<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[Brad Stone - Editor:Businessweek]]></title><description><![CDATA[Brad Stone - Editor:Businessweek]]></description><link>https://www.bloomberg.com/authors/AP2Ww3Sbbuw/brad-stone</link><image><url>https://www.bloomberg.com/feeds/static/images/bloomberg_logo_black.png</url><title>Brad Stone - Editor:Businessweek</title><link>https://www.bloomberg.com/authors/AP2Ww3Sbbuw/brad-stone</link></image><generator>RSS for Node</generator><lastBuildDate>Tue, 26 Aug 2025 20:30:54 GMT</lastBuildDate><copyright><![CDATA[Copyright 2025 BLOOMBERG L.P. ALL RIGHTS RESERVED]]></copyright><language><![CDATA[en]]></language><atom:link href="https://www.bloomberg.com/authors/AP2Ww3Sbbuw/brad-stone.rss" rel="self" type="application/rss+xml"/><item><title><![CDATA[Trump Raises the Cost of Borrowing From the Future]]></title><description><![CDATA[Treasury Secretary Scott Bessent says growth will offset the widening deficit, but critics worry about how today’s children will pay.]]></description><link>https://www.bloomberg.com/news/newsletters/2025-08-12/trump-big-beautiful-bill-act-raises-cost-of-borrowing-from-future</link><guid isPermaLink="true">https://www.bloomberg.com/news/newsletters/2025-08-12/trump-big-beautiful-bill-act-raises-cost-of-borrowing-from-future</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Brad Stone]]></dc:creator><pubDate>Tue, 12 Aug 2025 16:15:30 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iCXoBcCsOJr8/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iCXoBcCsOJr8/v1/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>Scott Bessent, US treasury secretary, in the Oval Office of the White House in Washington, DC, US, on Wednesday, Aug. 6, 2025. Apple Inc. will commit to spend another $100 billion on domestic manufacturing, the latest pledge by the tech giant to increase US production of its products as it seeks to avoid punishing tariffs on its flagship iPhones.</media:description></media:content></item><item><title><![CDATA[AI Won’t Ruin the Ad Agencies’ Party, CEOs of Omnicom and IPG Say]]></title><description><![CDATA[The bosses of the merging mega-agencies bet on their creative talent. Plus: Iran responds to US airstrikes.]]></description><link>https://www.bloomberg.com/news/newsletters/2025-06-23/ai-is-good-for-ad-industry-omnicom-and-ipg-ceos-say-at-cannes-lions</link><guid isPermaLink="true">https://www.bloomberg.com/news/newsletters/2025-06-23/ai-is-good-for-ad-industry-omnicom-and-ipg-ceos-say-at-cannes-lions</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Kurt Wagner]]></dc:creator><pubDate>Mon, 23 Jun 2025 17:55:38 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/inRap3OWE110/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/inRap3OWE110/v1/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>Cardi B performs on Wednesday at the Cannes Lions International Festival of Creativity.</media:description></media:content></item><item><title><![CDATA[Violence Endangers California Democrats’ Great Move to the Middle]]></title><description><![CDATA[State and city leaders blame Trump for the escalation. Plus: How Hampton Inn became the world’s largest lodging brand.]]></description><link>https://www.bloomberg.com/news/newsletters/2025-06-10/la-protests-of-ice-raids-endanger-california-democrats-move-to-middle</link><guid isPermaLink="true">https://www.bloomberg.com/news/newsletters/2025-06-10/la-protests-of-ice-raids-endanger-california-democrats-move-to-middle</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Brad Stone]]></dc:creator><pubDate>Tue, 10 Jun 2025 17:03:47 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iXtDr9cUUeyA/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iXtDr9cUUeyA/v0/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>National Guard soldiers and law enforcement officers use tear gas and less-than-lethal ammunition outside the Edward R. Roybal Federal Building during protests during a demonstration in Los Angeles, California, US, on Sunday, June 8, 2025. Tensions flared during a demonstration in Los Angeles on the third day of anti-deportation protests, as demonstrators clashed with law enforcement while President Donald Trump and California Governor Gavin Newsom exchanged blame over the unrest and responsibility for restoring order. Photographer: Kyle Grillot/Bloomberg</media:description></media:content></item><item><title><![CDATA[America Cast Itself as the World’s Moral Leader. Not Anymore]]></title><description><![CDATA[Trump is declaring an end to a postwar precedent.]]