Can Yahoo's Mayer Make Good on Promises to Tumblr?

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May 20 (Bloomberg) -- Yahoo is buying blogging network Tumblr for about $1.1 billion as CEO Marissa Mayer seeks to lure users and advertisers with her priciest acquisition to date. Former Raymond James Analyst Aaron Kessler speaks with Emily Chang on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

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