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        <title><![CDATA[Ira Boudway - Reporter:Global Business]]></title>
        <description><![CDATA[Ira Boudway - Reporter:Global Business]]></description>
        <link>https://www.bloomberg.com/authors/AP8o9wVMvHE/ira-boudway</link>
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        <copyright><![CDATA[Copyright 2026 BLOOMBERG L.P. ALL RIGHTS RESERVED]]></copyright>
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        <item>
            <title><![CDATA[The NBA Draft Is Bad for Business]]></title>
            <description><![CDATA[Too many teams lost too many games in pursuit of potentially transformative players.]]></description>
            <link>https://www.bloomberg.com/news/articles/2026-05-01/nba-playoffs-are-in-full-swing-but-the-league-should-ditch-the-draft</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Ira Boudway]]></dc:creator>
            <pubDate>Fri, 01 May 2026 11:00:20 GMT</pubDate>
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            <title><![CDATA[FIFA’s Deal With Prediction Market May Be Worth $150 Million]]></title>
            <description><![CDATA[Earlier this month, FIFA added a little-known crypto firm with links to a member of Abu Dhabi’s royal family as a sponsor.]]></description>
            <link>https://www.bloomberg.com/news/newsletters/2026-04-24/fifa-world-cup-pushes-to-make-more-money-with-prediction-markets-sponsor</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Todd Gillespie]]></dc:creator>
            <pubDate>Fri, 24 Apr 2026 17:30:32 GMT</pubDate>
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                <media:description>The new test pitch for the 2026 World Cup at Sofi Stadium, revealed to the media in Inglewood, California on March 13, 2025. The pitch will be used for the upcoming Concacaf Nations League semifinals on March 20 when the US play Panama and Canada plays Mexico. (Photo by Frederic J. BROWN / AFP) (Photo by FREDERIC J. BROWN/AFP via Getty Images) Photographer: FREDERIC J. BROWN/AFP</media:description>
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        </item>
        <item>
            <title><![CDATA[Saudis Are Winners Even If LIV Golf Fails After Burning Billions]]></title>
            <description><![CDATA[Saudi Arabia has spent billions on athletics with mixed results, but the overall strategy has worked with the country becoming a destination for big sporting events.]]></description>
            <link>https://www.bloomberg.com/news/newsletters/2026-04-17/liv-golf-might-lose-funding-and-fail-but-saudi-arabia-is-still-winning</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Giles Turner]]></dc:creator>
            <pubDate>Fri, 17 Apr 2026 16:27:07 GMT</pubDate>
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                <media:description>LIV Golf signage is seen during day one of LIV Golf Mexico City at Club de Golf Chapultepec on April 16. Photographer: Hector Vivas/Getty Images </media:description>
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        </item>
        <item>
            <title><![CDATA[Robot Overlords, NBA Europe Tension, the Next Gronkamole: Business of Sports]]></title>
            <description><![CDATA[By starting its Automated Ball-Strike system in the Atlantic League, MLB figured out that players routinely exaggerate their height.]]></description>
            <link>https://www.bloomberg.com/news/newsletters/2026-04-10/robot-umpires-mlb-abs-challenge-system-nba-europe-expansion</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Ira Boudway]]></dc:creator>
            <pubDate>Fri, 10 Apr 2026 15:30:02 GMT</pubDate>
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                <media:description>Kazuma Okamoto of the Toronto Blue Jays, right, calls for an ABS challenge as umpire Dan Merzel calls a strikeout against the Los Angeles Dodgers in Toronto on April 7. Photographer: Cole Burston/Getty Images</media:description>
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        </item>
        <item>
            <title><![CDATA[Bryson DeChambeau Leads Investor Group to Acquire Sportsbox AI]]></title>
            <link>https://www.bloomberg.com/news/articles/2026-04-07/bryson-dechambeau-leads-investor-group-to-acquire-sportsbox-ai</link>
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            <category><![CDATA[technology]]></category>
            <dc:creator><![CDATA[Randall Williams]]></dc:creator>
            <pubDate>Tue, 07 Apr 2026 11:00:00 GMT</pubDate>
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                <media:description>Bryson DeChambeau Photographer: Hector Vivas/Getty Images</media:description>
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        </item>
        <item>
            <title><![CDATA[Kalshi Rides March Madness to New Record Despite NCAA Objections]]></title>
            <link>https://www.bloomberg.com/news/articles/2026-03-24/kalshi-rides-march-madness-to-new-record-despite-ncaa-objections</link>
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            <dc:creator><![CDATA[Ira Boudway]]></dc:creator>
            <pubDate>Tue, 24 Mar 2026 14:46:10 GMT</pubDate>
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                <media:description>Action during the St. John&apos;s Red Storm and Kansas Jayhawks game during the 2026 NCAA Men&apos;s Basketball Tournament at Viejas Arena in San Diego on March 22. </media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[MLB Inks Prediction Market Agreements With Polymarket, CFTC]]></title>
