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        <title><![CDATA[Gordy Megroz - Freelance Contributor]]></title>
        <description><![CDATA[Gordy Megroz - Freelance Contributor]]></description>
        <link>https://www.bloomberg.com/authors/ASQJYmA5quY/gordy-megroz</link>
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        <item>
            <title><![CDATA[Is Aspen Over? Another Year of Poor Snow Has Loyalists Rethinking Trips]]></title>
            <description><![CDATA[Boutique ski resorts, meanwhile, are seeing a spike in demand — and so, too, is South America.]]></description>
            <link>https://www.bloomberg.com/news/articles/2026-02-27/skiers-are-trading-aspen-for-better-snow-and-short-lines-at-these-small-resorts</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2026-02-27/skiers-are-trading-aspen-for-better-snow-and-short-lines-at-these-small-resorts</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Fri, 27 Feb 2026 10:00:10 GMT</pubDate>
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                <media:description>Skiers who’ve soured on iconic resort towns such as Aspen, where snow has been slim for much of the winter, are entertaining alternatives like Sundance, Utah.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[When a Luxury Ski Trip Means No Lines or Crowds, Here’s Where to Look]]></title>
            <description><![CDATA[Five ski areas that stand out for what they don’t have.]]></description>
            <link>https://www.bloomberg.com/news/articles/2025-10-28/5-best-places-to-ski-if-you-hate-crowds-and-long-lines-france-japan-us</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-10-28/5-best-places-to-ski-if-you-hate-crowds-and-long-lines-france-japan-us</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Tue, 28 Oct 2025 06:15:08 GMT</pubDate>
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                <media:description>Vermont’s Magic Mountain.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[How Utah's Ski Resorts Are Winning the Battle Against Climate Change]]></title>
            <description><![CDATA[Climate change is an existential threat to the future of skiing, but Utah’s legendary ski resorts are betting they’ll survive.]]></description>
            <link>https://www.bloomberg.com/news/articles/2025-10-16/how-utah-s-ski-resorts-have-avoided-the-effects-of-climate-change</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Thu, 16 Oct 2025 12:00:08 GMT</pubDate>
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                <media:description>Utah’s Sundance Mountain Resort.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Austria’s Montafon Valley Is Skiing’s Best Kept Secret]]></title>
            <description><![CDATA[Plentiful powder, challenging terrain and blessedly few tourists make this hidden gem our new favorite resort.]]></description>
            <link>https://www.bloomberg.com/news/features/2025-10-15/austria-s-montafon-ski-resort-is-europe-s-best-kept-winter-secret</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/features/2025-10-15/austria-s-montafon-ski-resort-is-europe-s-best-kept-winter-secret</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Wed, 15 Oct 2025 07:00:08 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iZOHhLRjNlJE/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
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                <media:description>The writer and our guide climbing to Muttjöchle, an all season vantage point that is way more hair-raising in winter with alpine ski boots! To note, guide is carrying photographer&apos;s skis so that she could capture this photo.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[In Hawaii, New Tourism Tax Aims to Offset Costs of Climate Change]]></title>
            <description><![CDATA[Goodbye, flight shaming—hello, “green fees.”]]></description>
            <link>https://www.bloomberg.com/news/articles/2025-08-06/what-to-know-about-hawaii-s-new-green-fees-before-your-next-trip</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-08-06/what-to-know-about-hawaii-s-new-green-fees-before-your-next-trip</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Wed, 06 Aug 2025 11:10:30 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ifEaMNEGXn6I/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
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                <media:description>Backpacking on the Kalalau Trail of the Napali Coast in Kauai, Hawaii. Photographer: Colton Stiffler/Getty Images</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Can Summer Save Windham Mountain Club, New York's Most Controversial Ski Resort?]]></title>
            <description><![CDATA[How the founder of Blackberry Farm plans to recreate his success for wealthy New Yorkers—and win over reticent locals.]]></description>
            <link>https://www.bloomberg.com/news/articles/2025-04-02/windham-mountain-club-aims-to-create-six-star-summer-luxury-in-upstate-new-york</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-04-02/windham-mountain-club-aims-to-create-six-star-summer-luxury-in-upstate-new-york</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Wed, 02 Apr 2025 10:45:04 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i3WdPOLinaCg/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
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                <media:description>An outdoor event at Windham Mountain Club.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Can $3 Billion Make Vermont's Killington Rival the Ski Resorts of the West?]]></title>