></description><link>https://www.bloomberg.com/news/articles/2025-06-09/trump-is-ending-america-s-role-as-the-world-s-moral-authority</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-06-09/trump-is-ending-america-s-role-as-the-world-s-moral-authority</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Brad Stone]]></dc:creator><pubDate>Mon, 09 Jun 2025 10:00:12 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i2WNWrtsH.do/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i2WNWrtsH.do/v0/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description/></media:content></item><item><title><![CDATA[Cavs Owner Dan Gilbert Wants to Donate His Billions—and Walk Again]]></title><description><![CDATA[The Rocket Mortgage owner, fresh off back-to-back acquisitions, is having a blast spending his fortune.]]></description><link>https://www.bloomberg.com/news/features/2025-06-04/cavs-owner-dan-gilbert-plans-to-donate-his-billions-and-walk-again</link><guid isPermaLink="true">https://www.bloomberg.com/news/features/2025-06-04/cavs-owner-dan-gilbert-plans-to-donate-his-billions-and-walk-again</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Brad Stone]]></dc:creator><pubDate>Wed, 04 Jun 2025 12:00:38 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/igGV9HXtyWSc/v2/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/igGV9HXtyWSc/v2/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>Gilbert at his office in his hometown of Detroit.</media:description></media:content></item><item><title><![CDATA[AI Advances Are Accelerating, and We’re Not Ready]]></title><description><![CDATA[The economic and societal impact could be massive.]]></description><link>https://www.bloomberg.com/features/2025-artificial-intelligence-future/</link><guid isPermaLink="true">https://www.bloomberg.com/features/2025-artificial-intelligence-future/</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Brad Stone]]></dc:creator><pubDate>Tue, 20 May 2025 12:30:28 GMT</pubDate></item><item><title><![CDATA[Tariff Pullback Shows Trump Isn’t Immune to Wall Street After All]]></title><description><![CDATA[Plus: The high cost of indiscriminately firing government experts.]]></description><link>https://www.bloomberg.com/news/newsletters/2025-04-09/trump-tariff-90-day-pause-shows-he-isn-t-immune-to-wall-street-pressure</link><guid isPermaLink="true">https://www.bloomberg.com/news/newsletters/2025-04-09/trump-tariff-90-day-pause-shows-he-isn-t-immune-to-wall-street-pressure</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Brad Stone]]></dc:creator><pubDate>Wed, 09 Apr 2025 19:35:03 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/irgjX3jJb7eQ/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/irgjX3jJb7eQ/v1/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>President Donald Trump announcing tariffs in the White House Rose Garden on April 2.</media:description></media:content></item><item><title><![CDATA[Why Adolescence Struck a Nerve]]></title><description><![CDATA[Co-creator Jack Thorne talks about social media’s role in real—and imagined—teenage angst.]]></description><link>https://www.bloomberg.com/news/articles/2025-04-09/hit-netflix-show-adolescence-co-creator-unpacks-show-s-success</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-04-09/hit-netflix-show-adolescence-co-creator-unpacks-show-s-success</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Brad Stone]]></dc:creator><pubDate>Wed, 09 Apr 2025 09:00:07 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iKPoSZM5.J74/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iKPoSZM5.J74/v0/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description/></media:content></item><item><title><![CDATA[The Death of Corporate DEI Efforts Is Premature]]></title><description><![CDATA[Trump critics say companies are showing “moral cowardice.” Plus: A blow to asylum seekers.]]></description><link>https://www.bloomberg.com/news/newsletters/2025-03-19/target-meta-goldman-sachs-and-the-dei-pullback-under-trump</link><guid isPermaLink="true">https://www.bloomberg.com/news/newsletters/2025-03-19/target-meta-goldman-sachs-and-the-dei-pullback-under-trump</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Brad Stone]]></dc:creator><pubDate>Wed, 19 Mar 2025 17:01:28 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iYWME6y.WhJ0/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iYWME6y.WhJ0/v0/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description/></media:content></item><item><title><![CDATA[College Presidents on Trump, Tuition and Universities Under Pressure]]></title><description><![CDATA[From impending funding cuts to ballooning costs, an industry still reeling from student protests is facing some of its biggest challenges in decades.]]