            <link>https://www.bloomberg.com/news/articles/2026-03-19/mlb-inks-prediction-market-agreements-with-polymarket-cftc</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2026-03-19/mlb-inks-prediction-market-agreements-with-polymarket-cftc</guid>
            <category><![CDATA[culture]]></category>
            <dc:creator><![CDATA[Ira Boudway]]></dc:creator>
            <pubDate>Thu, 19 Mar 2026 13:25:56 GMT</pubDate>
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        </item>
        <item>
            <title><![CDATA[Lavazza Scores With Italy’s Espresso Celebrations at World Baseball Classic]]></title>
            <link>https://www.bloomberg.com/news/articles/2026-03-17/world-baseball-classic-lavazza-scores-with-italy-s-espresso-celebrations</link>
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            <dc:creator><![CDATA[Ira Boudway]]></dc:creator>
            <pubDate>Tue, 17 Mar 2026 17:10:08 GMT</pubDate>
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                <media:description>Members of Team Italy drink espresso in the dugout before the game against Team Venezuela at loanDepot park in Miami on March 16. Photographer: Daniel Shirey/MLB/Getty Images</media:description>
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        </item>
        <item>
            <title><![CDATA[US Gamblers to Wager $3.3 Billion on March Madness Tournaments]]></title>
            <link>https://www.bloomberg.com/news/articles/2026-03-13/us-gamblers-to-wager-3-3-billion-on-march-madness-tournaments</link>
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            <dc:creator><![CDATA[Rob Golum]]></dc:creator>
            <pubDate>Fri, 13 Mar 2026 13:00:00 GMT</pubDate>
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                <media:description>The Utah Utes play against the Cincinnati Bearcats during the first round game of the Men&apos;s 2026 Big 12 Tournament at T-Mobile Center in Kansas City, Missouri on March 10.</media:description>
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        </item>
        <item>
            <title><![CDATA[The Real March Madness Is the Corporate Race to Ink Viral Stars]]></title>
            <description><![CDATA[In this peculiar corner of the influencer economy, speed is what wins.]]></description>
            <link>https://www.bloomberg.com/news/articles/2026-03-13/march-madness-2026-viral-moments-drive-athletes-brands-to-join-forces</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Ira Boudway]]></dc:creator>
            <pubDate>Fri, 13 Mar 2026 11:00:06 GMT</pubDate>
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        </item>
        <item>
            <title><![CDATA[Messi’s Haul From Inter Miami Hits $80 Million a Year]]></title>
            <description><![CDATA[Club co-owner Jorge Mas says the superstar is “worth every penny.”]]></description>
            <link>https://www.bloomberg.com/news/newsletters/2026-03-06/lionel-messi-earnings-hit-about-80-million-a-year-from-inter-miami</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Daniel Cancel ]]></dc:creator>
            <pubDate>Fri, 06 Mar 2026 17:55:21 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ix4SH09uJqNQ/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
                <media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ix4SH09uJqNQ/v1/piHJkQ_WoLj1E/-1x-1.jpg"/>
                <media:description>Lionel Messi, #10 of Inter Miami CF, scores a goal during the MLS match between Inter Miami CF and Toronto FC at Chase Stadium in Fort Lauderdale, Florida, in 2025. Photographer: Leonardo Fernandez/Getty Images</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[The Dodgers Are Annoying, Greedy—And Good for Baseball]]></title>
            <description><![CDATA[“Competitive balance” is just a cry for owners to grab more money. ]]></description>
            <link>https://www.bloomberg.com/news/articles/2026-02-20/the-dodgers-are-good-for-baseball-actually</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Ira Boudway]]></dc:creator>
            <pubDate>Fri, 20 Feb 2026 13:00:02 GMT</pubDate>
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            </media:content>
        </item>
        <item>
            <title><![CDATA[Kalshi and Polymarket Rewrite the Super Bowl Playbook for Pro Gamblers]]></title>
            <description><![CDATA[The sudden rise of prediction markets has sophisticated bettors scrambling to adjust their strategies.]]></description>
            <link>https://www.bloomberg.com/news/articles/2026-02-05/super-bowl-lx-is-bringing-professional-gamblers-to-prediction-markets</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Justina Lee]]></dc:creator>
            <pubDate>Thu, 05 Feb 2026 22:00:28 GMT</pubDate>
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                <media:description>Blackbriar Technologies’ John Shilling at his home office outside Charleston, South Carolina.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[Kalshi Downloads Zoom Past Gambling Apps Ahead of Super Bowl]]></title>
            <link>https://www.bloomberg.com/news/articles/2026-02-05/kalshi-downloads-zoom-past-gambling-apps-ahead-of-super-bowl</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2026-02-05/kalshi-downloads-zoom-past-gambling-apps-ahead-of-super-bowl</guid>
            <dc:creator><![CDATA[Ira Boudway]]></dc:creator>
            <pubDate>Thu, 05 Feb 2026 16:03:05 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Colleges Hunt New Sponsor Deals After NCAA Allows Ads on Jerseys]]></title>
