Yuengling: You Know the Beer, Now Try the Ice Cream

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June 17 (Bloomberg) -- David Yuengling, president of Yuengling's Ice Cream, explains why the company decided to start making ice cream again. He speaks with Pimm Fox on Bloomberg Television's "Taking Stock." (Source: Bloomberg)

1820, you have to branch out into ice cream.

Now, you are going back into ice cream.

What made you decide?

We stopped making ice cream in 1985. at that point, had an opportunity to continue with the business but decided not to.

I spent 30 years in the computer business.

Over the last two years i've had a couple of people, actually my partner came to me couple of years ago and said, had he ever thought about bringing the ice cream rand back?

We reached her should for a couple of years and finally we decided to pull the trigger.

What did you select any specific waivers in order to do the relaunch?

-- did you select any specific flavors in order to do the relaunch?

Leslie looked at what was popular and then we decided to take some of those flavors and decided to mix in some new flavors.

You have capsules and some of them.

We also have the black and tan.

We also have a chocolate fudge brownie.

Where they made?

Where is the factory?

What citizen pennsylvania, just outside of my home town.

What characterizes this particular ice cream?

Our ice cream is all-natural.

We just have basic ingredients in it.

It is also very high quality.

Very little overrun, which is the amount of air in it.

It ranks with some of the better products on the market.

What about distribution?

We are in most major grocery stores in 10 states.

We go from new hampshire down to the tip of north carolina and as far west as ohio and east to new jersey.

What kind of production levels are you looking for?

Well, when we first put our projections together, we looked at very basic levels of production, how much ice cream

This text has been automatically generated. It may not be 100% accurate.

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