            <description><![CDATA[Developer Great Gulf has hired world-class architects to build the resort’s first-ever village—and add plenty of luxurious bells and whistles.]]></description>
            <link>https://www.bloomberg.com/news/articles/2025-03-05/a-3-billion-plan-to-upgrade-vermont-s-killington-to-rival-western-ski-resorts</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-03-05/a-3-billion-plan-to-upgrade-vermont-s-killington-to-rival-western-ski-resorts</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Wed, 05 Mar 2025 11:35:00 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iMbK1NKlGuBo/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iMbK1NKlGuBo/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Beginner skiers take to the slopes at Killington Ski Resort on February 18, 2025.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Jaylen Brown Is Taking On Nike With $200 Sneakers]]></title>
            <description><![CDATA[The Celtics star wants to rethink the way athletes do business with footwear giants.]]></description>
            <link>https://www.bloomberg.com/news/features/2024-11-19/jaylen-brown-is-taking-on-nike-with-200-sneakers</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Tue, 19 Nov 2024 10:00:20 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/itMHkiyYHqsU/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/itMHkiyYHqsU/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Brown, seated, talks business with the 741 team in Boston.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[As the Ritzy Deer Valley Ski Resort Expands, One Hotel Aims to Democratize It]]></title>
            <description><![CDATA[Utah’s most exclusive place to ski—not snowboard—is doubling in size. And a new hotel targeting points junkies may help make it more accessible.]]></description>
            <link>https://www.bloomberg.com/news/articles/2024-09-26/first-look-at-the-grand-hyatt-deer-valley-utah-s-most-exciting-new-ski-resort</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2024-09-26/first-look-at-the-grand-hyatt-deer-valley-utah-s-most-exciting-new-ski-resort</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Thu, 26 Sep 2024 13:24:47 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ixG6e.BprUXI/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ixG6e.BprUXI/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Deer Valley ski resort in Park City, Utah.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[These Three Independent Resorts Are Bucking the Big Ski Giants]]></title>
            <description><![CDATA[And it’s great news for US skiers and snowboarders hoping for an authentic experience—and to avoid crowds.]]></description>
            <link>https://www.bloomberg.com/news/articles/2023-10-19/these-three-independent-resorts-are-bucking-the-big-ski-giants</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2023-10-19/these-three-independent-resorts-are-bucking-the-big-ski-giants</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Thu, 19 Oct 2023 09:30:16 GMT</pubDate>
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                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iu5LZvnpP_98/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>The rebranded Windham Mountain Club.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[In Colorado, a Tiny Ski Town Faces a Big Future With New Owners]]></title>
            <description><![CDATA[The acquisition of Silverton Mountain Ski Area by adventure travel operator Heli stands to make a huge destination out of a very tiny town.]]></description>
            <link>https://www.bloomberg.com/news/articles/2023-09-28/silverton-mountain-ski-area-in-colorado-acquired-by-heli</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2023-09-28/silverton-mountain-ski-area-in-colorado-acquired-by-heli</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Thu, 28 Sep 2023 11:05:02 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i9MA3TCDPafE/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i9MA3TCDPafE/v0/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Sven Brunso skier (photo Aaron Brill 2014).jpg Photographer: Aaron Brill</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Bode Miller’s New Skis Are Testament to 15-Year Quest for Perfection]]></title>
            <description><![CDATA[We tested the first skis created by the racing legend and now co-founder of Peak Ski Co.]]></description>
            <link>https://www.bloomberg.com/news/articles/2022-10-12/bode-miller-peak-skis-review-a-15-year-quest-for-perfection-rewarded</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2022-10-12/bode-miller-peak-skis-review-a-15-year-quest-for-perfection-rewarded</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Wed, 12 Oct 2022 09:51:10 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iequsJWbPNc0/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iequsJWbPNc0/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Bode Miller (right), co-founder and chief innovation officer of Peak Ski Co., with Andy Wirth, Peak’s co-founder and CEO.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[The Slightly Masochistic Trend That Is Taking Skiing by Storm]]></title>
            <description><![CDATA[Here’s the next big thing on two skis—and the gear you’ll need to try it.]]></description>