></description><link>https://www.bloomberg.com/news/features/2025-03-14/trump-doge-are-causing-chaos-for-us-college-presidents</link><guid isPermaLink="true">https://www.bloomberg.com/news/features/2025-03-14/trump-doge-are-causing-chaos-for-us-college-presidents</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Anne Riley Moffat]]></dc:creator><pubDate>Fri, 14 Mar 2025 10:00:15 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iftbkG64eLUc/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iftbkG64eLUc/v1/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>Linda Mills, Marc Parlange, Kevin Weinman, Anne Harris and Justin Schwartz.</media:description></media:content></item><item><title><![CDATA[Salesforce Expects Thousands of Deals for Its Agentforce AI Product This Quarter]]></title><link>https://www.bloomberg.com/news/articles/2025-01-22/salesforce-expects-thousands-of-agentforce-deals-this-quarter</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2025-01-22/salesforce-expects-thousands-of-agentforce-deals-this-quarter</guid><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brody Ford]]></dc:creator><pubDate>Wed, 22 Jan 2025 16:38:49 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i0ca5dueYGtk/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i0ca5dueYGtk/v0/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>Marc Benioff during the World Economic Forum (WEF) in Davos. Photographer: Chris Ratcliffe/Bloomberg</media:description></media:content></item><item><title><![CDATA[The Rise of the Counter-Elites Overshadows Davos]]></title><description><![CDATA[Trump’s inauguration is setting the agenda this year. Plus: A Greek investigation into human egg theft.]]></description><link>https://www.bloomberg.com/news/newsletters/2025-01-21/trump-inauguration-contrasts-with-davos-gathering-of-world-elites</link><guid isPermaLink="true">https://www.bloomberg.com/news/newsletters/2025-01-21/trump-inauguration-contrasts-with-davos-gathering-of-world-elites</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Brad Stone]]></dc:creator><pubDate>Tue, 21 Jan 2025 17:40:36 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iHJhxdBsJssA/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iHJhxdBsJssA/v1/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>The theme of the World Economic Forum this year is “Collaboration for the Intelligent Age.”</media:description></media:content></item><item><title><![CDATA[Is Deglobalization Even Possible?]]></title><description><![CDATA[Protecting national interest is now in vogue. Plus: Robotaxis as a cautionary tale.]]></description><link>https://www.bloomberg.com/news/newsletters/2025-01-13/trump-s-return-wef-in-davos-come-amid-retreat-from-globalization</link><guid isPermaLink="true">https://www.bloomberg.com/news/newsletters/2025-01-13/trump-s-return-wef-in-davos-come-amid-retreat-from-globalization</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Brad Stone]]></dc:creator><pubDate>Mon, 13 Jan 2025 18:02:01 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i8ZFGspNMto8/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i8ZFGspNMto8/v0/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description/></media:content></item><item><title><![CDATA[An Optimist’s Guide to a Chaotic World]]></title><description><![CDATA[Plus: Crypto joins the establishment, electricity demand is surging, and the Property Brothers suggest delaying renovations.]]></description><link>https://www.bloomberg.com/news/newsletters/2024-12-17/reasons-to-be-hopeful-about-health-climate-change-in-2025</link><guid isPermaLink="true">https://www.bloomberg.com/news/newsletters/2024-12-17/reasons-to-be-hopeful-about-health-climate-change-in-2025</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Brad Stone]]></dc:creator><pubDate>Tue, 17 Dec 2024 17:02:34 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iUfWTm_iBofo/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iUfWTm_iBofo/v0/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description/></media:content></item><item><title><![CDATA[Oh, the Irony. Trump’s Triumph and the Next Four Years]]></title><description><![CDATA[Democrats thought the election was about bodily autonomy. For many voters, it was more about the price of eggs.]]></description><link>https://www.bloomberg.com/news/articles/2024-11-13/the-many-ironies-of-trump-s-us-election-victory-and-others-to-come</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2024-11-13/the-many-ironies-of-trump-s-us-election-victory-and-others-to-come</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Brad Stone]]></dc:creator><pubDate>Wed, 13 Nov 2024 09:00:18 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ij0XV4Ai7u68/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ij0XV4Ai7u68/v1/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>Donald Trump.