            <description><![CDATA[The sponsored patches will be allowed on uniforms, but not during championship games.]]></description>
            <link>https://www.bloomberg.com/news/features/2026-01-23/college-sports-open-new-ad-market-after-ncaa-clears-uniform-patches</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Janet Lorin]]></dc:creator>
            <pubDate>Fri, 23 Jan 2026 20:12:24 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/in6eTKU6fwtg/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
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                <media:description>A few square inches on uniforms will be fair game for ads.</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[When Will the Seattle Seahawks Get Sold?]]></title>
            <description><![CDATA[The NFL franchise, controlled by the estate of billionaire Paul Allen, is the favorite to win the Super Bowl and primed to go on the block.]]></description>
            <link>https://www.bloomberg.com/news/newsletters/2026-01-16/super-bowl-favorite-seattle-seahawks-are-headed-to-sale-by-paul-allen-estate</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Giles Turner]]></dc:creator>
            <pubDate>Fri, 16 Jan 2026 17:45:01 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iIYF0kbFAv.A/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
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                <media:description>Sam Darnold of the Seattle Seahawks, left, throws a pass under pressure from Tyler Davis of the Los Angeles Rams during the fourth quarter at Lumen Field on Dec. 18, 2025 in Seattle. Photographer: Soobum Im/Getty Images</media:description>
            </media:content>
        </item>
        <item>
            <title><![CDATA[The Business of College Football Has Never Been More Exciting or More of a Mess]]></title>
            <description><![CDATA[The NIL spigot continues to flow despite a revenue-sharing cap.]]></description>
            <link>https://www.bloomberg.com/news/articles/2026-01-16/college-football-has-never-been-more-exciting-or-more-of-a-mess</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/articles/2026-01-16/college-football-has-never-been-more-exciting-or-more-of-a-mess</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Ira Boudway]]></dc:creator>
            <pubDate>Fri, 16 Jan 2026 12:00:30 GMT</pubDate>
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            </media:content>
        </item>
        <item>
            <title><![CDATA[Sports Business in 2026: Women Get Paid and Dodgers Hate]]></title>
            <description><![CDATA[The Bloomberg sports crew has predictions on everything from private equity in college sports to why there will be more criticism of baseball’s payroll divide.]]></description>
            <link>https://www.bloomberg.com/news/newsletters/2026-01-02/2026-sports-business-predictions-wnba-players-get-paid-team-valuations-rise</link>
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            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[David Hellier]]></dc:creator>
            <pubDate>Fri, 02 Jan 2026 13:00:02 GMT</pubDate>
            <media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iUsphsM60V6w/v2/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg">
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                <media:description>A fan holds a sign saying &quot;Pay the players&quot; during the 2025 WNBA All-Star Game at Gainbridge Fieldhouse in Indianapolis, Indiana, on July 19, 2025.  Photographer: Steph Chambers/Getty Images</media:description>
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        </item>
        <item>
            <title><![CDATA[Unofficial Bloomberg Business of Sports Awards 2025]]></title>
            <description><![CDATA[The money being thrown at sports teams, leagues, conferences, pickleball, etc, will dry up. But this year, the cash still flowed. ]]></description>
            <link>https://www.bloomberg.com/news/newsletters/2025-12-19/a-ja-wilson-crystal-palace-and-vermont-green-fc-business-of-sports-awards-2025</link>
            <guid isPermaLink="true">https://www.bloomberg.com/news/newsletters/2025-12-19/a-ja-wilson-crystal-palace-and-vermont-green-fc-business-of-sports-awards-2025</guid>
            <category><![CDATA[world]]></category>
            <dc:creator><![CDATA[Ira Boudway]]></dc:creator>
            <pubDate>Fri, 19 Dec 2025 14:30:02 GMT</pubDate>
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                <media:description>A&apos;ja Wilson Photographer: Christian Petersen/Getty Images</media:description>
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            <title><![CDATA[DraftKings Enters Prediction Markets Rush With New Trading App]]></title>
            <link>https://www.bloomberg.com/news/articles/2025-12-19/draftkings-enters-prediction-markets-rush-with-new-trading-app</link>
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            <category><![CDATA[technology]]></category>
            <dc:creator><![CDATA[Ira Boudway]]></dc:creator>
            <pubDate>Fri, 19 Dec 2025 13:00:00 GMT</pubDate>
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                <media:description>The DraftKings app on a smartphone arranged in Hastings-on-Hudson, New York, US, on Monday, July 31, 2023. DraftKings Inc. is scheduled to release earnings figures on August 3.</media:description>
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