</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Chris Rovzar]]></dc:creator>
            <pubDate>Tue, 22 Apr 2025 15:07:28 GMT</pubDate>
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                <media:description>llustration by Julia Dufossé llustration by Julia Dufossé</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Larry Ellison’s Sensei Resorts Gear Up for a Global Expansion]]></title>
            <description><![CDATA[An exclusive look at the Oracle founder’s ambition in the wellness travel space, which is growing from two resorts to many more.]]></description>
            <link>https://www.bloomberg.com/news/articles/2025-03-20/larry-ellison-s-sensei-resorts-gear-up-for-a-global-expansion</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Thu, 20 Mar 2025 11:00:36 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ii8HkqrkH1Zo/v2/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
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                <media:description>A room at Zadún, a Ritz-Carlton Reserve hotel in Baja Mexico, that has recently partnered with billionaire Larry Ellison’s wellness brand Sensei.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[This Winter, It’s Time for an Extreme Adventure]]></title>
            <description><![CDATA[Our annual ski special makes the case heli-skiing can be for everyone.]]></description>
            <link>https://www.bloomberg.com/news/newsletters/2024-10-26/is-heli-skiing-extreme-why-anybody-can-do-it-and-why-it-s-worth-the-cost</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Sat, 26 Oct 2024 15:15:19 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ipvCZat_9Bbs/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ipvCZat_9Bbs/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Warren Miller 75 Athlete Lexi DuPont</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[These New Skis and Boots Can Instantly Improve Your Technique and Confidence]]></title>
            <description><![CDATA[Manufacturers have hit the sweet spot with ski gear to get you back to black.]]></description>
            <link>https://www.bloomberg.com/news/articles/2024-10-17/new-skis-boots-to-improve-technique-confidence-nordica-rossignol-volkl</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Thu, 17 Oct 2024 09:51:16 GMT</pubDate>
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                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iuY9RPCjkeeU/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Nordica</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[A Growing Sports League Bets Big on Thrilling Viral Videos]]></title>
            <description><![CDATA[In the world of snowboarding, people talk of two G.O.A.T.s: Shaun White and Travis Rice. A day after White revealed plans of a new sports league with Bloomberg, Rice says he’ll take him head to head.]]></description>
            <link>https://www.bloomberg.com/news/articles/2024-10-16/natural-selection-an-epic-snowboard-competition-adds-surfing-and-biking</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Wed, 16 Oct 2024 07:15:28 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iGEGbWHhuuL8/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
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                <media:description>Snowboarder Hailey Langland mid-run in the 2024 Yeti Natural Selection Revelstoke competition</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Shaun White Wants to Give Snowboarding the Formula One Treatment]]></title>
            <description><![CDATA[The sport is more popular, and the athletes are better than ever. Why can’t they get paid?]]></description>
            <link>https://www.bloomberg.com/news/articles/2024-10-15/shaun-white-snow-league-exclusive-give-snowboarding-the-f1-treatment</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Tue, 15 Oct 2024 13:10:28 GMT</pubDate>
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                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i.0Xr2TJmYv4/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Shaun White. Photograph by Michael Dawson.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[A Year After Maui’s Fires, Tourism Nears a $1 Billion Deficit]]></title>
            <description><![CDATA[Mixed messaging has kept travelers away. But with empty beaches, pristine hotels, and locals who are eager to welcome visitors, it’s a surprisingly great time to come.]]></description>
            <link>https://www.bloomberg.com/news/articles/2024-08-07/a-year-after-the-maui-fires-the-island-has-recovered-but-tourism-hasn-t</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2024-08-07/a-year-after-the-maui-fires-the-island-has-recovered-but-tourism-hasn-t</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Wed, 07 Aug 2024 11:10:10 GMT</pubDate>
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                <media:description>Lahaina on Aug. 4, almost one year after the area’s devastating wildfires.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Why August—Yes, August—Is the Best Time to Go to Rome]]></title>
            <description><![CDATA[The new rules for making the most of the Eternal City.]]></description>
            <link>https://www.bloomberg.com/news/articles/2024-07-19/rome-travel-guide-why-august-really-is-the-best-time-for-hotels-food</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Fri, 19 Jul 2024 06:30:35 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iTCvazMyhXjg/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iTCvazMyhXjg/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>The Spanish Steps right after sunrise.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Can Taking a Vacation Extend Your Life?]]></title>
            <description><![CDATA[Wellness retreats are adding biohacking technology to the usual relaxation fare.]]></description>
            <link>https://www.bloomberg.com/news/articles/2024-07-16/7-wellness-retreats-to-boost-longevity-slow-down-aging-your-next-vacation</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2024-07-16/7-wellness-retreats-to-boost-longevity-slow-down-aging-your-next-vacation</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Tue, 16 Jul 2024 08:41:35 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iiaqH1SjPrpA/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iiaqH1SjPrpA/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Six Senses Ibiza.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[New Safety Tech That’s Crucial for Backcountry Skiing in Avalanche Zones]]></title>
            <description><![CDATA[Inflatable garments, watches and an app that could be critically helpful on your next trip.]]></description>
            <link>https://www.bloomberg.com/news/articles/2023-10-20/this-new-safety-tech-is-crucial-for-backcountry-skiing-in-avalanche-zones</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Fri, 20 Oct 2023 15:36:00 GMT</pubDate>
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                <media:description>The Suunto Vertical watch can stay charged for 60 straight days.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Hundreds of Millions Are Going Into Upgrading Top US Ski Resorts]]></title>
            <description><![CDATA[Here’s what you need to know.]]></description>
            <link>https://www.bloomberg.com/news/articles/2023-10-20/hundreds-of-millions-are-going-into-upgrading-top-us-ski-resorts</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Fri, 20 Oct 2023 12:30:16 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ig9pJh.2FpYk/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ig9pJh.2FpYk/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Top ski runs across the US are being upgraded, including vast swaths of Aspen.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Where $2,500 Per Night Is the Cost of Doing Sustainable Business]]></title>
            <description><![CDATA[With its extravagantly priced, solar-powered rooms, Kona Village resort raises the question: How much should you pay for responsible tourism in Hawaii?]]></description>
            <link>https://www.bloomberg.com/news/articles/2023-09-14/kona-village-hawaii-review-2-500-a-night-is-the-cost-of-sustainable-tourism</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2023-09-14/kona-village-hawaii-review-2-500-a-night-is-the-cost-of-sustainable-tourism</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Thu, 14 Sep 2023 13:15:12 GMT</pubDate>
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                <media:description>Kona Village’s Moana pool.</media:description>
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            <title><![CDATA[Can I Travel to Maui? What Officials and Locals Say About Tourism After Fire]]></title>
            <description><![CDATA[Feelings are mixed, but since four out of five dollars in the regional economy stem from visitor spending, the government is not closing off the island.]]></description>
            <link>https://www.bloomberg.com/news/articles/2023-08-18/can-i-travel-to-maui-officials-and-residents-weigh-in-on-tourism-after-fire</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Jen Murphy]]></dc:creator>
            <pubDate>Fri, 18 Aug 2023 14:24:48 GMT</pubDate>
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                <media:description></media:description>
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