</media:description></media:content></item><item><title><![CDATA[Trump’s Epic Victory Is a Story of Widespread Discontent]]></title><description><![CDATA[An uneven economic recovery created a deficit too deep for Harris to overcome.]]></description><link>https://www.bloomberg.com/news/newsletters/2024-11-06/trump-s-presidential-win-is-story-of-wide-discontent-with-biden-inflation</link><guid isPermaLink="true">https://www.bloomberg.com/news/newsletters/2024-11-06/trump-s-presidential-win-is-story-of-wide-discontent-with-biden-inflation</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Brad Stone]]></dc:creator><pubDate>Wed, 06 Nov 2024 18:02:25 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iUs5KC2pddfc/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iUs5KC2pddfc/v1/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>Onlookers in Times Square watch Donald Trump address his election night party early Wednesday morning.</media:description></media:content></item><item><title><![CDATA[The Ozempic Election: US Candidates Show Little Appetite for Big Ideas]]></title><description><![CDATA[Neither Kamala Harris nor Donald Trump has outlined specific plans for some of America’s most pressing issues.]]></description><link>https://www.bloomberg.com/news/articles/2024-10-15/ozempic-election-trump-and-harris-lack-appetite-for-big-ideas</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2024-10-15/ozempic-election-trump-and-harris-lack-appetite-for-big-ideas</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Brad Stone]]></dc:creator><pubDate>Tue, 15 Oct 2024 08:00:28 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iJCooJMndyDQ/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iJCooJMndyDQ/v0/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description/></media:content></item><item><title><![CDATA[What We Didn’t Hear at the Harris-Trump Debate]]></title><description><![CDATA[Climate change, the key issue of our time, was all but ignored. Plus: The latest from the Elon, Inc., podcast.]]></description><link>https://www.bloomberg.com/news/newsletters/2024-09-11/harris-trump-presidential-debate-climate-change-question-goes-unanswered</link><guid isPermaLink="true">https://www.bloomberg.com/news/newsletters/2024-09-11/harris-trump-presidential-debate-climate-change-question-goes-unanswered</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Brad Stone]]></dc:creator><pubDate>Wed, 11 Sep 2024 16:03:12 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ipuSAL6fUXGU/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ipuSAL6fUXGU/v1/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>A Lake Elsinore, California, house in the path of the Airport Fire. The fire is now 19,000 acres and has forced evacuations to Lake Elsinore residents. </media:description></media:content></item><item><title><![CDATA[Five Questions With Deval Patrick at the DNC]]></title><description><![CDATA[The former Massachusetts governor talks about what Kamala Harris means for business and the Democratic Party.]]></description><link>https://www.bloomberg.com/news/articles/2024-08-22/deval-patrick-talks-about-kamala-harris-elon-musk-and-donald-trump</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2024-08-22/deval-patrick-talks-about-kamala-harris-elon-musk-and-donald-trump</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Brad Stone]]></dc:creator><pubDate>Thu, 22 Aug 2024 09:00:03 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i8gyZ5T1xhDg/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i8gyZ5T1xhDg/v1/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>Deval Patrick.</media:description></media:content></item><item><title><![CDATA[Harris Has an Opportunity With Business Leaders, Penny Pritzker Says]]></title><description><![CDATA[Plus: A profitable bond trade returns, and Elon, Inc. discusses the new Grok]]></description><link>https://www.bloomberg.com/news/newsletters/2024-08-21/penny-pritzker-says-kamala-harris-has-upside-for-business-as-president</link><guid isPermaLink="true">https://www.bloomberg.com/news/newsletters/2024-08-21/penny-pritzker-says-kamala-harris-has-upside-for-business-as-president</guid><category><![CDATA[world]]></category><dc:creator><![CDATA[Brad Stone]]></dc:creator><pubDate>Wed, 21 Aug 2024 17:29:15 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/irOjNhjy24Hk/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/irOjNhjy24Hk/v1/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>Kamala Harris’ campaign hasn’t provided many policy specifics yet.</media:description></media:content></item></channel></rss>