            <link>https://www.bloomberg.com/news/articles/2021-10-13/uphilling-the-slightly-masochistic-trend-taking-skiing-by-storm</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2021-10-13/uphilling-the-slightly-masochistic-trend-taking-skiing-by-storm</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Wed, 13 Oct 2021 08:42:01 GMT</pubDate>
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                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iba8UehzeyPw/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Uphilling in Aspen.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Shopping for Sports Gear? This Site Helps You Avoid Rookie Mistakes]]></title>
            <description><![CDATA[Curated.com pairs experts with shoppers, so you buy the equipment that’s best for your level of experience.]]></description>
            <link>https://www.bloomberg.com/news/articles/2021-09-16/curated-com-review-a-service-that-picks-right-sports-gear-for-you</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Thu, 16 Sep 2021 13:05:19 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iogjfr7R3ZF0/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iogjfr7R3ZF0/v0/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description></media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[The Humble Ski Boot Bag Gets Redesigned as Swanky Luggage]]></title>
            <description><![CDATA[Switch Designs solves two problems in one.]]></description>
            <link>https://www.bloomberg.com/news/articles/2020-10-08/switch-designs-ski-boot-bag-a-radical-redesign-as-swanky-luggage</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Thu, 08 Oct 2020 08:42:00 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i.QacpoJaHeo/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i.QacpoJaHeo/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>The Coyote ski boot bag.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Could This Gel Help Tame the California Fires?]]></title>
            <description><![CDATA[Strong Water gel has the potential to help stave off blazes. Why isn’t it being used more?]]></description>
            <link>https://www.bloomberg.com/news/articles/2018-11-27/could-strong-water-gel-help-tame-the-california-fires</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2018-11-27/could-strong-water-gel-help-tame-the-california-fires</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Tue, 27 Nov 2018 13:00:15 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ikp7sFNnkOZI/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ikp7sFNnkOZI/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>An Atira Gel Strike team in the field.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[The Ikon and Epic Passes Are Great for Ski Buffs. Until They’re Not]]></title>
            <description><![CDATA[The convenience of these megapasses comes at a cost.]]></description>
            <link>https://www.bloomberg.com/news/articles/2018-10-12/the-ikon-and-epic-passes-are-great-for-ski-buffs-until-they-re-not</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2018-10-12/the-ikon-and-epic-passes-are-great-for-ski-buffs-until-they-re-not</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Fri, 12 Oct 2018 09:55:18 GMT</pubDate>
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                <media:description></media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[A Powerful Pair of Skis for Almost Any Type of Powder]]></title>
            <description><![CDATA[The Elan Ripstick 96s should be your go-to set for the slopes. ]]></description>
            <link>https://www.bloomberg.com/news/articles/2017-12-06/elan-ripsticks-are-powerful-skis-for-almost-any-type-of-powder</link>
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            <category><![CDATA[pursuits]]></category>
            <category><![CDATA[businessweek-magazine]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Wed, 06 Dec 2017 16:33:55 GMT</pubDate>
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                <media:description></media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[This Sports Gel Built a Cult Following Among Extreme Athletes]]></title>
            <description><![CDATA[Hanah One is the natural way to get pumped up.]]></description>
            <link>https://www.bloomberg.com/news/articles/2017-05-24/this-sports-gel-built-a-cult-following-among-extreme-athletes</link>
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            <category><![CDATA[businessweek-magazine]]></category>
            <category><![CDATA[small-business]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Wed, 24 May 2017 11:00:15 GMT</pubDate>
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            <title><![CDATA[An Indestructible Coffee Machine for Extreme Caffeine]]></title>
            <description><![CDATA[Coffeeboxx’s $200 portable maker offers a bold brew in rugged conditions. Or, you know, a novelty for the effete.]]></description>
            <link>https://www.bloomberg.com/news/articles/2017-03-08/an-indestructible-coffee-machine-for-extreme-caffeine</link>
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            <category><![CDATA[businessweek-magazine]]></category>
            <category><![CDATA[culture]]></category>
            <category><![CDATA[design]]></category>
            <category><![CDATA[pursuits]]></category>
            <category><![CDATA[small-business]]></category>
            <dc:creator><![CDATA[Gordy Megroz]]></dc:creator>
            <pubDate>Wed, 08 Mar 2017 14:00:15 GMT</pubDate>
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